The Helpful Tips Edition  October 11th 2022

TikTok vs. YouTube: Which Is Better For You?

TikTok and Youtube are two popular video-sharing platforms. But which is better for content marketers, and should you really favor one over the other?

Why I care: Aside from the rise of TikTok, especially during the pandemic, more marketers are creating videos, and 46% of marketers said it was because videos had become easier to develop in-house.

Choosing between the two requires careful thought and consideration. You must factor in content type, target audience, engagement rates, and influencer marketing spend.

5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Here are the trends that matter most to marketers.

Why I care: Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices.

With Google’s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences.

The Ultimate Guide to Paid Content Marketing

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation, you feel okay about how you’re performing so far. But what if I told you there’s a way to give your content marketing a little boost in views and engagement.

Why I care: Paid content marketing is how you can artificially push your existing efforts in front of your customers’ eyes in the online spaces they frequent.

Twitter has created 2 new video features

The two new features put video at the forefront of how users engage with new and interesting content.

Why I care: Twitter continues to seek out ways to get in the mix for video content posts. Typically known for text posts. The change opens the door to reaching more audiences with marketing that can stop a scroll.

How to Reverse Video Search (& Why It's Useful)

Use reverse video search to find the video source online. Here’s how to perform a reverse video search and why it’s useful.

Why I care: The effort that goes into producing videos can help you identify if anyone has copied or reproduced one of your original videos. It can also help you find the original video and apply the credit to the source. Find the full version of a video clip and related content

10 questions to ask when auditing your email program

It's time to rethink the email marketing audit. Here's your blueprint for the coming year. Even if you don’t do a full-blown strategic planning session every year (email marketing team of one, I’m talking to you), this audit will guide you through the background research you need to identify your email strengths and weaknesses and plot your course for the 12 months.

Why I care: This research, and the insights you pull from it, become the basis for your strategic plan. Without this work, your planning retreat won’t go beyond aimless blue-sky banter. That’s not how you make your budget numbers or generate the kind of results that give you bragging rights about how well email helps your company achieve its goals.

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy.

Why I care: The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data.

Customized insights: Getting started with Google Analytics 4

GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.

Why I care: Detect unusual changes or trends in your data — like a sudden spike or dip in activity. It notifies you automatically about these via the Insights dashboard, within the Analytics platform.

Set conditions to detect changes in the KPIs that are important to you. They can be seen in the Insights dashboard when the conditions are triggered.

Scrap the business cards and collect more leads

Swap out your business cards on the go for a QR code saved to your home screen. It's fast and efficient. Anyone who has gone to any type of conference or event understands the amount of waste they can generate. There is no shortage of business cards, flyers, and swag being handed out. Most of this stuff finds its way into the trash bin shortly after the event ends

Why I care: You can use setup your codes to your contact information, newsletter, podcast link, etc. It can serve as a great way to build up your lists on the go. You can share all of your pertinent information in a QR code and keep it moving.