Just In Case It's Needed
Let's Get You Setup The Right Way
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
Here are the whitelisting instructions to ensure you're able to receive the newsletter.
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on advertising and marketing strategies that can help you win more new business and generate revenue.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Responsive Search Ads take center stage – are you prepared?
- How to set up Performance Max campaigns the right way
- 7 Marketing Tips for Successful LinkedIn Advertising
- What is marketing performance management and how can it help you?
- 8 Content Marketing Metrics You Should Actually Care About
- Google again delays third-party cookie deprecation. Now what?
- Why AI-Generated Content Marketing Can’t Fully Replace Humans
- How to use 12 micro intents for SEO and content journey mapping
- 6 Ways To Get Local SEO Clients You Really Want
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Responsive Search Ads take center stage – are you prepared?
Embrace the power of automation to produce highly-customized ad copy to reach customers with the most potential to convert.
Why I care: This summer, the preceding ad type, Expanded Text Ads, is being deprecated. This puts Responsive Search Ads front and center for advertisers as the singular text ad type for search campaigns.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.
Why I care: If you have any thoughts about paid advertising. It is important to stay up-to-date with the tools at your disposal. Set yourself up for success by doing your due diligence and learning what best fits your campaigns.
Brand Building Strategies
7 Marketing Tips for Successful LinkedIn Advertising
Increase your marketing ROI with LinkedIn advertising by using these 7 tips for increased lead generation, thought-leadership, and brand growth.
Why I care: If you're in the B2B market for customers there are few platforms better than LinkedIn to find and engage with the audience.
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
Why I care: marketing department jobs and media budgets that are at stake. Cutbacks in marketing investments often backfire. They can hold back the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share.
8 Content Marketing Metrics You Should Actually Care About
Ensure you’re working towards the right content goals for your business with this listing. Check through the list, pick the ones of most relevance, and start refining your approach to drive the most valuable outcomes for your business.
Why I care: There are various considerations to factor in, and if you want to get the most out of your efforts, you need to be measuring the right things.
Google again delays third-party cookie deprecation. Now what?
Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.
Why I care: If you don't already have a plan for gathering first-party data you still have time to put one together. Google is sorting through how to not see a drop by switching over to cookieless.
Why AI-Generated Content Marketing Can’t Fully Replace Humans
AI-generated content marketing tools are changing the game, but they are no replacement for human writers. Here’s why.
Why I care: The Ai-generated content took off and was pitched as the answer to content marketing. It's important to understand the strengths and weaknesses of the option.
Search Engine Optimization/SEO
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Why I care: Classifying queries based on the classic search intents is no longer as effective as it used to be.
Today, SEOs who want to understand search intent should be closely analyzing micro intents.
This article will discuss 12 different types of micro intents that will help you better understand what types of content you should be creating.
6 Ways To Get Local SEO Clients You Really Want
Want more local SEO clients? Attract businesses that are excited to invest in SEO. Here’s how to get clients you really want to work with.
Why I care: Supporting local businesses with growing and mining foot traffic and brand awareness is a great way to see the difference you can make as an agency. S
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.