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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles covering different ways to market to your target audience as well as ways to create a better user experience.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Twitter Shops: More space to shop
- How to Create a Marketing Plan for Your Small Business
- Lead Quantity vs Lead Quality: Achieving a Balance
- 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
- 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates
- Cloudflare Announces Free Web Application Firewall
- What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples
- WordPress Releases a New Performance Plugin
Thank you for subscribing and for your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Twitter Shops: More space to shop
With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter.
Why I care: At first glimpse, I would imagine people are going to say who's on Twitter shopping? My counter to that is cross channel marketing is a proven strategy that meets consumers where they're open to making a purchase.
Standing out on a platform that isn't saturated with ads and people selling products in the feed is a solid way to stand out and get people to slow their scroll. That's the whole point of social media marketing these days. Win the scroll battle and then rely on solid messaging from there.
Brand Building Strategies
How to Create a Marketing Plan for Your Small Business
Building a marketing plan for your small business is critical to reach your customers, hit your goals, and grow your company. Here’s how you can do it.
Why I care: Winging it can be hit or miss and wasteful of time and budgets. Going in with a plan that leaves room to make adjustments with leads to more sustainable results.
Lead Quantity vs Lead Quality: Achieving a Balance
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible.
The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that the more leads you have, the higher the
Why I care: Lead generation strategies dictate time and resources and the sales process for a brand. Achieving a balance of quality leads and volume allows a brand to nurture leads that still need time while moving those ready to take the next step through the process.
This strategy helps brands gain more insights into the buyer's journey as well as increase the ability to forecast sales.
Helpful Tips
9 Ecommerce Content Examples To Inspire Your Marketing Campaigns
Ecommerce content marketing is a great way to raise brand awareness, build trust, and make the sale. See who's doing it right.
Why I care: There is an alarming amount of eCommerce store owners that do not promote their store in productive ways. This article provides 9 examples that can inspire marketing campaigns and strategies to get more target leads and better results.
23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates
Here are 23 simple things you can do to improve your email open rates, clickthrough rates, and lead generation.
Why I care: Email marketing is still effective and garners great results provided you don't cut corners and try to game the system. This article shares 23 tips that can improve the open and clickthrough rates.
Products & Services
Cloudflare Announces Free Web Application Firewall
Cloudflare announced that they are offering a Web Application Firewall (WAF) free of charge to subscribers on the free plan. The WAF will provide access to the WAF user interface which comes with a ruleset that can be used to block known threats automatically.
Why I care: While I can sniff out a sales marketing agenda a mile away here. Access to the ability to block threats automatically using a known entity is important to make note of.
The upsell after gaining familiarity with the product aside this can make website maintenance more affordable. Something to keep an eye on for the DIYers and people selling care plans that promote firewall protection.
Marketing Strategies
What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples
Phygital is a consumer-focused mix of physical and digital marketing that aims to maximize the experience of buying and using the product!
Why I care: Phygital marketing is the strategy that opens the door for physical stores with online websites to promote their products in a form of retargeting that keeps them top of mind.
WordPress
WordPress Releases a New Performance Plugin
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback.
Why I care: As a website creator staying on top of meeting industry standards for your clients is the difference between a one-off project and a successful business. The release of the performance lab plugin is a great way to test out site speed.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.