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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find a continuation of articles with a focus on lead generation via brand awareness using social media, blogs, and SEO.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Building a brand strategy: Essentials for long-term success
- Google Clarifies Course Structured Data Requirements
- How to Write an Ecommerce Business Plan [Examples & Template]
- The 11 Best Image Search Engines
- Top Resources and Tips to Develop Blog Topics Your Audience Will Love
- How to Calculate Your Web Traffic to Increase Website Revenue
- New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022
- 4 Ways a Blog Can Help Your Business Grow Right Now
- Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips.
- Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers
- 7 Tips For Building SEO + UX-Minded Navigation
- Improving Brand Awareness & CTR With On-SERP SEO
- 7 Essential Insights For SEO Client Reports
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Brand Building Strategies
Building a brand strategy: Essentials for long-term success
Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth.
Why I care: Slapping together a couple of ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well-thought-out strategy to promote your brand.
Google Clarifies Course Structured Data Requirements
A Course structured data requirement that was missing was added to the guidelines. Failure to follow it disqualifies sites from rich results.
Why I care: Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result.
While the added requirement is not new, it was previously missing from the Course structured data requirements page.
How to Write an Ecommerce Business Plan [Examples & Template]
If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Learn how to write an ecommerce business plan with a free template included.
Why I care: Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term ecommerce success.
Helpful Tips
The 11 Best Image Search Engines
Want a high-res image to use in your next marketing campaign? Find a list of image search engines here for your next picture search.
Why I care: Imagery plays an important role in communicating with your target audience. More than not it's the image that gets someone to stop scrolling and check out your post. Having these search engine image options can help you source great content.
Top Resources and Tips to Develop Blog Topics Your Audience Will Love
Not sure what to blog about on your site? Check out this guide with insider tips you can use to keep generating engaging content ideas!
Why I care: Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide.
How to Calculate Your Web Traffic to Increase Website Revenue
Wondering how to calculate website traffic to improve revenue for your business? This post will give you step-by-step instructions, formulas, and more.
Why I care: Measuring web traffic can help you build realistic goals and strategies that lead to increased revenue for your business.
Marketing Strategies
New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022
if you were looking to change up your posting process to improve performance, or maybe map out a more effective strategy, these times, based on current engagement trends, could be a good place to start.
Why I care: Understanding when to post to social media platforms is just as important and relevant as the content you're posting. If you have a goal of engagement and awareness picking the right time to post will be crucial.
4 Ways a Blog Can Help Your Business Grow Right Now
How can businesses benefit from blogging? Great traffic, leads, engaged customers, and brand power -- all these are yours for the taking!
Why I care: The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth.
Instagram Expands Access to Reels Templates, Adds New Music Recommendations for Reels Clips.
Instagram's looking to provide more help for users looking to tap into Reels trends. Instagram initially launched its Templates option back in April, which takes users through a frame-by-frame process to create Reel clips.
Why I care: If you lack creativity, now Instagram will do the creative framing for you, which could be handy, as a means to create more engaging clips.
Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers
The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.
Why I care: Give your Twitter marketing efforts a boost, and/or ensure that you’re maximizing your opportunities. Twitter has published a new, 45-page ‘Twitter Connect Playbook’, which is essentially a guide on how to utilize Twitter’s various ad formats and tools, including notes on the platform’s audience, key best practices, case study examples, and more.
Search Engine Optimization/SEO
7 Tips For Building SEO + UX-Minded Navigation
Looking to drive higher website value from both your users and search engine bot? Check out these tips on how website main navigation optimization help.
Why I care: Your main navigation is a vehicle to help a user get to your content and for a search engine to understand the hierarchy of your pages.
More importantly, it helps a user and a search engine understand what is important to your brand and what should be important to them. This is an elemental “salesperson” that is often overlooked.
Improving Brand Awareness & CTR With On-SERP SEO
Learn how to take over different elements of the SERP for an increased presence in organic search, paid ads, knowledge panels, and images.
Why I care: Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, and featured snippets.
7 Essential Insights For SEO Client Reports
What goes into making the perfect SEO reports for your clients? Here are the seven essential elements you need to consider.
Why I care: Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts going forward. The SEO report is their (and your) roadmap.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.