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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a continued focus on budget-friendly and free ways to promote and grow your business and brand.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Google Ads for B2B: How to overcome challenges, platform limitations
- Why B2B buyers now hate traditional B2B selling
- Whatever happened to customer journey orchestration?
- 8 Things to Check Before You "Optimize" or Delete Old Content
- 3 ways the customer journey can guide SEO
- 16 Places To Create A Free Brand Logo
- Content Marketing for Startups: How to Get Traffic Out the Gate
- What Is Remarketing: 8 Types Of Remarketing To Consider
- How Can We Improve Rankings For Older Content? Ask An SEO
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
Why I care: This article will cover basic challenges when using Google Ads for B2B marketing, as well as more advanced obstacles. The advanced challenges are not necessarily difficult, but they will require time and some planning to overcome.
Brand Building Strategies
Why B2B buyers now hate traditional B2B selling
Buyers like the online experience because they hate traditional sales techniques. Here are the five ones they hate the most, according to a report by Showpad, a revenue enablement technology provider:
Why I care: The approach to sales can either make or break a customer acquisition. Make sure that you're creating a welcoming experience that invites collaboration and engagement.
Whatever happened to customer journey orchestration?
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
Why I care: The listen-and-respond motif of journey orchestration platforms will become even more critical as firms transition to subscription-like models that emphasize maximizing lifetime customer value.
Helpful Tips
8 Things to Check Before You "Optimize" or Delete Old Content
Make the most out of content audits and updates with these 8 tips for what to do before you optimize or delete old content.
Why I care: All content has a shelf life — even your best-performing, high-quality pieces. Frequently auditing and refreshing your content library can ensure it earns you the most possible ROI over time.
3 ways the customer journey can guide SEO
A well-mapped customer journey can bring SEO closer to your overall marketing strategy. Learn how you can leverage it as an opportunity.
Why I care: Understanding how your users engage with your brand is vital to delivering a great customer experience.
This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who matter – your customers.
16 Places To Create A Free Brand Logo
Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.
Why I care: Since a logo is a visual representation of a company’s image and can be the first thing a potential customer sees, it’s important to get it right.
That way, people can get a clear picture of the brand identity from the image you create. When operating with a limited budget free resources become that much more valuable.
Marketing Strategies
Content Marketing for Startups: How to Get Traffic Out the Gate
Building a startup from scratch is difficult. Creating the foundation is difficult and time-consuming – and what would all of that hard work amount to without people knowing about your business?
Why I care: Gaining traffic right out of the gate to win business and learnings about your target audience is difficult but not impossible. This article covers content marketing strategies over purchasing traffic that isn't qualified and defeats the purpose.
What Is Remarketing: 8 Types Of Remarketing To Consider
Learn how to get the most from remarketing with tips for segmenting audiences both by website activity and social engagement.
Why I care: When used correctly, remarketing continues to be an effective tool in the box for paid media marketers across the spectrum of industries.
Search Engine Optimization/SEO
How Can We Improve Rankings For Older Content? Ask An SEO
How can you help existing webpages get new traction and move up in search rankings?
Why I care: Despite the infinite scroll on mobile. Ranking well still matters when you're seeking organic traffic searching for solutions and answers. This article shares doable tips and insights to improve rankings.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.