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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles covering marketing strategies that help with lead generation via SEO, blog, and less common social media platforms. In addition to helpful tips that can help with engagement.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- A Guide To LinkedIn Single Image Ad Retargeting
- 7 Biggest Causes Of Stress For Digital Marketers
- 9 Ways to Boost Your Email Open Rates
- 5 Ways to Adhere to Web Accessibility Guidelines
- Is Google Search showing fewer sitelinks
- Content Marketing Is A Strategic Solution To A Strategic Problem
- How to Turn Your Blog into a Lead Generating Machine
- The Ultimate Guide to Pinterest Marketing
- The Most Effective Guide to Keyword Research
- Is User-Generated Content (UGC) A Google Ranking Factor?
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
A Guide To LinkedIn Single Image Ad Retargeting
Get more top-of-the-funnel play with a single image or existing posts. Learn engagement-based retargeting with the platform's new feature.
Why I care: By expanding opportunities for in-platform engagement retargeting, LinkedIn instantly offers a way to build audiences from individuals who otherwise might not enter pixel-based retargeting.
Helpful Tips
7 Biggest Causes Of Stress For Digital Marketers
In this article, you will find seven of the biggest causes of stress for digital marketers and some tips on how to deal with them.
Why I care: Working in digital marketing can be incredibly stressful. Maybe it's time to reevaluate the causes and tackle your biggest stressors head-on.
9 Ways to Boost Your Email Open Rates
Emails can only succeed if your audience opens them! Check out 9 surefire ways to increase your email open rates right away.
Why I care: Email marketing is still one of the strongest forms of marketing strategies. Specifically for businesses with smaller marketing budgets. Direct engagement over social media scrolling.
5 Ways to Adhere to Web Accessibility Guidelines
It’s no longer optional to adhere to web accessibility guidelines. Learn five ways that you can make your content available to people of all abilities!
Why I care: By not addressing the web accessibility guidelines you're limiting your customer base and increasing the chance of running into legal issues.
Is Google Search showing fewer sitelinks
Google Search seems to be showing fewer sitelinks in the search results. Google would show as many as six sitelinks per search result snippet, now Google seems to be showing a maximum of four sitelinks and often just two sitelinks.
Why I care: Fewer sitelinks may lead to less of a chance to get clicked on from the Google Search results. That may lead to less site traffic from Google searches and ultimately lead to less revenue.
Marketing Strategies
Content Marketing Is A Strategic Solution To A Strategic Problem
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns.
Why I care: There are many misconceptions on what is considered Content Marketing. The better that you understand it the better you'll become at using the strategy. I'm sharing this article because it defines, as well as speaks to the strategy.
How to Turn Your Blog into a Lead Generating Machine
So, you’ve got your blog up and running and you’re pumping out content like it’s your job! Now it’s time to optimize your blog for lead generation, because what else is it there for, really? Creating great content is just the first half of the equation. If you’re publishing a perfect blog post onto a
Why I care: A blog and content marketing is a great resource for any brand operating with a limited marketing budget. The organic leads generated are enough to help keep a flow of prospects going and to gather insights and learnings from to better your business.
The Ultimate Guide to Pinterest Marketing
Discover how Pinterest marketing can help you grow your business, boost conversions, and drive traffic to your website.
Why I care: If you're a brand that has physical products. Pinterest should be worth looking into as part of your marketing strategy. When people search for visual examples of their inquiry Pinterest becomes a high valued resource.
Search Engine Optimization/SEO
The Most Effective Guide to Keyword Research
Explore how to execute keyword research strategy that boosts your content performance and maximizes your marketing ROI!
Why I care: Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn.
Is User-Generated Content (UGC) A Google Ranking Factor?
Blog comments, ratings, and reviews tagged social posts... do they really impact your site's search rankings? Here's what you need to know.
Why I care: User-generated content can take lots of forms, from comments on the bottom of your pages to discussions between users to complete pages written by users.
Overall, Google doesn’t differentiate between the content you wrote and the content your users wrote. If you publish it on your site, Google sees it as the content that you want to have published, and that’s what we’ll use for rankings.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.