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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles putting an overall focus on advertising, brand building, and lead generation strategies
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 5 Creative Ways To Use The Facebook Ad Library To Your Advantage
- Google Ads Has A New Way To Measure Offline Leads
- 7 Tips for Better LinkedIn Leads
- New Google Shopping experience scorecard
- 10 Creative Digital Marketing Ideas for Local Businesses
- 20 Proven Ways To Reduce Your Bounce Rate
- LinkedIn launches podcast network aimed at professional audiences
- How to catch the attention of your social media followers in less than 280 characters
- Reading Level: Is It A Google Ranking Factor?
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
5 Creative Ways To Use The Facebook Ad Library To Your Advantage
Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help out.
Why I care: We all serve as examples in life. The best we can hope for is to be the best kind of example for how to succeed at things that matter. Facebook is an untapped resource for a lot of SMBs looking for ideas and marketing strategies.
You don't have to recreate the wheel. Sometimes the path of least resistance is to look at what's working and customize it to your brand and your budget.
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google's introduction of enhanced conversions for leads. See how they work and the benefits of using them.
Why I care: As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before.
Brand Building Strategies
7 Tips for Better LinkedIn Leads
No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes to professional networking.
Why I care: B2B lead generation is a different beast. While there is some overlap in strategies. The goal isn't to reach the consumer. It's to get the attention of the decision-makers and show that you're worth taking the time to schedule a call to learn more from.
Here are 7 tips for driving better qualified leads through LInkedIn.
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Why I care: Providing a great user/shopper experience goes a long way with the customers. Here is a way to track the benefits within your marketing efforts the Google shopping experience scorecard. It lets you see how you're ranking and the experience you're providing.
Helpful Tips
10 Creative Digital Marketing Ideas for Local Businesses
Not sure what you can do with a small digital marketing budget? Here are 10 ideas to spread the word about your local business online.
Why I care: Larger brands look to win over people in larger purchase zones. Smaller businesses need to win the day in their local area to survive and thrive. Here is an article that shares 10 digital marketing strategies that can help you do that on a budget.
20 Proven Ways To Reduce Your Bounce Rate
Here are 20 ways to turn high bounce rates into opportunities for improvement that will power your site performance to the highest ranks.
Why I care: Ask any advertising & marketing expert and if they're being honest they'll let you know they can get them to your door but they can't get them to make the purchase. Once a prospect gets to your website the rest is up to you.
Here are 20 proven things to review and ensure you're taking into consideration when trying to qualify leads and convert prospects into conversions.
LinkedIn launches podcast network aimed at professional audiences
LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.
Why I care: This podcast network has the potential of being an end-run around traditional marketing efforts to reach the decision-makers. As they build out the network they'll be opportunities to be at the forefront and establish your brand with an untapped audience.
Marketing Strategies
How to catch the attention of your social media followers in less than 280 characters
There’s a subtle art to composing a compelling social media post, and if you don’t know what you’re doing, you run the risk of alienating your audience and being completely out of touch with what they’re looking for.
Why I care: If you’re not familiar with the term “TL:DR,” it stands for “too long, didn’t read.” You may be the marketer that people are scrolling past because you're not thinking your post through.
Your business social media posts need to be punchy, catchy, and attention-grabbing if they’re going to have any hope of paying off for you and your social media strategy. This article can help you address the issue.
Search Engine Optimization/SEO
Reading Level: Is It A Google Ranking Factor?
There are many theories about whether the reading level is a ranking factor. Is it essential in SEO content writing? See what the experts say.
Why I care: There are so many tools out there highlighting reading level in their content evaluation results. Gaining clarity on the importance of the reading level as a ranking factor becomes relevant for the extra time put in to get it just right.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.