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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
I'm putting more of a focus on strategies that can take a little longer to bear fruit. By implementing them now. You give your business a chance to test and refine them.
Identify & implement more cost-effectively and bring in qualified prospects as traffic. Decreasing the level of work that you have to get conversions.
Brand Building strategies take time but the results are undeniable. The investment this week is in time & effort. A bit of sweat equity goes a long way...
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- TikTok Ads For Business - Secrets To Go Viral!
- How to leverage intent and engagement in the buying cycle
- Customer Retention – The Lost Art (And Science) Of Marketing
- How To Create A Winning Local SEO Content Strategy
- 22 Smart Google SEO Tips for 2022
- The Anatomy of Content Marketing: 12 Types of Content to Add to Your Arsenal [Infographic]
- The Ultimate Guide to B2B Marketing in 2022 [+ New Data]
- SEO Strategy: A Full Year Blueprint (+Template) [Ebook]
- Build A Solid Foundation For SEO With Web Accessibility Requirements
- How to Improve Organic Clickthrough for Your Content
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
TikTok Ads For Business - Secrets To Go Viral!
Here's the thing about paid advertising. You have to know where to find your audience for it to be worth the investment.
TikTok has been growing exponentially in popularity. Where it started out being viewed as just for kids. The target audience is expanding. It's going beyond kids showing their parents the latest dance moves. TikTok is now being shown in gyms and restaurants. Places that can reach audiences that purchase. Building on its out-of-home performance.
Here are some tips on how to go viral on TikTok and build your brand with ads for your business.
Brand Building Strategies
How to leverage intent and engagement in the buying cycle
Marketers can collect buyer intent data from each place they interact with customers. It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Unfortunately, many marketers fail to act on this wealth of data and integrate it into their campaigns.
Why I care: The businesses that monitor intent data and apply it to their marketing strategy. Can 10X their return on effort. Strengthening their messaging and gaining a stronger understanding of when and where to engage with prospects in the buying cycle.
Customer Retention – The Lost Art (And Science) Of Marketing
The key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and all the data available to the modern marketer to make the right decisions that drive business results.
Why I care: One of the things that I find a lot of small to mid-size businesses focus on is lead generation. It is so much easier to get an existing customer to purchase again. Not to mention more cost-effective.
You're not starting from scratch in the customer journey. More than not the biggest obstacle faced is the quality of the product and or service. I'm sharing this article because it speaks to the goal of not just winning customers but how to keep them.
Helpful Tips
How To Create A Winning Local SEO Content Strategy
Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.
And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.
Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.
Why I care: Personalization has gone from a strategy to a necessity in marketing a business to a target audience. By localizing content it allows you to build up your audience close to home and work your way out to the surrounding areas.
This isn't to say that all of your content should be local. But a mixture can help gain authority in your surrounding area. This is a win for organic searches and identifying prospects.
22 Smart Google SEO Tips for 2022
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year ahead!
Why I care: No two businesses are exactly alike. Which makes gathering tips to help your business more hit or miss. You have to find the right information for your business. I'm sharing this article because it provides 22 smart tips. Increasing the chances of you finding something that can be customized and implemented by your business.
Marketing Strategies
The Anatomy of Content Marketing: 12 Types of Content to Add to Your Arsenal [Infographic]
Looking to up your content game in 2022? Some key tips and notes are in this infographic.
Why I care: A quick read on the anatomy of content marketing. You can gather insights and assess whether or not you're missing anything in your approach.
The Ultimate Guide to B2B Marketing in 2022 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience.
Why I care: B2B Marketing requires a different marketing approach than B2C. Yet the majority of the content that is shared is focused on consumers. I'm sharing this article because it sheds some light on B2B marketing and how to approach it in 2022.
Search Engine Optimization/SEO
SEO Strategy: A Full Year Blueprint (+Template) [Ebook]
SEO is more competitive than ever. How do you get ahead of the competition?
What do you do first if you want to dominate the SERPs and get the most ranking power out of every minute?
You need a unique SEO strategy that will earn you top rankings without distracting you with unnecessary tasks or shiny new techniques that don’t pay off.
Why I care: Based on feedback and clicks. SEO is a point of emphasis for a lot of subscribers. I'm sharing this article because it shares a free full-year blueprint that can be reviewed and implemented into your SEO strategy.
Build A Solid Foundation For SEO With Web Accessibility Requirements
Adding web accessibility to SEO practices helps build a solid website foundation for search engine marketing.
SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new layer of human experience design flings open creative marketing opportunities waiting for discovery.
Why I care: I'm sharing this article for website owners to review. This SEO strategy can not only open you up to new audiences. It can keep you out of the courtroom and from paying settlement fees.
How to Improve Organic Clickthrough for Your Content
SERPs are becoming more diverse and interactive, making any CTR study out there much less reliable, because no two sets of search results are ever the same. So, how much control do content creators have over how their work is represented in search? As it turns out, quite a bit!
Why I care: There are so many aspects of engagement that are out of our control. I want to share some insights on the things that we can control. Content and the ability to improve organic clickthrough rates on it.
Consultation
Do You Have Any Questions Or Need Help?
If you have follow-up questions on the articles and need clarity. Feel free to click reply or book a free consultation.
Don't let the questions or concerns go unaddressed. The goal of this newsletter is to help you build up your business into a competitor in your market.