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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles focused on providing helpful tips and strategies for growing your business and brand. While lowering the marketing costs by being more efficient and tracking the right stats.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What is the best path to brand development on a grassroots budget and still competing in your market?
- How To Lower Average Cost Per Click
- 4 ways to address B2B disconnects to drive customer relationships and revenue
- Bounce and exit rate analytics: measure, assess, and audit to increase conversions
- A Simple Case Study Information Gathering Process For Freelancers
- The Top 19 Tools For Managing Social Media Accounts
- Courageous Marketing: An Antidote to Uncertain Times
- 9 SEO Best Practices for Blog Traffic Conversions
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful. This is a milestone issue as it's the 100th newsletter. Time has flown by and I thank you for your support.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
What is the best path to brand development on a grassroots budget and still competing in your market?
This week's question came by way of a FaceBook group post where the business owner said he tried to launch several businesses but they all failed. He's giving it another shot with a new business and wanted to ask for advice this time before taking things too far in the wrong direction.
Why I care When you start with the fundamentals. You create opportunities for your business. Opportunities that you don’t have to burn through your savings to experience. You establish a strong foundation that you can build on with your business.
Advertising Tips
How To Lower Average Cost Per Click
Avoid outbidding yourself to keep costs down on your Google Ads campaigns. Follow these tips from expert Navah Hopkins.
Why I care: When operating with a limited budget and trying to compete in a market against businesses with deeper pockets. Strategy matters and can give you an edge.
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget.
Brand Building Strategies
4 ways to address B2B disconnects to drive customer relationships and revenue
Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.
Why I care: The longer these disconnects go unchecked, the more negative impact you may experience — lost customer opportunities, squandered resources, and a lack of ability to compete in a connected, digital-first world.
Bounce and exit rate analytics: measure, assess, and audit to increase conversions
A powerful guide that will help you turn site leavers into engaged prospects. Google Analytics provides many useful metrics that help you two of the most useful are the bounce rate and exit rate.
Why I care: The goal is to help demystify the use cases for Google Analytics. Taking the guess work out of tracking visitors and start making the most of your first-party data.
A Simple Case Study Information Gathering Process For Freelancers
How to gather the information needed to create case studies for your freelance business that highlight what's possible for new clients.
Why I care: When it comes to business very few are willing to risk being the first customer/client. They like to know your track record before investing. My friends and family love me don't cut it. Not for anything over a few dollars that someone feels they can afford to lose if things don't go as designed.
Products & Services
The Top 19 Tools For Managing Social Media Accounts
Social Media tools can help you schedule posts, monitor engagement, and much more! Check out our favorite tools.
Why I care: I can't tell you how many times I have had conversations with SMBs that know they need to post on social media but don't know where to start.
There's also a whole other DIY why should I pay that much segment that could benefit from knowing which tools to use.
Marketing Strategies
Courageous Marketing: An Antidote to Uncertain Times
You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty.
Why I care: To willingly and intentionally do nothing is to disregard the purpose of a business, which is to grow. Crazy fact: More than half of the companies in the Fortune 500 in the year 2000 no longer exist—a clear indication that conditions are always changing and that a company that stands still will be passed by.
Search Engine Optimization/SEO
9 SEO Best Practices for Blog Traffic Conversions
Want to grow your website traffic and conversions? Try these 9 SEO best practices for your blog and start seeing higher ROI.
Why I care: Blogging is important because it provides your potential customers with useful information to inform their buying decisions, which helps improve your company’s credibility and thought leadership.
As well, 79% of companies who blog reported a positive ROI in their inbound marketing efforts. Marketers who invest in blogging efforts also see 67% more leads compared to their peers who do not blog.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Majority Media partners with new and existing businesses. It starts with an evaluation and ends with a customized strategy based on your goals, budget, and timeline.