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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles covering tips on boosting your brand exposure & engagement, improving group coaching, measuring social media ROI, and more...
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 7 Ad Copy Tests To Boost PPC Performance [With Examples]
- 4 Tips For Getting Your Story On The Local News
- Product Detail Page SEO: How Product Information Management (PIM) Helps
- How HTTP/3 Helps Feed SEO's Need For Speed
- 4 Steps to Improve Group Coaching
- How to Measure Social Media Marketing ROI [with Expert Advice]
- LinkedIn Changes How It Ranks Content
- How to create a three-tier blog strategy to increase revenue
- 8 White Hat SEO Techniques To Double Your Search Traffic
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
7 Ad Copy Tests To Boost PPC Performance [With Examples]
Don't settle for ads that suck. Here are some ground rules, tips, and tricks for your upcoming ad copy tests.
Why I care: We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need to make sure your ads are landing right in front of your target demographic.
No matter what products or services you’re selling, one thing is growing increasingly clear: You’re going to need some pretty engaging copy to help yours stand out from this ever-growing crowd.
Brand Building Strategies
4 Tips For Getting Your Story On The Local News
Local media coverage offers access to new audiences, builds links, and fuels your sales, too. Here's how to get featured.
Why I care: Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off.
Google and other search engines place great value on external brand mentions and links by sources they perceive as trustworthy.
Helpful Tips
Product Detail Page SEO: How Product Information Management (PIM) Helps
A PIM system helps eCommerce brands automate and maximize many product description optimizations. Here's how it works.
Why I care: In addition to product descriptions, the PIM can help stakeholders influence the user experience and bridge the gap between a user searching for and researching products to complete their purchases. it can improve user experiences and enrich the PDP (Product Details Page) with information important from an SEO perspective, as well.
How HTTP/3 Helps Feed SEO's Need For Speed
What is HTTP/3 and how can it help you reach your goals? Learn about its advantages, impact on SEO, and how to implement the protocol.
Why I care: the benefits of having a performant website, including reduced bounce rates, increased time on site, and higher conversion rates, extend beyond SEO.
4 Steps to Improve Group Coaching
I’ve been around the online business world for 12 years now and a staple of business and life coaching programs is the group call where members can share their questions and get live support.
I both love and hate these calls and it all hinges, for me, on the structure and expectations. Here are the 4 steps I believe all group coaching programs need to adapt to deliver the best experience, results, and feedback from members.
Why I care: Whether it's group coaching, AMA's or just managing calls and online sessions in general. This article has helpful tips that can help the coaches and presenters with successful online experiences.
Products & Services
How to Measure Social Media Marketing ROI [with Expert Advice]
Focus less on budget and more on the impact of your social ads by measuring social media marketing ROI. In this post, we show you how using 8 nifty tools.
Why I care: You can free up your time and maximize your results by partnering with the right providers and using the right tools. This article highlights some product and service recommendations for tracking your social media ROI.
Marketing Strategies
LinkedIn Changes How It Ranks Content
Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion.
Why I care: For the businesses in the B2B and Enterprise market changes to how LinkedIn ranks content are a pretty big deal. Those that make adjustments will get in front of the right decision-makers and those that don't will fall in the rankings and see a decline in organic leads.
How to create a three-tier blog strategy to increase revenue
Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates, and experts.
Why I care: By crafting your content to the three tiers of customers you can create different buyer journeys that create better results and clearer analytics to track for improvements.
Search Engine Optimization/SEO
8 White Hat SEO Techniques To Double Your Search Traffic
Outperform the competition by addressing Google's key factors in determining search results. Here are eight 'white hat' ways to do it.
Why I care: This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search.
The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results.
These algorithms take into consideration many factors, including the words in a query, relevance, page usability, source expertise, geo-location, and settings.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.