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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
You'll find articles to help with paid advertising strategies, content strategies to consider. In addition, a checklist to make sure you're on point and not forgetting any key elements.
More of a light reading week for those that are putting in the work to stay on top of the year's goals and new projects. All sourced to help you stay focused on what will be the next right move for your business.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to Use Custom Affinity Audiences: From Creation to Stellar ROI
- How Much Can You Trust Recommendations In Google Ads?
- 10 Big Ways Infographics Benefit Your Content Strategy
- The Only Shopify SEO Checklist You Need To Rank Your Site
- A must-have web accessibility checklist for digital marketers
- The not-so-SEO checklist for 2022
- Influencer Marketing for SEO and Authority
- 5 Content Marketing Lessons from the Fastest Growing SaaS Companies
- Top 25 blogging SEO tips for 2022 - Search Engine Watch
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
How to Use Custom Affinity Audiences: From Creation to Stellar ROI
Reaching the right customers with your Google Ads campaigns is critical to increasing conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
Why I care: Affinity audiences are used by the Google Display Network to deliver your ads to relevant locations online. Given that Google’s network reaches more than 90 percent of Internet users worldwide, it’s well worth the time and effort to understand and apply these audiences at scale.
How Much Can You Trust Recommendations In Google Ads?
You can barely go a minute in Google Ads without seeing recommendations put in front of you.
Learn what to do for different types of recommendations in Google Ads and whether you should dismiss or accept them.
Why I care: Advertising is the go-to for a lot of business owners who want to generate traffic. Be it to their website or business in general in hopes of converting prospects into sales. Paid ads serve as a qualifier.
When running Google Ads early on before you have your own analytics to follow. How much can you honestly rely on the recommendations? I'm sharing this article because it provides some insight into the question. Thoughts worth taking into consideration.
Brand Building Strategies
10 Big Ways Infographics Benefit Your Content Strategy
Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.
Why I care: Infographics are a great way of conveying insights, messaging, and authority in a visual format. It allows you to cover a lot of ground within a limited space. Give audiences a snapshot of who you are and what you're about.
Helpful Tips
The Only Shopify SEO Checklist You Need To Rank Your Site
When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO.
Follow this Shopify SEO Checklist to rank higher in organic search, bringing more potential customers to browse your online store.
Why I care: The ever-increasing number of entrepreneurs who launch their business on Shopify continues to boom. I'm sharing this article because it shares a checklist worth reviewing to help boost site ranking.
A must-have web accessibility checklist for digital marketers
Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility. And this neglect leads to their business being closed off for a large majority of potential customers.
Why I care: Accessibility is more than a hot topic or buzzword. It's inclusion for a target audience that you may be overlooking as prospects. I'm sharing this checklist for digital marketers to review. You may not only find an untapped audience but you can help yourself avoid potential issues by excluding them.
The not-so-SEO checklist for 2022
New information on our hands since last year, it’s possible that some misconceptions have sprung up around what is good and bad for SEO in 2022. the not-so-SEO checklist for your 2022. Here are three of the things you shouldn’t do.
Why I care: SEO can feel overwhelming. Especially knowing it can take time to see the results of the strategies that you implement. As important as finding the right strategies to implement are. Equally as important should be what not to do. Avoid focusing on things that won't move the needle and only serve to distract you.
Marketing Strategies
Influencer Marketing for SEO and Authority
Check out this episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.
Why I care: Continuing the conversation on Influencer marketing and the benefits that can be gained from the partnerships. I'm sharing this article because it speaks about how it can help when paired with your content marketing strategy. Building up SEO & authority.
5 Content Marketing Lessons from the Fastest Growing SaaS Companies - Marketing Insider Group
The debate is over: SaaS companies need content marketing. Explore 5 actionable content marketing lessons for SaaS from brands already doing it right.
Why I care: SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.
Businesses can learn a lot about how to engage with audiences from Saas companies marketing strategies. They're putting a focus on value and staying top-of-mind throughout the customer journey.
Search Engine Optimization/SEO
Top 25 blogging SEO tips for 2022 - Search Engine Watch
Here are the top 25 blogging SEO tips to help all blog posts compete for a first-page Google ranking.
Why I care Content is a driving force towards letting your target audience know who you are and what you're about. Included in that target audience will be search engines. Evaluating your content and process. Those that get it right get higher rankings and more traffic to their website to qualify for conversions.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.