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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on establishing a brand presence, qualifying your leads, and increasing engagement with target audiences through paid and organic strategies.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What Are The Creative Requirements For Responsive Display Ads
- How paid marketers are fighting back against the Fake Web
- How and why marketers are revisiting PPC campaign organization
- Create campaign impact by reaching the Workday Consumer
- Tips For Writing Social Media Interaction Posts That Get Noticed
- Putting lipstick on a pig: Fix the website or fail at SEO
- How content consolidation can improve your SEO performance
- Using videos to optimize engagement in search-driven buyer journeys
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
What Are The Creative Requirements For Responsive Display Ads
If you think display ads are only for remarketing, think again. Display ads are no longer the remarketing afterthought they used to be.
Why I care: A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important insights. The goal is to make an impression and provide ease of use in learning more about your brand.
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves.
Why I care: Today nearly 40% of the internet is made up of fake traffic, which directly impacts marketers’ ability to do their jobs. When bots and fake users interact with paid marketing campaigns, they can decrease the effectiveness of nearly every aspect of advertising.
How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts
Why I care: Poorly planned and managed paid advertising campaigns are unforgiving. I'm sharing this article because it provides a closer look at the changes in the planning and structure of campaigns.
Brand Building Strategies
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them.
Why I care: Mobile is still a part of the decision journey, many consumers use their PCs to research and purchase high-consideration items across categories. It is important to know how and when to reach your audience for a purchase based on your specific offerings.
Helpful Tips
Tips For Writing Social Media Interaction Posts That Get Noticed
Creating engaging social media posts is more important than ever. Learn about the tips that can take your posts to the next level.
Why I care: With an effective social media strategy, brands can bring in new customers, nurture trust with their audience, and maintain and grow the following they’ve spent time building.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
Why I care: Where a lot of businesses miss the mark is overlooking where the starting point should be for growth and stability. Especially with organic traffic from search engines.
This article speaks from the agency side but also speaks to things that the client must know in order to weed out who is willing to just taking their money without speaking to the issues that would limit the results.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
Why I care: It is hard enough to rank for keywords and search intent as a small to mid-size business. Why would you want to have content that competes against each other? This article speaks to the benefits of consolidation.
Marketing Strategies
Using videos to optimize engagement in search-driven buyer journeys
Businesses need to help consumers make the right decision by providing information, assistance and instilling trust in your brand through the process.
Why I care: With video content showing up all over search results, it makes sense to use videos for all three stages in the consumer’s journey. The best thing about videos is that they rank incredibly well, especially if you host them on YouTube and practice video optimization.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.