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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles covering marketing strategies that help with lead generation & reputation management.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to Take Control of Your Business’s Online Reputation
- The State of Social Listening in 2022 – Improving Your Listening Process
- Ruthless prioritization: The key to marketing momentum
- KPI Dashboards & How to Use Them in Your Marketing
- Reactive Digital PR: What It Is & How To Use It For Link Building
- Is Schema Stuffing The New SEO Spam?
- B2B Marketers: 5 Steps To Succeed With Full Funnel Marketing
- A Complete Guide To Cross-Channel Remarketing Campaigns
- What Demand Marketing Really Means
- Everything You Need To Know About Google Web Stories
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
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Brand Building Strategies
How to Take Control of Your Business’s Online Reputation
The online reputation of your business impacts your ability to succeed. Learn how you can take charge of your reputation starting today.
Why I care: Managing & maintaining your online reputation is a vital part of a successful business. Similarly to your website speaking to your business when so will your reputation.
The State of Social Listening in 2022 – Improving Your Listening Process
How can you improve and refine your social media monitoring process, in order to maximize the value for your business?
Why I care: Social listening is an essential part of staying connected with your target audience. This is where you learn about their struggles, and solutions needed that you may be able to provide. This is where you can identify the differentiators between you and your competitors.
Ruthless prioritization: The key to marketing momentum
As marketers, we like to think that great marketing should be complicated or complex. After all, doesn’t more effort and involvement imply, and justify, an increased outcome?
There isn’t enough capacity, time, or budget to waste on marketing that doesn’t work. We must be critical of every initiative from the beginning before embarking down a road destined for disappointment.
Why I care: Marketing can eat up a lot of your time and budget. It is important to have a strategy that not only has return on monetary investment but time and effort as well.
KPI Dashboards & How to Use Them in Your Marketing
In this article, we take a closer look at what KPIs dashboards are, why you need them, and how to use them to measure your marketing team's success.
Why I care: KPI dashboards can help you check in with various aspects of your business and make sure everything's running smoothly. They allow you the ability to multi-task and still stay on top of how your marketing campaigns are performing.
Reactive Digital PR: What It Is & How To Use It For Link Building
What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for.
Why I care: Reactive digital PR can lead to some quick wins and links that can help you build your brand authority and awareness. Provided the topic aligns with your brand offering it is a strategy that can payoff with lead generation and credibility.
It's not the easiest strategy to implement but for those that are savvy enough to navigate the waters and build up the relationships. It is a win that you can benefit from by putting in the time and effort.
Is Schema Stuffing The New SEO Spam?
Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content.
Why I care: Gaining an edge in SEO is always going to be a business practice as long as there are rankings. Those on top want to stay there and those trying to compete want to get there.
Here's the catch the strategies that can boost you to the top one day can keep you from getting there again if you're cutting corners to get that positioning. Schema stuffing is one of the more recent schemes to get better positioning.
B2B Marketers: 5 Steps To Succeed With Full Funnel Marketing
This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.
Why I care: As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy.
This will help you attract new customers, and generate leads, and land sales.
Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye.
A Complete Guide To Cross-Channel Remarketing Campaigns
You’ve already optimized your campaigns for maximum brilliance, so you know your copy is on point, your design is perfect, and you’re targeting the right audience. But you’re still losing sales. What gives?
Why I care: Cross-channel remarketing lets you engage with targets in a personalized manner, leading to more conversions and better results.
What Demand Marketing Really Means
Use demand marketing to get make your audience aware of their needs and excited about a brand or product that meets those needs!
Why I care: When you prioritize marketing understanding the problem and providing a solution. You open your brand up to engagement with the audience. Creating reasons to start their buyer's journey into becoming a customer.
Everything You Need To Know About Google Web Stories
Learn how Google Web Stories help you share content with your audience, how to make them, and discover high-quality, real-life examples to take inspiration from.
Why I care: When crafting your content marketing strategy. It is a good idea to keep Google Web Stories as a goal. If your brand is sharing content that is viewed as educational, topical, and in the right format. You may be able to get your content added to the web stories carousel and search results.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.