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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles with a focus on brand building. Different approaches to building your brand, prospecting and generating leads.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Targeted Advertising: A Simple Guide to Reaching Your Customers
- LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices]
- 25 B2B Lead Generation Strategies That Deliver Marketing ROI
- A Complete Guide To B2B Multitouch Attribution Models
- 6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)
- 7 LinkedIn Post Ideas for Every Day of the Week [Infographic]
- 11 Tips For Promoting Your Local Business On Instagram
- 21 Must-Have Features For Ecommerce Sites
- 8 Easy Social Media Marketing Tips for Introverts [+Best Apps]
- Lapsed customers aren't the same as unengaged subscribers
- 4 technical SEO issues auditing tools won’t show you
- 4 Content Marketing Lessons Influencers Can Teach SMBs
- Google Docs can write your meta descriptions
- The Content-Driven Guide to Disruptive Marketing [With Examples]
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Targeted Advertising: A Simple Guide to Reaching Your Customers
Done right, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how to do it right.
Why I care: Done right, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile.
Brand Building Strategies
LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices]
Discover why you should create a LinkedIn Company Page for your organization and how to use your Page to attract new customers, employees, and followers.
Why I care: LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless.
25 B2B Lead Generation Strategies That Deliver Marketing ROI
Lead gen is much more than cold outreach. Here's a comprehensive list of ROI-focused, on-the-money strategies for generating leads from multiple channels!
Why I care: Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up.
But 61% percent of businesses say that lead generation is their biggest marketing challenge.
There are many free lead capturing tactics out there, but few will help you maximize your ROI.
A Complete Guide To B2B Multitouch Attribution Models
Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Let's explore multi-touch attribution models.
Why I care: A multi-touch attribution model (MTA) enables you to understand each touchpoint’s role in creating a new customer.
This shows you what to leverage to boost performance and hit growth targets.
6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)
An in-depth analysis of the factors affecting customer lifetime value and powerful methods you can use to create reoccurring revenue.
Why I care: Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions.
By raising your CLTV benchmark by X percent, how much more cash your business stands to earn over the long term. The more you can influence this number, the more growth you can expect.
7 LinkedIn Post Ideas for Every Day of the Week [Infographic]
Are you looking for content ideas to share on LinkedIn? Want to create more engaging posts that perform well on the professional social network?
Why I care: LinkedIn is a great source for B2B leads and prospecting. Consistency in posting helps build your brand, and increase awareness and your credibility.
11 Tips For Promoting Your Local Business On Instagram
Instagram can be a powerful tool for your local business. Here are 11 tactics for engaging your community and promoting your brand.
Why I care: 70% of shoppers looking on Instagram for their next purchase. And 50% report being more interested in a brand when they see ads for it there.
Helpful Tips
21 Must-Have Features For Ecommerce Sites
Certain elements are essential for every eCommerce site to stay relevant and competitive. Read about 21 features that are must-haves today.
Why I care: Creating an eCommerce experience that is sure to delight your customers can be as simple as taking a little inspiration from the top eCommerce brands.
8 Easy Social Media Marketing Tips for Introverts [+Best Apps]
Learn how to market yourself -- and your business -- on social media, even if you're an introvert.
Why I care: Social media can feel overwhelming for people who aren't naturally social. It can be intimidating to start and a lot of work to continue and be consistent. This article share 8 tips that can you help you overcome overwhelm and feel more confident about posting on social media.
Lapsed customers aren't the same as unengaged subscribers
Re-activation and re-engagement are not the same so don't send everyone the same 'We Miss You' emails.
Why I care: Marketers run into trouble when they treat lapsed or lapsing customers like email subscribers who don’t appear to open or act on emails. These are two different segments of your audience. Although they can overlap, they still have different motivations and characteristics.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
Why I care: Even the best auditing tools cannot find four important technical SEO issues that could potentially damage your SEO efforts
4 Content Marketing Lessons Influencers Can Teach SMBs
Explore 4 content marketing lessons from influencers that SMBs can use to boost engagement and earn bigger marketing ROI.
Why I care: Today, it’s influencers who are in charge, showing brands what it means to really connect with an audience and successfully promote new products on social channels. Content marketing lessons from influencers are a valuable source of inspiration, particularly for small- and mid-sized businesses (SMBs).
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
Why I care: Meta descriptions can not only help with search engines but it's an overview provided to prospects that helps them decide if your offer is right for them.
Marketing Strategies
The Content-Driven Guide to Disruptive Marketing [With Examples]
Disruptive marketing transforms and replaces the status quo. Learn how to do it, and get inspired by 4 innovative brands who already have!
Why I care: If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content. Pair that with the fact that humans’ attention span has become shorter than that of a goldfish and you’re met with a substantial challenge.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.