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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles covering different ways to market to your target audience through advertising and content marketing.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 6 Tips For Supercharging Google Display Network Performance
- How to Prepare an Advertising Plan [Free Template]
- How to Perfectly Manage a PPC Campaign [Template]
- TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize Opportunities
- Tips and Tools To Hire Blog Article Writers
- How to Define and Measure the ROI of Content Marketing
- Ready to turn website visits into money? Meet continuous conversion
- How to create a three-tier blog strategy to increase revenue
- How To Sell On Instagram: 11 Tips
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
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6 Tips For Supercharging Google Display Network Performance
The Google Display Network (GDN) continues to be the largest contextual ad network on the internet.
It’s also a cost-effective way to jump into the market for awareness and re-engagement. Chances are, your target audience can be found on the GDN.
Why I care: The targeting options are endless. From reaching a brand-new audience with awareness efforts to retargeting your existing customers, the Google Display Network is an effective place to find the results you seek.
How to Prepare an Advertising Plan [Free Template]
Discover the major points to include in your advertising plan so you can guarantee your next campaign's success.
Why I care: Having a checklist and best practices to refer to is what can make or break advertising efforts. When multi-tasking it can be the one box and filter that wasn't checked/set that can tank a whole campaign.
How to Perfectly Manage a PPC Campaign [Template]
As you create a PPC campaign, you'll need to understand what a successful campaign entails and identify common PPC management missteps to avoid.
Why I care: n the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales.
TikTok Launches New Marketing Education Initiative to Help Advertisers Maximize Opportunities
As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience.
Why I care: Creative Agency Partnerships (CAP) University, the program will take agency partners and freelance creatives through all aspects of effective TikTok creation.
Tips and Tools To Hire Blog Article Writers
Looking to hire blog article writers? Here’s what you need to know about how and where to find the best candidates.
Why I care: Content marketing is known for helping to generate leads for a brand. Learning the tips and tricks to identify the right team to hire is as important as the work that they'd perform.
How to Define and Measure the ROI of Content Marketing
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success.
Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the ultimate goal of content marketing? Converting browsers to buyers, that is.
Why I care: It can be stressed enough the importance of tracking what's working and not working with your marketing efforts. You need to know where to invest your time and budget.
Ready to turn website visits into money? Meet continuous conversion
As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or set up personalization rules. But before you know it, you’re bogged down by setting up tests, monitoring them daily to see if they’ve reached statistical significance, and declaring winners (if you can even call them that).
Why I care: This machine learning-powered website optimization solution personalizes the experience for each unique visitor in the moment.
How to create a three-tier blog strategy to increase revenue
Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates, and experts.
Why I care: Before the writing begins, you need a blogging strategy that targets different levels. A three-tier blogging strategy can help influence and persuade the basic levels of prospective customers within the sales funnel.
How To Sell On Instagram: 11 Tips
Social commerce is as much about brand trust as it is showcasing products smartly. Nail both with these 11 Instagram selling tips.
Why I care: nstagram is one of the biggest social platforms in the world, with over one billion users globally.
And your target audience isn’t just browsing the app – they’re also shopping.
This means you have a giant opportunity to get your products or services in front of people who need and want them – all with the creative opportunities a visual platform like Instagram provides.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.