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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles discussing different ways to connect with your target audience. Automation options that free up time and allow you to personalize your marketing strategy.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Microsoft Ads Launches Dynamic Descriptions For DSAs
- How to Run a LinkedIn Audit That Brings Your Brand to Life *8 Best Tips for Business Proposal Presentations
- Google's Pirate Update can cause 89% drop in search traffic for offending sites
- What Is B2B Marketing Automation Plus the Best Software
- Why an RFP Won’t Work When Finding a Content Marketing Agency
- Don't let innovation overcome email common sense
- Social Media Marketing Is Essential For Local Businesses. Here's Why.
- How to Create an SEO Strategy for 2022
- How Google Crawls Pages With Infinite Scrolling
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Microsoft Ads Launches Dynamic Descriptions For DSAs
Microsoft Ads rolls out Dynamic descriptions for Dynamic Search Ads. Advertisers can now choose to serve dynamic descriptions to users.
Why I care: Advertisers may be affected by the change and as the algorithms learn user behavior when ranking relevancy towards each user. They'll be big winners and some losers. Make sure you're on the right end of that spectrum.
Helpful Tips
8 Best Tips for Business Proposal Presentations
You've made it through the sales process, but are your presentations closing the deal? Learn how to create a deal-winning business proposal presentation.
Why I care: I'm sharing this article because it highlights 8 tips for business proposal presentations because it's the little things that make a difference. Make sure you're checking all the boxes on your proposal presentation best practices.
Google's Pirate Update can cause 89% drop in search traffic for offending sites
A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.
Why I care: There are those ner-do-wells who will copy content to cut corners and save time and original thought. Getting a look at the 89% drop in traffic on average can serve as a deterrent for those using this strategy. Helping the content originators maintain their authority on the content.
Products & Services
What Is B2B Marketing Automation Plus the Best Software
Learn about the power and importance of B2B marketing automation and how it can help your marketing team increase their productivity and effectiveness.
Why I care: While your website may be your best salesperson. It can't follow up with prospects that qualify themselves through their search habits.
Automating B2B marketing using software is an option. Setting off triggers that provide relevant information based on the criteria that you set for segmented audiences. This is a brand-building strategy that can make a difference in funnels and workflows.
Why an RFP Won’t Work When Finding a Content Marketing Agency
If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whether you are making the request (client) or receiving the request (agency), you may have very different views on what an RFP means and how effective it can be.
Why I care Simply put you have to ask the right questions to get to the answers you truly need. RFPs may not be the answer to identifying creative solutions. If you're going to use the method leave room for the creativity needed to get to the bottom of issues that may not be black and white. Leave room to operate in the grey.
Marketing Strategies
Don't let innovation overcome email common sense
As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that.
However, rarely do the writers advise their readers to think about their primary challenges, develop strategies to solve them, and then – and only then! – think about the tactics (labeled as trends) they will use to carry out those strategies.
Why I care: This article speaks to how to cut through the noise and trends to get to the solutions that may be the best fit for your business.
Social Media Marketing Is Essential For Local Businesses. Here's Why.
Why should you invest time and money in social media marketing for your local business? You could be missing out on a sizable audience if you don't.
Why I care: SMBs and brands with smaller budgets are in need of ways to build their brand on a budget. This article sheds some light on the benefits of using social media for local business-building strategies.
Search Engine Optimization/SEO
How to Create an SEO Strategy for 2022
SEO is an ever-evolving landscape. In this post, learn about how to create an SEO strategy to help you make sure your content marketing is successful this year.
Why I care: This article takes a look at the SEO process, content strategy, and monthly plan to consider when putting together an SEO strategy for yourself or clients.
How Google Crawls Pages With Infinite Scrolling
Can Google crawl webpages that utilize infinite scrolling? The short answer is: Yes, Googlebot can crawl and index webpages that utilize infinite scrolling.
Why I care: If you're currently using or considering using infinite scrolling webpages this article can help you with identifying if it will help or hurt your SEO efforts.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.