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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week you'll find articles that help you think through how to reach and interact with your target audience. An added bonus of how to generate revenue based on who you know instead of what you know.
You'll also see the return of one of my favorite sections. Questions Business Owners Are Asking. I was asked a great question that I felt like it was worth sharing.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 9 Tips To Help Your B2B Google Ads Campaigns Shine
- How to Use Instagram Insights (in 9 Easy Steps)
- Marketers: What should you focus on in 2022?
- How to Prioritize Your Best B2B Leads
- Can You Use Content to Influence Consumer Behavior?
- Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
- 47 of the Best Affiliate Programs That Pay the Highest Commission
- How To Stop & Fix An SEO Spambot Site Attack
- 4 Strategies To Find Instagram Influencers Best Suited For Your Business
- Short-Form vs. Long-Form Content: Which Is Better for SEO?
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
How do I market to a specific audience & not compromise my standards?
This week I'm answering the question of a veterinary clinic. The clinic would like to increase revenue during slow quarters by increasing its marketing efforts. Only they want to make sure they're not attracting the wrong kind of prospects.
9 Tips To Help Your B2B Google Ads Campaigns Shine
Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results.
Why I care: SEO can be a slow burn and it takes some time to see if you're using the right strategy. When your audience is B2B. You may not have the time to wait.
I'm sharing this article because it shares tips to help boost the results of B2B Good Ad campaigns. While I believe and preach patience. Paid ads can be a faster route to results and analytics that you can build your strategy around.
How to Use Instagram Insights (in 9 Easy Steps)
Instagram is becoming one of the highest-value marketing tools. Here are the insights you need to know to measure your performance.
Why I care: There is an alarming amount of side hustle businesses using Instagram in the hopes of driving sales and brand awareness. Some work with lower-tier influencers with a large following but not a lot of structure. Others use it for the social commerce aspect. DM me your order.
Here is an article sharing how to make the most of Instagram insights to help your business get a return on your investment of time and money.
Brand Building Strategies
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022. Whether you just stepped into a new position or you’re solidifying your budget and marketing plan for 2022, the best place to start is to identify the biggest gap in your program. This will help you set concrete goals to address it.
Why I care: Brand Assessments are the practice of looking at what's already. What's working and what's not. But where do you start? What audits can you do yourself to help you identify areas you can improve. Things you've gotten right that just need more time.
I'm sharing this quick read because it points to some things that you can look at and evaluate. Looking past the what to the how...
How to Prioritize Your Best B2B Leads
I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Only 12% of B2B marketers are actually satisfied with their lead conversion initiatives.
As B2B marketers, you need to assess which of your prospects have the attributes and behaviors that make them high-quality leads. You must also qualify leads based on their potential lifetime value (LTV) or the predicted net profit that a customer will contribute to doing business with your company.
Why I care: The more conversations that I have with website designers, agencies, and SEO experts. Businesses in general. The more I see the need for prioritizing leads based on a system.
All leads aren't equal. Not all leads turn into projects that you want to take on. The sooner you find that out in the process. The more time you free up and focus you can put towards the projects that you want.
Can You Use Content to Influence Consumer Behavior?
Content must influence consumer behavior in order to drive ROI. Explore the connection between content and behavior and how you can create content that converts.
Why I care: When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads, conversions, sales, and ultimately even brand advocates.
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
What does psychology say about eCommerce using opt-in & opt-out strategies? The answer could boost your conversions & your avg basket price.
Why I care: I am a big advocate of taking the time to understand your specific target audience. This article speaks to looking beyond industry trends to how your audience may view you using opt-in & opt-outs.
It is a learning opportunity. One that can provide more insight by getting the audience to share their thoughts. Going beyond the upsell to gaining a better understanding of what to offer.
47 of the Best Affiliate Programs That Pay the Highest Commission
Learn about the affiliate programs with the highest earning potential to ensure you're able to make money off the content you provide.
Why I care: Regardless of what kind of money you may be generating with your business. Additional revenue streams that you don't have to bust your hump to benefit from are a plus.
I'm sharing this article because it provides a way to generate revenue simply by listening to people's needs and passing along a recommendation. It can also ingratiate you to audiences that will remember who put them on. You may not be the best fit at that moment but you'll stay on their radar by being a valued resource.
How To Stop & Fix An SEO Spambot Site Attack
Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumvent common security measures.
If you've been a victim of a spambot attack, follow these steps to help secure your site and restore your rankings.
Why I care: As an SMB you wear a lot of hats and have enough things to worry about. Keeping track of SEO spambot attacks shouldn't be added to the list. When operating with a budget. You may not have anyone monitoring for attacks. That puts the responsibility on you.
I'm sharing this article to help you identify and avoid the head-scratching moments of trying to figure out what's going on with your traffic and how to stop & fix things if attacked.
4 Strategies To Find Instagram Influencers Best Suited For Your Business
Not sure where to find the best Instagram influencers for your brand? Use these proven tips to find the perfect match. Without the right influencers, you won’t get your desired results on any platform or social network.
Why I care: Influencer marketing went from being an option to a necessity for some brands looking to build brand awareness. New businesses need time to build up a reputation for delivering consistent results. It's hard to compete against history and brand loyalty.
Influencer marketing is a way of competing against more established brands by getting a ringing endorsement. I'm sharing this article because it speaks to different ways to find an Influencer that is the best fit for your business.
Short-Form vs. Long-Form Content: Which Is Better for SEO?
Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. In this guide, you’ll learn a simple way to figure out how much to write on a topic-by-topic basis.
Why I care: Content marketing can be handled in-house and outsourced. But the one thing that will always fall on you will be thinking through the content. It is your responsibility to know what's going to resonate with your target audience.
The better you understand short-form vs. long-form and how to evaluate which is best in situations and your business. The better the chances of you either creating content that works or knowing you're getting quality content that will deliver results.
Do You Have Any Questions Or Need Help?
You're not in it alone. If you have follow-up questions or feel like you need help.
Don't let the questions or concerns go unaddressed. Book a free consultation. We can talk through your questions and help you find a solution.