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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on lead generation and marketing strategies to consider when running your marketing campaigns.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 6 SEM Best Practices Growth Marketers Need To Master
- LinkedIn Ads Checklist: 19 Steps to a Successful Campaign
- 6 Remarketing Campaign Mistakes You Must Avoid
- How the Act of [Insight] Sharing Can Boost Your Business
- Facebook To Restructure Main Feed Around Video Content
- Perfecting Your Digital Call-To-Action (With Examples!)
- How to Develop a Content Pillar Strategy
- The 80/20 Rule of Marketing and How to Take Advantage of It
- How To Delete Google Reviews (And When You Should)
- Organic Search vs. Paid Search: Which is Better?
- What Is The Difference Between Search Queries And Keywords?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
6 SEM Best Practices Growth Marketers Need To Master
Utilize these six growth marketing best practices to maximize the bottom line of your paid search campaigns.
Why I care: Simply put, growth marketing is finding and driving the right customers to your business. These are the people who are most likely to purchase from your brand – whether they’re at the top of the funnel or the bottom of the funnel.
SEM is not a short-term effort: it’s an ongoing strategy to drive more qualified customers to conversion in the long term.
LinkedIn Ads Checklist: 19 Steps to a Successful Campaign [Infographic]
Looking to launch an ad campaign on LinkedIn? Worth keeping this checklist handy. Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered?
Why I care: An ad checklist you can run through before setting campaigns live is a crucial part of the process. It can save you time, money and the quality results that you're looking for with your campaign.
6 Remarketing Campaign Mistakes You Must Avoid
Improve your PPC campaign performance through remarketing, but be mindful of these six considerations to avoid common pitfalls.
Why I care: Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those who have seen them before, or those who have already visited your site through another channel.
However, segmenting an effort into net new users and a remarketing audience will drive better results through a more granular approach.
Brand Building Strategies
How the Act of [Insight] Sharing Can Boost Your Business
No amount of data can deliver business value until you act on it. Here's how to apply analytics and pull out useful insights from data!
Why I care: In the digital world, where nearly everything can be measured. Taking those analytics and insights and sharing them in a way that helps educate your target audience builds trust and reliability. Selling points when it comes to the decision-making process during a buyer's journey.
Facebook To Restructure Main Feed Around Video Content
A leaked internal memo reveals Facebook’s near-term plans to restructure its main feed around video content, such as Reels and stories.
Why I care: Based on this information the rise of the importance of video in your marketing mix continues to rise. Prioritizing video content can increase your opportunity to connect with your target audience.
Perfecting Your Digital Call-To-Action (With Examples!)
Check out these brilliant Calls-To-Action to inspire your copy, forms, and buttons! Your visitors just won't be able to resist clicking on your CTAs!
Why I care: The call-to-action plays an important part of getting the visitor to click and qualify themselves and a prospect. It's an important step in the buyer's journey.
Helpful Tips
How to Develop a Content Pillar Strategy
Learn what you need to know about creating a content pillar strategy that delivers, plus benefits your brand will experience once your strategy is in place.
Why I care: Establishing the foundation to build your new content on saves you time and keeps you from competing against your own content when you create new articles and blogs to share.
The 80/20 Rule of Marketing and How to Take Advantage of It
You know that 20% of your efforts drive 80% of your revenue. Here's how to identify that magical 20% and turn it into a formula for success!
Why I care: In the sales and marketing ecosystem, you can use the 80/20 rule as a guide to come up with highly effective marketing campaigns as well as sales best practices.
How To Delete Google Reviews (And When You Should)
Unfortunately, not all Google reviews are glowing. But when should you delete bad reviews and how do you go about it?
Why I care: For local businesses, 98% of consumers read online reviews. Additionally, 81% of consumers turn to Google as their business review platform of choice to solidify their purchasing decisions.
Search Engine Optimization/SEO
Organic Search vs. Paid Search: Which is Better?
Dive into the organic search vs. paid search debate, learn more about the benefits of each, and explore how to choose which is right for you.
Why I care: There are a lot of factors to consider, like how soon you need results, what kind of traffic you want to drive to your site, and what specific goals you have in mind. The right answer for most brands is usually both. A combination of organic and paid search marketing is the best recipe for success long term.
What Is The Difference Between Search Queries And Keywords?
Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified.
Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies.
Why I care: This article will examine the key aspects of both search queries and keywords, starting with the definition.