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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles covering marketing strategies that help with lead generation.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
- 4 Smart Tactics For Advanced Google Ads Audience Targeting
- 6 Signs Your B2B Brand Needs a Refresh
- Conversion Rate Optimization (CRO): 8 Ways To Get Started
- How to Turn a Case Study into a Customer Success Story
- How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account
- Here's how startups and small companies should build their marketing stacks
- Better reporting can improve email performance
- What SEOs Should Know About Accessibility
- The 10 Best AI Writers & Content Generators Compared
- What Is Dynamic Content And How Can I Use It?
- How to Determine What Formats to Use in Your Content Marketing
- SEO Glossary: 200+ Terms & Definitions You Need to Know
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
TOFU campaigns are vital for marketing plans. Learn how Facebook brand awareness campaigns work and how to set them up for optimal results.
Why I care: Effectively planning Facebook brand awareness campaigns as a top of funnel strategy is a solid way of beginning the audiences buyer's journey
4 Smart Tactics For Advanced Google Ads Audience Targeting
Check out these four advanced audience targeting tactics for refining your Google Ads Display targeting for better efficiency and ROAS.
Why I care: Gone are the days of solely relying on keywords to drive your PPC success.
With the relaxed keyword match types, the use of audiences in Google Ads has sophisticated tenfold.
Utilizing audience targeting is no longer an option for campaigns; it should be part of your overall campaign strategy.
Brand Building Strategies
6 Signs Your B2B Brand Needs a Refresh
Branding encapsulates the entire identity of a business. To be seen, heard, and successful, you must maintain a strong brand identity.
Why I care: We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions. While traditionally integral to B2C companies, branding has become increasingly significant in the B2B space. At the end of the day, people are at the core of each business, and they value brand recognition and emotional connections.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Make your website work smarter rather than not harder and generate more qualified leads and customers with conversion rate optimization (CRO).
Why I care: Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That's where conversion rate optimization (CRO) comes in. In this guide, you'll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started.
How to Turn a Case Study into a Customer Success Story
Learn how to create an engaging customer success story and show prospects how your company has successfully impacted your customers' bottom line.
Why I care: When it comes down to it prospects care about the results delivered more than the well-crafted articles promoting services that may or may not align with the goals that they have for their brands.
By maximizing your case studies and turning them into customer success stories, you're giving prospective clients a history of goals achieved. Goals that they can see themselves benefitting from. This process is significantly more effective the higher the ticket price becomes.
Helpful Tips
How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account
Learn how to use Pinterest to increase brand engagement, grow your customer base, and generate revenue for your business.
Why I care: Social media has become a necessity for business owners, influencers, and consumers. The saturation that's taken place with the more popular go-to's has made it truly difficult to stand out. There are advantages to using some of the adjacent platforms that can still help you generate revenue and build up your brand. This article speaks to using Pinterest as one of them.
Here's how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way. Startups are very different from established companies from a marketing perspective. They have no established brand position, limited personnel, and little to no budget for technology. They may be entering uncharted territory by defining a new market category or jumping into an already crowded space with well-established competitors
Why I care: Your tech stack should help free up your time to focus on your revenue-generating and customer support. Without it you're working harder, not smarter this leads to overwhelm and things slipping through the cracks. Things that can damage your brand's reputation.
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
Why I care: Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.
What SEOs Should Know About Accessibility
The goal of both SEO and accessibility is to make your content more available to visitors regardless of the device they’re using or the situation they’re in.
Why I care: A focus on accessible content can drive revenue for your organization and save money.
Products & Services
The 10 Best AI Writers & Content Generators Compared
We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?
Why I care: AI content generators can be a valuable addition to someone's tech stack if they don't have the time and or insights into what to write to help with their content marketing.
The goal of this article is to highlight which are considered the best options to help make your choice easier if you want to go that direction.
Marketing Strategies
What Is Dynamic Content And How Can I Use It?
Want to improve user experience and conversions with smarter personalizations? Learn how to use dynamic content here.
Why I care: Using dynamic content as a form of A/B testing to learn about your audience can be a great way of resource for analytics that allow you to make adjustments to customer personas and audience targeting.
How to Determine What Formats to Use in Your Content Marketing
Learn how to identify the content formats that (1) your audience engages with the most (2) is easy for you to create (3) brings you the best ROI.
Why I care: When developing your content strategy, it’s essential to consider several different content formats – not just blog posts and written content.
Research your audience to get a better idea of the types of content they engage with and share.
For the biggest audience reach and getting the most from your budget, re-purpose one piece of content into several different formats.
Search Engine Optimization/SEO
SEO Glossary: 200+ Terms & Definitions You Need to Know
Confused with all the SEO-related terms and buzzwords you encounter on a daily basis? Here's a glossary with over 200+ definitions to help.
Why I care: By educating yourself and your customers on the terms, definitions, and jargon. You can communicate your business needs and the results that you're looking for better. This can strengthen relations with existing partnerships and or help people find the right partner for SEO support.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.