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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on increasing brand awareness through paid and organic strategies.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Paid Social Media: A Guide To Social Advertising Success
- 4 Reasons Click Volume Decreases & What To Do
- 7 Tips to Make Leads Easier for Sales Teams to Close
- A 3-phased approach to proactive online reputation management
- Alt Text: What Is It & How To Write It
- 7 useful Excel formulas and functions for PPC
- Why Is My New Campaign/Ad Group Getting No Traffic?
- 5 Ways High-Quality Content & PPC Compliment Each Other
- Why Brand Awareness Is The 5th Pillar Of SEO
- How do you use SEO to scale revenue and market share?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Paid Social Media: A Guide To Social Advertising Success
Understand your audience personas and craft a social advertising campaign on any platform with this essential guide.
Why I care: Gathering data before creating ads is just as important as setting up and perfecting the ads themselves. An often overlooked and skipped step can be the difference between hitting your ROI and taking a loss.
4 Reasons Click Volume Decreases & What To Do
If your Google Ads click volume has suddenly declined, you may be surprised at what's really causing the problem. Read about the solutions here.
Why I care: Every click your business misses out on means that your competitor is taking customers away from you.
With roughly only 3% of website visitors converting, it’s even more crucial to capture those clicks to get them to your site in the first place.
Brand Building Strategies
7 Tips to Make Leads Easier for Sales Teams to Close
Cold calls are tough. Getting a call in the middle of family dinner from a salesman is the worst. Even the most experienced sales professionals loathe the thought of having to pick up a phone to launch into a pitch with a total stranger on a weeknight. No one involved in these transactions enjoys them.
Why I care: We all know that converting a lead into an actual customer is a vital step in the sales process, one that must be conducted with adequate preparation and skill. The process of warming up a cold lead and moving them further along the sales funnel takes commitment and persistence.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
Why I care: it is a lot harder to undo a perception of yourself than it is to craft one that you're comfortable owning. Taking proactive instead of reactive steps is ideal for gaining and maintaining market share.
Alt Text: What Is It & How To Write It
Make it easier for both search engine bots and people using screen readers to access your content. Here's how.
Why I care: By taking the extra steps to communicate your message you open the door to more potential clients and better rankings via search engines.
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
Why I care Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses.
Why Is My New Campaign/Ad Group Getting No Traffic?
Not getting any traffic for your new ad group or campaign? Here are 5 possible reasons why, according to Navah Hopkins.
Why I care: There are 2 main goals when running campaigns. An increase in traffic/engagement that qualifies themselves as leads. The other is gathering insights based on goals so that you can refine your brand messaging and communications.
5 Ways High-Quality Content & PPC Compliment Each Other
How can PPC ads and content marketing complement each other? Check out these expert tips on using them together to meet your digital marketing goals!
Why I care: In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. However, when you use them in synchronicity with each other you can boost the results and engagement and see a return on your investment of time and effort.
Search Engine Optimization/SEO
Why Brand Awareness Is The 5th Pillar Of SEO
While traditional SEO techniques work on non-branded search, they are ineffective on branded search. Learn how to grow branded search by embracing brand awareness as the fifth SEO pillar.
Why I care: In this article, you’ll learn why SEO marketers should consider brand awareness as the fifth pillar of SEO.
How do you use SEO to scale revenue and market share?
Of all the ways to start driving real growth and expanding a business, SEO might not be the first method people generally consider. After all, SEO doesn’t directly make your online sales, right? Isn’t it just all about Google and showing up in position one? Is it just about vanity?
Why I care: SEO is your way forward to scaling your revenue and market share. You just need to work harder at it than ever before if you want to play the Google game and get audiences to find and buy from you.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.