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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find a continuation of articles with a focus on lead generation with a focus on resonating with the audience through your content strategy. A multi-channel approach to meet your target audience where they are with personalized messaging that matters.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to use Google Ads Competitive Metrics
- 10 Tips To Increase Eyeballs And Conversion
- The Ultimate List of Content Marketing Podcasts
- Twitter's algorithm ranking factors: A definitive guide
- 5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
- 8 major email marketing mistakes and how to avoid them
- 7 Data-Driven Content Strategy Tips For Improving Conversions
- Creating Content That Satisfies Search Intent & Meets Customer Needs
- SEO Maintenance: A Checklist For Essential Year-Round Tasks
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate, and Position Above Rate can help you understand PPC campaign performance.
Why I care: It is important to pick your head up from the sand from time to time and understand how your campaigns perform vs. the competition. This helps you know who your actual competition is and how aggressive they are.
Brand Building Strategies
10 Tips To Increase Eyeballs And Conversion
Generating conversions for your digital marketing efforts can be TOUGH. Even if you’ve put the basic work in (like content marketing and perfecting your social media game), you can still fall short of where you COULD be.
Why I care: “Your website is a dynamic piece of “real estate” within a diverse online market. Every business, when gauging its digital marketing, is only as effective as how its website performs.”
Helpful Tips
The Ultimate List of Content Marketing Podcasts
These content marketing podcasts provide insights, advice, and commentary from some of the industry’s top leaders.
Why I care: The goal shouldn't be to reinvent the wheel when there are so many experts that you can gather insights from and customize it to suit your goals.
Twitter's algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Why I care: The better that you understand the algorithm. The better you can use it to your advantage and increase awareness and engagement with your posts and campaigns.
5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns
Leverage these best practices and professional tips to better harness the potential of B2B LinkedIn marketing campaigns.
Marketers need to understand how the platform works and how to conduct tests to optimize results.
Whether you’re a novice or an experienced social marketer, these tips will help you better harness the potential of B2B LinkedIn marketing campaigns.
Why I care: Between the more “professional” nature of the platform and its deep business targeting capabilities (at least compared to Facebook), LinkedIn is a useful tool for marketing to a specific B2B audience.
Marketing Strategies
8 major email marketing mistakes and how to avoid them
As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization.
Why I care: Personalization isn't the goal, it's a tactic to achieve the goal. Rather, your objective is to enhance your customer’s experience with your brand. Personalization is one method that can do that, but it’s more than just another tactic.
It is both an art and a science. The science is having the data and automation to create personalized, one-to-one messages at scale. The art is knowing when and how to use it.
7 Data-Driven Content Strategy Tips For Improving Conversions
It’s not enough to create good content – you need the content your audience wants. Here's how to develop a strategy to do just that.
Why I care: These days, successful content starts with a plan that’s backed up by numbers, a data-driven content strategy. In simple terms, it means developing content using an approach built on user information. This can include information like demographics, survey answers, consumer preferences, etc.
You probably don’t need to be told why this is important, but just to make sure there’s no doubt, let’s be clear: Using a data-driven content strategy helps you decide where to spend your time, effort, and money.
Search Engine Optimization/SEO
Creating Content That Satisfies Search Intent & Meets Customer Needs
Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent.
Why I care: Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant.
This is something we may take for granted, but it’s the exact reason why search intent is so important.
Monthly search volume is nice, but since it’s impossible to create demand, we need to align our high-quality content and product landing pages with the customer’s intent.
SEO Maintenance: A Checklist For Essential Year-Round Tasks
SEO without structure can take a lot of time and resources with little ROI. These daily, weekly & monthly tasks will keep you on track.
Why I care: SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently.
A lot of SEO activities are started and never completed. By breaking SEO down into daily, monthly, quarterly, and annual milestones and process-driven tactics, you can build the right level of planning to keep it on track and efficient.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.