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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on budget-friendly and free ways to promote and grow your brand.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Facebook's Popularity Plummets As YouTube Takes Top Spot With Teens
- 20 Handy B2B Lead Generation Resources
- Digital PR Strategy: Building a Kickass Campaign
- B2B buyers are much more concerned about a company's values than the general public
- What percentage of your budget should go toward SEO?
- 11 Tips For Mastering Video Calls That Wow Your Clients
- Marketing during a recession: Critical choices to preserve your pipeline
- Governing AI: What part should marketing play?
- The 4 stages of search all SEOs need to know
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Facebook's Popularity Plummets As YouTube Takes Top Spot With Teens
Fewer US teens are using Facebook, according to a new study that finds preferences are shifting toward YouTube and TikTok.
Why I care: Locating your target audience is key in being able to engage at the right time in their buyer's journey. If your target audience is or is influenced by Teens. It makes sense to go where they'll find your content and advertising. Spend your money where you'll see a higher return on your investment.
Brand Building Strategies
20 Handy B2B Lead Generation Resources
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies, and presentations that can help you improve your current B2B lead generation campaigns.
Why I care: Not all of your online searches will yield helpful results. Sorting out the great advice from the bad can be time-consuming. This article looks to save you some that time and effort.
Digital PR Strategy: Building a Kickass Campaign
There’s no real template for building an amazing digital PR strategy. Decide what really matters to your organization with this guide.
Why I care: Look beyond the digital PR campaign. Lock in on the process of identifying who your target audience is and what matters to them and that's the thought process for putting together any worthwhile marketing campaign
B2B buyers are much more concerned about a company's values than the general public
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.
Why I care: This comes down to aligning with the values of your target audience. Those that do not only more likely to get the business but keep it long term. Relationship building is about having something each of us can relate to the common ground that gives way to longevity.
Helpful Tips
What percentage of your budget should go toward SEO?
Spending on SEO now is an investment in your business's future revenue. Learn the key factors to consider when deciding your SEO budget.
Why I care: “Those who use third parties rate the third party’s effectiveness higher than their internal skill. SEO and web design/development particularly skew towards third parties being more effective.”
11 Tips For Mastering Video Calls That Wow Your Clients
While virtual fatigue is real, you can make your clients look forward to meeting you. Eliminate inefficiencies with 11 top video call tips.
Why I care: It's safe to say that virtual calls and meetings are officially a thing. It is now a proven fact that people can work from home and still be productive. Business can still be done without the expensive lunches and wooing dinners.
You can hop on a call and get things done. This article shares 11 tips for making it an experience that your clients can look forward to.
Marketing Strategies
Marketing during a recession: Critical choices to preserve your pipeline
Are you worried about how economic changes might impact your marketing ROI? You are not alone. Let us talk about how to get the most from your marketing budget during an economic downturn.
Why I care: While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized results with scaled-down resources.
In other, words do more with less which is hard on agencies and consultants. So the pressure for entrepreneurs to get it right that handle it themselves is even more intense. This article provides insights into what to consider when planning out your strategies.
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Why I care: AI governance is what we call the framework or process that manages your use of AI. The goal of any AI governance effort is simple — mitigate the risks attached to using AI. To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage.
Search Engine Optimization/SEO
The 4 stages of search all SEOs need to know
Many different processes are involved in bringing the web’s content into your search results. In some ways, it can be a gross oversimplification to say there are only a handful of discrete stages to make it happen.
Why I care: If you can understand the 4 stages you can make sure that you're checking each of the boxes for your SEO success. The goal isn't just to be found but to move the searcher into and through the buyers journey ending with a conversion with your brand.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.