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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week You'll find articles putting an overall focus on connecting with your audience. Engaging with them at various stages of the buyer's journey. How to put yourself in the best light.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How marketers can best optimize their Google Shopping ads
- How customer reviews can improve your SEO efforts
- How to personalize your brand on LinkedIn
- Let consumers tell you how they want to be contacted
- 6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
- Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams
- How POS Systems Can Enhance Your Small Business’s Marketing
- Social media dos and don'ts for small businesses
- B2B Content Marketing: How to Define & Track 7 Key Goals
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
How marketers can best optimize their Google Shopping ads
The digital commerce space is growing at a rapid pace and marketers across all industries are looking for the most effective ways to enhance their shopping campaigns. Many naturally turn to Google Shopping, one of the largest online shopping platforms available to searchers.
However, moving your shopping campaigns to Google isn’t enough to be successful; marketers need to ensure their shopping feeds are optimized for search.
Why I care: Far too many jump to paid advertising thinking it will get them automatic results. The reality is that results start with getting the campaign setup right from the beginning. If your campaign setup is flawed your results will be as well.
Brand Building Strategies
How customer reviews can improve your SEO efforts
Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively.
Why I care: Organic traffic is more than just a budget-saving method for finding prospects. That traffic will help you learn more about your target audience. Tracking their steps while at your website highlights areas of strength and weakness.
Reviews as an off-site SEO tool let's search engines know that people are speaking well of you throughout the internet. Giving them more reason to view you as a credible source of information.
How to personalize your brand on LinkedIn
Brands can benefit from influencers on social platforms; they can help personalize their public faces. LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. But, with so many brands vying for audience attention, it can be difficult to remain competitive.
Why I care: LinkedIn is a go-to resource for building B2B brand awareness. Personalization is what will help you stand out and differentiate yourself from other brands. Implement the strategies that will help you reach your audience and gain trust.
Let consumers tell you how they want to be contacted
Consumers don’t like being reminded to buy something. But they will tolerate it if they have some say in how they are notified.
Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Brands can set up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about.
Why I care: By taking consumer preference into consideration. You can increase your engagement and learnings. As much as the goal is to convert sales. Getting to know your target audience long-term is of equal if not more significant value than a one-time purchase. This strategy builds trust when maintained and brand loyalty
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the till.
Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites.
Why I care: There are plenty of strategies out there for how to analyze & optimize based on traffic. The issue is it is typically based on high-traffic websites. It can be difficult to learn what you need to without enough people to gather insights.
Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams
Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app. The option will display all of your scheduled IG Live streams on your profile in the app.
Why I care: Increase attendance and engagement on your live streams by promoting them in advance. You can add posts that steer people to your profile. Where they can gather more details and add them to their calendar.
The more engagement and attendance the more Instagram takes notice of your account and looks for ways to promote your efforts.
How POS Systems Can Enhance Your Small Business’s Marketing
Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.
Why I care: Point of sale systems and tracking are important for shaping and molding the user experience. Which can lead to retention and brand loyalty. Keys to not just getting a sale but repeat business and referrals.
Social media dos and don'ts for small businesses
Social media is here to stay, adding it to your marketing strategy can help you in connecting with potential customers. When used properly, social media has the power to give your business a competitive edge and significantly increase your sales.
Why I care: You'll hear over and over that you have to post to social media to build brand awareness and recognition. What you don't hear discussed enough are the mistakes to avoid when creating these social media campaigns. This article helps to address the dos and don'ts of social media marketing.
B2B Content Marketing: How to Define & Track 7 Key Goals
Define and measure 7 essential content marketing goals so your content can convert B2B consumers.
Why I care: B2B requires a different mindset and approach to marketing than B2C. The target audience has different goals and points of contact. By acknowledging these differences and adjusting strategies you can more than conversions. You can gather insights that lead to consistency and sustainability.
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.