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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles putting an overall focus on advertising, accessibility, and brand building strategies
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Understanding the Google Ads Auction & Why Ad Rank Is Important
- 10 Simple Tricks to Accelerate Your Sales Pipeline
- The B2B customer journey is set on a digital track
- How to Get More Customer Reviews, Testimonials, and Social Proof
- W3C Validator: What It Is & Why It Matters For SEO
- 9 Call to Action Best Practices to Improve Your Marketing Strategy
- How To Do A Complete Local SEO Audit: 10-Point Checklist
- How you can embrace paid search automation to maximize outcomes
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Understanding the Google Ads Auction & Why Ad Rank Is Important
When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term, and is an integral part of the SERP landscape.
Why I care: When running paid advertising campaigns any additional insights and edge that you can get that helps with the ROI is worth investigating.
Brand Building Strategies
10 Simple Tricks to Accelerate Your Sales Pipeline
The sales cycle varies greatly depending on the product and industry. Here are some effective tips to push customers through your sales pipeline!
Why I care: The buyer's journey and decision-making process can be a lengthy one. You're at the mercy of the target audience. Here are some ways that you can help move things along on your end.
The B2B customer journey is set on a digital track
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships, and customer experience. Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer.
Why I care: Digitalized B2B is opening the door to get further and further through the sales process without the need for support from sales. The B2B buyers are gathering the necessary information online and making their own buyer decisions.
How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]
In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective, and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible.
In return, a loyal following can churn out positive reviews and testimonials as a form of social proof that can attract more buyers.
Why I care: Social proof is the salesperson that works for you 24/7 365. Validating prospects by having them self-select based on the testimonials and reviews that resonate most with them.
Helpful Tips
W3C Validator: What It Is & Why It Matters For SEO
The W3C validator ensures cross-platform compatibility and accessibility through correct coding best practices. Making sure that your page validates is one of the most important things one can do to achieve cross-browser and cross-platform compatibility and provide an accessible online experience to all.
Why I care: Accessibility has gone from a consideration to a must-have for websites. I'm sharing this article because it provides an overview of how W3C works and supports not just accessibility but SEO
9 Call to Action Best Practices to Improve Your Marketing Strategy
Are you looking for ways to convince more people to do business with you? Want your website and email calls to action to lead more people down your conversion path? Maximize response to your campaigns with these CTA tips.
Why I care: Knowing how and when to use call-to-action prompts is somewhat of a lost art. Using them correctly can get a prospect from considering you as an option to setting up a call. Here are 9 best practices to help that become your reality.
Search Engine Optimization/SEO
How To Do A Complete Local SEO Audit: 10-Point Checklist
Are you missing out on valuable opportunities to rank, get found, and convert local customers? This 10-point local SEO audit can help.
Why I care: If there's any market that you should be in line to win. It's locally. I'm sharing this 10-point checklist so that you can ensure there's nothing that you're missing that could in the way of you winning the day locally
How you can embrace paid search automation to maximize outcomes
“Automation” it’s a word of constant focus for search marketers these days – and rightfully so. There are more components to search than ever before, and automation is a critical tool that enables us to optimize campaigns at scale and frees us to focus on what can’t be automated.
Why I care: Knowing what automation solutions you can trust when it comes to paid search and ads, in general, helps free up time, resources and money. This article speaks to the concerns and the benefits.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.