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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week You'll find articles putting an overall focus on connecting with your audience. Engaging with them at various stages of the buyer's journey. How to put yourself in the best light.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 10 Top Advertising Campaigns & Why They Work
- How to Run a LinkedIn Audit That Brings Your Brand to Life
- The Beginner's Guide to Share of Voice
- 20 Ways to Effectively Increase Your Conversion Rate
- What's In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
- Content Marketing Guidelines: Why and How to Create Them
- 16 proven social media promotion ideas for every type of business in 2022
- 7 Content Marketing Metrics to Consider for Continued Success
- Permalinks: What They Are & How to Structure Them for Max SEO Value
- Optimizing Core Web Vitals: Why real-user monitoring is key
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
10 Top Advertising Campaigns & Why They Work
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing.
Looking for inspiration for your next advertising campaign? Discover how and why these top campaigns worked and what makes an ad effective.
Why I care: Stale and ineffective advertising campaigns can do more harm than good. It's always worth re-evaluating techniques and strategies to make sure you're getting the most for your investment.
Brand Building Strategies
How to Run a LinkedIn Audit That Brings Your Brand to Life
LinkedIn may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation, and more.
Why I care: B2B marketers have to stay on top of where they can find the audience that they need to help bring in business. LinkedIn is a resource that is helping many brands thrive. Running an audit to make sure you're putting your best foot forward just makes sense. LinkedIn is more than a place to post jobs. Follow these five steps to conduct a LinkedIn audit that makes your brand stand out.
The Beginner's Guide to Share of Voice
Keeping track of your metrics is only half the battle of reporting. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
Why I care: The goal at the end of the day is to not just compete but to win a share of the market that you can forecast sales on.
As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice.
20 Ways to Effectively Increase Your Conversion Rate
Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Why I care: The whole point to marketing & advertising is to get people to your offering where they can convert. Here are 20 ways that you can effectively increase your conversion rate and your ROI.
Products & Services
What's In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content.
And in order to meet these needs and demands of your target audience, you need the right tools to properly plan, write, optimize, and promote your best work.
Why I care: You know that you need to promote your brand but tools are the best fit for your goals. One of the biggest challenges business owners make is not knowing if there's an easier way to automate and address their marketing efforts.
I'm sharing this article because it sheds some light on the tools that you can use to help you with your marketing efforts.
Marketing Strategies
Content Marketing Guidelines: Why and How to Create Them
Every brand needs content creation and marketing guidelines to get their message across in the way they intend. Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.
Why I care: Creating content marketing guidelines is necessary for consistency's sake. Target audiences gravitate towards brands that they know provide the answers they need. Content marketing is a way of starting a conversation in the buyer's journey. The guidelines help ensure that you have structure around those conversations.
16 proven social media promotion ideas for every type of business in 2022
As technology advances and eventually brings us into the digital age, businesses will need to adapt. Gone are the days of snail mail, telemarketing, business cards, and brochures. All that’s left is social media marketing in today’s world.
Why I care: Social media marketing is a necessity in creating brand awareness and recognition. A staple in any business trying to reach target audiences online. Having a strategy around that marketing is where some succeed and others miss the mark.
7 Content Marketing Metrics to Consider for Continued Success
Content marketing is the most efficient way to get new customers interested in your business. Check out these metrics to gauge the effectiveness of your content strategy.
Why I care: Content marketing is the cost-efficient way of getting website traffic and brand awareness. it allows you to start conversations at different phases of the customer journey. Which is crucial to becoming a trusted resource.
Search Engine Optimization/SEO
Permalinks: What They Are & How to Structure Them for Max SEO Value
Do your blog posts end in random numbers and letters? Learn how to optimize your permalink structure and improve your SEO ranking in the process.
Why I care: Customizing the links that you share is that extra step that gets overlooked. Far too often people focus on the article but not the links they share and want others to share. I'm sharing this article because it covers how to structure permalinks to help add SEO value.
Optimizing Core Web Vitals: Why real-user monitoring is key
Core Web Vitals (CWVs) have already impacted search rankings for mobile, and with the desktop rollout now underway, they’re set to gain even greater importance for publishers.
Due to complete by late March, we’ll see the familiar trio of CWV pillars incorporated as active measures for determining desktop search success – namely, first input delay (FID), largest contentful paint (LCP), and cumulative layout shift (CLS)
Why I care: publishers that boost their search status able to drive higher visibility, traffic and revenue, as well as improved user experience.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.