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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on marketing your brand through paid and organic traffic strategies.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- LinkedIn Shares Insights into Ad Bidding Best Practices
- 5 Facebook Ad Mistakes You Should AVOID in 2022
- YouTube Shorts guide: How to get noticed
- Account-Based Marketing: Is it Worth the Hassle?
- Top 20 Content Marketing Blogs You Should Read Every Day
- Why You Should Stop Selling In Your Content Marketing
- 7 Ways To Use Email To Boost Organic Traffic
- LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence
- How To Create Your Instagram Content Plan
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]
The new overview provides insight into how LinkedIn's ad bidding system works, and how you can maximize your campaign performance.
Why I care: B2B advertising on LinkedIn requires insights into your audience as well as knowledge of how to get the best placement for your ads. This article shares best practices and insights into ad bidding.
5 Facebook Ad Mistakes You Should AVOID in 2022
5 Facebook ads mistakes you need to avoid. These are common mistakes that could be affecting the way your FB ads are performing.
Why I care: In speaking with a lot of SMBs the first thought when it comes to advertising is Facebook. While it has a larger audience it can also burn through a budget without ensuring results or return on the investment.
It is more important to know what mistakes to avoid than what boxes to check when dealing with a limited budget and just starting out.
Brand Building Strategies
YouTube Shorts guide: How to get noticed
After the seemingly overnight success of social media short-form video app TikTok – and all of the platforms that offer Stories, Reels or other variations of short-form, mobile-first content – YouTube has released their own micro-video product, YouTube Shorts.
Why I care: In the era of short attention spans and social media bombardment, it’s no surprise that quick, entertaining video clips perform well.
Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. It’s where you can go to start trends, try out a dance challenge, bring your hilarious ideas to life, and more.
Account-Based Marketing: Is it Worth the Hassle?
How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of strategies you could try, but only one will check all of these
Why I care: Account-Based Marketing is a way of niching down strategically and focusing on who moves the needle in your business. On the front end with new business and on the backend with existing customers.
Helpful Tips
Top 20 Content Marketing Blogs You Should Read Every Day
What are the top content marketing blogs you read? That's a question I get every day. Check out my answer here and let me know what's your favorite?
Why I care: It can feel impossible staying up-to-date with the latest trends, and industry movements. Curating a list of resources that fit with your goals and interests can allow you to focus on work but continue to evolve as needed.
Why You Should Stop Selling In Your Content Marketing
We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I’ve heard more than a few executives huff: “we are in the business of selling stuff ya’ know.”
Why I care: When brands include sales in their educational material they de-value the content. It goes from something that can build trust to feeling like they're being sold.
Marketing Strategies
7 Ways To Use Email To Boost Organic Traffic
Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.
Why I care: Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average $36 for every dollar spent.
LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence
LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features.
Why I care: Some of the most effective forms of marketing on LinkedIn are done by the employees and people that have worked on projects for a brand. You're bypassing the sales stigma to the people behind the curtain who can truly speak to the value of the product/service.
How To Create Your Instagram Content Plan
In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content.
Why I care: An Instagram content plan can make a difference for brand engagement and audience growth.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.