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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on marketing strategies, paid advertising tips & lead generation metrics you should be aware of.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 21 PPC lessons learned in the age of machine learning automation
- Build A Brilliant Google Ads Audience-First Strategy
- Lead Generation Metrics You Should Be Aware Of
- The Importance of Offline Lead Generation
- How To Write CTAs For B2B: A Call-To-Action Guide For Businesses
- The new identity landscape: A marketer's guide
- Tough times increasing consumers' desire for reliable, trustworthy companies
- How to Conduct and Publish Industry Research
- How To Use Paid Search & Social Ads For Promoting Events
- Does your email copy persuade or sell?
- Why and how to delete content in bulk for SEO
- Why You Should Target Zero Search Volume Keywords
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Why I care: There's no reason to reinvent the wheel when you can take best practices and tweak them to fit with your brand strategy and get better-paid ad results.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don't Want To)
Google Ads is becoming audience first, and so should you. Keep up by creating or implementing a paid media strategy with the help of this guide.
Why I care: If Google can reach audiences when they’re online but not on the SERP for a specific query, the opportunity for a paid click becomes almost limitless.
Thinking through options and strategies that fit your use case is the key to success for your specific brand.
Brand Building Strategies
Lead Generation Metrics You Should Be Aware Of
An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success.
Why I care: Using the right key metrics allows you to focus on objectives that will have the biggest impact on what matters most in
The Importance of Offline Lead Generation
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market.
Why I care: Marketers can get so caught up in digital lead generation efforts that old-school processes are often neglected. Online media giants often give the impression that traditional lead generation methods are now passé.
The reality there are some tried and true strategies that offer consistent results. In this article it covers reasons not to give up on offline traditional methods.
How To Write CTAs For B2B: A Call-To-Action Guide For Businesses
How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration.
Why I care: The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals.
Therefore, it is a critical copywriting component and essential in your B2B (business-to-business) marketing content and webpages.
The new identity landscape: A marketer's guide
What marketers can do now to navigate the big privacy reset.
Why I care: We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023; Apple’s decision to phase out its mobile identifier for Advertisers (IDFA) to track users for targeting, personalization and attribution; and most recently, Google’s announcement that they are planning to follow Apple’s lead and pull the plug on targeting across Android devices.
Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing.
Tough times increasing consumers' desire for reliable, trustworthy companies
Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do.
Why I care: 74% say communicating honestly and transparently is more important now than pre-pandemic.
How to Conduct and Publish Industry Research
Explore everything you need to know about how to conduct industry research and how it can level up your content marketing strategy.
Why I care: Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.
How To Use Paid Search & Social Ads For Promoting Events
A new campaign should be created for each event to accommodate its settings and to track conversions and ROI per event.
Allotting event campaigns their own additional budget, instead of shifting from the ongoing campaigns, will help to keep the main account stable and retain volume.
Why I Care: Paid search and social advertising can help promote awareness and earn participation in virtual and in-person events.
Does your email copy persuade or sell?
What’s the one thing you would do to make more money from your email program?
Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost time and money, and they don’t necessarily address the real reason your emails don’t drive the results you need
Why I care: Persuade and sell aren't the same, and if you get it wrong, you'll leave money on the table. Help your email subscribers understand why they should take that one extra step and click from the email to your landing page.
Search Engine Optimization/SEO
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Why I care: Google evaluates low-quality content on a page-by-page basis but does aggregate all of the indexed pages when they evaluate a website for quality. In other words, the quality of individual articles can affect how your entire site ranks.
Why You Should Target Zero Search Volume Keyword
Many online businesses miss out on huge opportunities because they ignore keywords with zero search volume. Here's why you should target these keywords and how to do it.
Why I care: Many online businesses ignore keywords with zero search volume because they think no one is searching for that term.
While it may be true that there is minimal search volume, online businesses in saturated markets can easily target these keywords and dominate a search space without much competition.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.