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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles covering different ways to generate and track your leads.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Instagram Tests New 'Scheduled' Sticker for Stories to Remind Your Audience of Upcoming Events
- The B2B sales process is more effective now than pre-COVID
- How marketers can measure success
- 7 B2B reputation management mistakes and how to fix them
- How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
- The Ultimate Guide to Instagram for Business [+Data From 500 Marketers
- Shopify rolls out Linkpop for social commerce and other updates for marketers
- How To Get 3x Traffic and Google Rankings with Content Marketing
- Seasonal SEO Tips & Examples For Year-Round Search Improvements
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Instagram Tests New 'Scheduled' Sticker for Stories to Remind Your Audience of Upcoming Events
The sticker provides another way to re-promote and re-share your upcoming events. You can already promote upcoming events in Stories and in the main feed as part of the initial creation process, but there’s currently no way to easily re-share and re-promote the same once you’ve set the event.
Why I care:Setting up reminders for your events ensures that people are aware and that you get a return on your investment and efforts. The scheduled stickers for stories are a great way to schedule reminders that can help keep you top of mind and get the attendance up.
Brand Building Strategies
The B2B sales process is more effective now than pre-COVID
Three-quarters of B2B sellers say that they are more efficient than prior to COVID, according to a recent McKinsey & Company survey. A third said they were “much more” efficient; 41% said they were “somewhat more” efficient.
Why I care: The B2B buyer journey has shifted in ways that shorten the buyer's journey and allow for more educated prospects. The digital self-serve option has become a real thing for the brands that have enough clarity and messaging in place to provide the answers needed.
How marketers can measure success
Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work.
Business measures its life by quarterly returns, preferably higher than the same quarter a year ago. How can marketing align with that?
Why I care: There are far too many businesses spending on advertising and marketing efforts that are not tracking the right goals.
what you are measuring is not how often you repeat a static message. That might tell you how many eyeballs saw the message, but not how many people were converted from prospects to customers. If marketing is going to demonstrably contribute to the bottom line, it must show how its work connects clicks with dollars.
7 B2B reputation management mistakes and how to fix them
In this article, we go through the most common reputation management fails of B2B companies and explain how to fix them with a good strategy and social listening tools.
Why I care: There is a general misconception about the importance of reputation management. What it is and how much of a priority it should be when thinking through marketing, brand building and overall business management.
Helpful Tips
How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
Website traffic gives your business the opportunity to earn new customers. But exactly how many people should be landing on your site? Here's what the data shows.
Why I care: There are so many businesses chasing traffic based on the wrong industries, factors, and their place in the market. I'm sharing this article to help provide some perspective.
The Ultimate Guide to Instagram for Business [+Data From 500 Marketers]
Meet your audience on their favorite network with this guide to Instagram for business. Start with our essential tips as you tap into this great ecosystem.
Why I care: The trend of paying Influencers to promote your products/services has taken off as a strategy. Unfortunately, some are looking at it as a replacement for their own advertising efforts.
I'm sharing this article because it speaks to how you can complement the marketing mix efforts for your brand.
Products & Services
Shopify rolls out Linkpop for social commerce and other updates for marketers
Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify.
Why I care: With Linkpop, Shopify streamlines creators and the products they promote to bring followers closer to purchase.
Marketing Strategies
How To Get 3x Traffic and Google Rankings with Content Marketing
Ready to earn higher search rankings with content marketing? Here’s how to deliver the content your customers (and Google!) want to see.
Why I care: Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. That’s a huge difference!
Search Engine Optimization/SEO
Seasonal SEO Tips & Examples For Year-Round Search Improvements
Taking a proactive approach to SEO and seasonal trends can help you through fluctuations in search traffic. Here's what you need to know.
Why I care: Not all strategies work year-round. By implementing seasonal strategies that take the trends & times of year into consideration you can give results a timely boost.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.