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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on strategies that encourage engagement and interactions with your brand. Transitioning the conversation over the website where you can share more information and gather insights on your audience.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Why we care about advertising: A marketer's guide
- OMG, Keep That To Yourself: What Not To Share On Social Media
- Tips For Leveraging The Power Of Voice Search Optimization
- SEO and accessibility: 30+ tips from Deaf and Disabled people
- 4 Types of Content Creation (and How to Decide Which is For You)
- LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates
- Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
- 17 SEO Best Practices For Better Ranking
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Why we care about advertising: A marketer's guide
Here's our guide to advertising in a transformed digital landscape.
Why I care: With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints.
Helpful Tips
OMG, Keep That To Yourself: What Not To Share On Social Media
One post can damage your brand. Think twice about before sharing these six things on social media for everyone to see.
Why I care: Reputation management is key to longevity and successful brand building. It speaks for you in conversations that you're not privy to. Be mindful and strategic of what you post on social media.
Tips For Leveraging The Power Of Voice Search Optimization
More people are using voice search to find information and make purchases. Here’s what you need to know about voice SEO and how it impacts UX.
Why I care: 62% of Americans over 18 use voice assistants on their devices. 80% of smart speaker owners find it easier to use to discover new content and events. 57% of voice assistant users use it at least once per day.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Why I care: Conversations about accessibility within the SEO community have increased over the last few years. 73% of accessibility professionals saw an increase in accessibility awareness on digital channels throughout the pandemic.
Marketing Strategies
4 Types of Content Creation (and How to Decide Which is For You)
Explore the most popular types of content creation and how to determine which approach will earn you the highest ROI.
Why I care: Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers.
LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates
LinkedIn’s adding another way to drive external traffic, with a new link sticker that you can add to images in your LinkedIn posts, placing it wherever you like in the frame, and in variable sizes. This could be a big addition to your LinkedIn posting process.
Why I care: Clickable links encouraging audiences to engage with your posts and content is a great way of moving the conversation over to where you can answer FAQs and start the buyers journey.
Search Engine Optimization/SEO
Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts
Coding knowledge turns a good SEO into a great one who's better able to stay ahead of the competition.
Why I care: When it comes to competing for search ranking dominance and free organic traffic. We can all use every edge we can get. I'm sharing this article because it speaks to 10 ways coding can help with SEO.
17 SEO Best Practices For Better Ranking
Explore 17 fresh ideas about SEO best practices to help your websites perform at their best with experts from Yoast, WordPress, and Duda.
Why I care: One of the things you're investing in when you outsource work to a prospective partner is their expertise and best practices. You're paying to not go through the struggles of those before you.
Here are 17 SEO Best Practices that you can add to your arsenal.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.