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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips and strategies for growing your business and brand into a more efficient revenue-generating machine.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to Get Published in the New York Times with Stephanie Lee | How I Built It
- 25 Best Examples Of Effective FAQ Pages
- How to Write Alt Text: The Complete Guide - AccessiCart
- The Do-It-Yourself Conversion Rate Optimization (CRO) Audit
- 3 quick ways to improve your email deliverability
- How to Streamline Your Video Marketing Creation Process
- Content Personalization: What Is It?
- A Technical SEO Guide To Redirects
- SEO Strategy For Events, Seasonal Sales & Pop-Up Stores
- WordPress 6.1 Is Jam-Packed With Performance Upgrades
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Brand Building Strategies
How to Get Published in the New York Times with Stephanie Lee | How I Built It
How do you get the NY Times (or the WSJ) to publish your article? Do you just email them and hope for the best? Well…you can, but according to Stephanie Lee, you shouldn’t. See, Stephanie is a media strategist who’s been published in the NY Times, and has gotten her clients into publications like Entrepreneur…through cold pitching!
Why I care: The importance of building up your authority in your market and credibility with your target audience cannot be overstated. Especially for those operating with a limited marketing budget.
Gaining exposure through trusted publications and resources can help increase your brand awareness and engagement with your target audience.
25 Best Examples Of Effective FAQ Pages
FAQ pages matter. Discover why by learning from these 25 great examples of FAQ resources and find out what makes them effective.
Why I care: Your FAQ page is the resource that fills in the blanks and saves you and your customers time. A properly constructed FAQ page can serve as one of your best salespeople. A spokesperson that helps visitors decide if you're the best fit for your solution.
Helpful Tips
How to Write Alt Text: The Complete Guide - AccessiCart
Adding alt text to images creates context for visually impaired users. After all, visually impaired people should have the same access to the content of websites that everyone else enjoys. But alt text also has benefits for website owners.
Why I care: Adding alt text is not only addressing a whole segment of an audience that you could benefit from having as customers/clients. It also helps you with search engines because they prioritize the websites that make the extra effort.
It makes sense when you think about it search engines want to share the results that can be used by the largest audiences. It helps keep them in the best light as the go-to resource when you have a question and or need.
The Do-It-Yourself Conversion Rate Optimization (CRO) Audit
How can you ensure what you’re doing is the best it can be – especially with the digital marketing landscape always
Why I care: Conversion rate optimization is more important than you might think for your overall bottom dollar. I mean, after all, the whole point of marketing is to get prospects to convert to paying customers.
3 quick ways to improve your email deliverability
Are your emails reaching your customers' inboxes? Here's how to boost your email deliverability – and sales.
Why I care: Email marketing is a tried and true marketing strategy that delivers and can 10X your sales while lowering your cost per customer rates. It helps you connect and engage with interested prospects, clients/customers.
That said as helpful as the strategy is it can only be effective when it actually lands in the inbox where it can be viewed.
Marketing Strategies
How to Streamline Your Video Marketing Creation Process
Most marketers aren’t professional videographers. They know the marketing wheelhouse well. However, most don’t have a deep background in writing, producing, editing, and publishing videos. Often, their experience is limited to making videos on their phones or devices and uploading them to social media. This is a good start but can lead to inefficiencies.
Why I care: Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet not everyone understands how to optimize their video creation process for the highest possible ROI.
With a few tweaks, you can move beyond dabbling in video marketing to embracing it in fully inefficient, constructive ways.
Content Personalization: What Is It?
Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience.
Why I care: If you’re not consistently testing, analyzing, and refining your customer experience strategy, you risk losing your current and potential customer base.
One of the most integral components of the customer experience is content marketing. Yet, many content marketers neglect to create relevant and useful content, instead focusing on how the content benefits their business rather than the customer.
Search Engine Optimization/SEO
A Technical SEO Guide To Redirects
Read on for a comprehensive overview of redirects and the proper application for search optimization.
Why I care: Website redirects tell browsers and search engines information about a URL and where to find the webpage.
It’s essential to use redirects correctly because they impact how websites are crawled and indexed by Google.
SEO Strategy For Events, Seasonal Sales & Pop-Up Stores
Create meaningful engagement with a wider repeat audience by applying this SEO strategy for seasonal and event-based marketing.
Why I care: Recurring events and seasonal stores can provide fantastic opportunities to boost commercial performance and create meaningful engagement with a wider repeat audience.
From smaller localized exhibitions and pop-up stores to vast music festivals and industry-leading shows, the opportunity to immerse yourself in these organic seasonal marketing campaigns should not be overlooked.
WordPress
WordPress 6.1 Is Jam-Packed With Performance Upgrades
WordPress 6.1 arriving in November is packed with performance upgrades some of which are said to be massive improvements.
Why I care: While WordPress updates tend to serve the overall good of people using its platform. The updates can be hit or miss at times.
If you're like most website owners and agencies you're willing to wait and see if there are any issues prior to performing the update. Which makes knowing what's included in the update that much more important when deciding on when to make the update.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Majority Media partners with new and existing businesses. It starts with an evaluation and ends with a customized strategy based on your goals, budget, and timeline.