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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on lead generation with a focus on resonating with the audience and gaining their consent to engage with offers.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Pinterest introduces Idea ads and paid partnership tools
- B2B customer journeys that begin at review sites are significantly shorter
- Permission Marketing: Love it or Hate it?
- Twitter Provides Tips on How to Maximize Carousel Ads and Posts
- Creating Content That Satisfies Search Intent & Meets Customer Needs
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Pinterest introduces Idea ads and paid partnership tools
Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content.
Why I care: The new features are aimed at helping brands and creators reach consumers through creative images and videos
B2B customer journeys that begin at review sites are significantly shorter
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration.
“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”
Why I care: When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Permission Marketing: Love it or Hate it?
Can you get consumers to accept or even seek out your messaging rather than interrupting them with it? Here's the art and science of it!
Why I care: Permission marketing shifts the power to the consumer. It relies on their decision whether they’ll allow the information to reach them. Gaining consumer consent is an entry point into the buyer's journey
Twitter Provides Tips on How to Maximize Carousel Ads and Posts
Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text.
Why I care: Carousel ads have a ways been one of the better performing Twitter ad options. If you’re looking for ways to maximize your Twitter marketing efforts, Carousel Ads are worth considering within your mix.
Search Engine Optimization/SEO
Creating Content That Satisfies Search Intent & Meets Customer Needs
Optimizing content starts with knowing what the search intent of your customer really is. Learn to create a strategy around search intent.
Why I care: Google updates its algorithm so often because it wants to make sure that it is meeting the hearts, minds, and souls of its users, and matching their queries with relevant results. search intent is the most important thing to consider when optimizing content. This article goes into why and how to create a content strategy based on research around search intent.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.