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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on prepping for the holiday push for sales and to close the year strong. Whether it's paid advertising, brand-building tips and or marketing and SEO strategies, It requires more than just going through the motions. You have to make sure that your strategy is effective.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to audit your Google Ads account like a pro
- Consumer tolerance for traditional advertising continues to fall
- How to turn your Google Business Profile into a revenue-generating channel
- How to handle PPC landing pages for SEO
- Marketers need to be 'always-on' for holiday shopping
- Twitter Leans into Emerging Video Trends with New Video Showcase Elements
- Google Surveys Is Shutting Down; Here Are 6 Alternatives
- The Super-Smart Guide to Content Optimization
- 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
Why I care: Performing an audit on your Google Ads account is one of the best ways to get to the bottom of why you may not be getting a return on your investment. More importantly, identify how to clean it up so that your advertising budget isn't going to waste.
Consumer tolerance for traditional advertising continues to fall
Consumers are tired of traditional advertising, especially when it manifests as interruptions to digital video consumption. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.”
Why I care: A common mistake is to run static campaigns that don't leave room for adjustments. Agile multi-platform campaigns allow advertisers to engage with their audiences in ways that don't feel like an interruption and prompt negative reactions and correlations to brands.
Brand Building Strategies
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
Why I care: Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. A poorly constructed GBP can cost you prospects and sales that you never got a chance to qualify or speak with.
Simple proactive tasks like responding to negative reviews and showing an effort to address concerns can make a huge difference in perception. Learn more ways in this article to generate revenue with the channel.
Helpful Tips
How to handle PPC landing pages for SEO
Unoptimized web pages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
Why I care: A poorly constructed landing page for a PPC Campaign can not only hurt your SEO ranking and organic traffic. It contributes to wasted ad spend on advertising campaigns because of high bounce rates due to poor content and guides to the next steps.
Marketers need to be 'always-on' for holiday shopping
Research from Gartner suggests consumers will not confine holiday shopping to the holiday season. In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black Friday and Cyber Week.
That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash.
Why I care: With so many consumers planning to begin their holiday shopping in early fall, marketers should increasingly move toward promoting holiday shopping year-round.
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app.
Why I care: As marketers and business owners we have to engage with our audiences where they're most comfortable. Enhancing the video options opens the door for better engagement with target audiences on Twitter.
Products & Services
Google Surveys Is Shutting Down; Here Are 6 Alternatives
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data.
Why I care: Google announces it’s shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data.
It's best to get out ahead of the loss of Google surveys as an option by finding alternatives. This article share 6 that you should take into consideration.
Marketing Strategies
The Super-Smart Guide to Content Optimization
Your content marketing efforts are one of the most important facets of your digital marketing strategy. But believe it or not – not all content is created equal.
GrowthBadger.com defines content optimization as “the process of improving your content to get better results, like driving more traffic, users, leads, or revenue.”
Why I care: The more platforms your content is shared on, the more chances it has to fall in front of prospective clients’ eyes. But there's more to it than just throwing up content on as many platforms as possible.
A proper strategy considers the importance of sharing content that is the preferred method for that specific platform. ex: Instagram videos & images, Twitter & Linkedin text, and links to content
Search Engine Optimization/SEO
8 Must-Have Ecommerce Rich Snippets To Stand Out In Search
Rise above the competition in the SERPs by making use of rich snippets. Here are 8 ways to earn rich results.
Why I care: By staying one step ahead of your competitors by implementing structured data. It allows you to make your product stand out in search results with product details, pricing, availability, and even shipping times.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
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