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Introduction
This Week In The Entrepreneurs Newsletter
This week you'll find articles that help you think through your advertising, brand building, and marketing strategies. Heading into this year there are goals and strides that businesses are looking to make. One of the ways to increase your success is to go in with a plan.
Looking at the landscape evolve. Due to social media platforms competing for users. Consumers getting smarter and just the nature of the beast. It is important to keep an eye on not just the trends but identify which are the ones that you can use with your business.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- TikTok Content is Coming to More Screens via New Deal with Atmosphere
- How Digital Video Advertising Will Dominate The Next Decade
- PPC Audience Strategy: Targeting vs. Observation
- Instagram To Show More Content From People You Don't Follow
- Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions
- 12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
- The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
- Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
- Google launches ‘Shops’ section in mobile search results
- 2022 Local SEO Success: The Year of Everywhere
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
TikTok Content is Coming to More Screens via New Deal with Atmosphere
In yet another sign of TikTok’s ever-increasing presence and popularity, the platform has announced a new deal with video content provider Atmosphere which will see curated TikTok content appear on TVs in restaurants, bars, gyms, and more, providing new exposure potential for TikTok creators.
Why I care: The TikTok takeover continues. The ability to now air in restaurants, bars, gyms, and more is a sign of them hitting their peak. While I tend to see this becoming an Icarus move in the long run. Brand awareness opportunities will be plentiful.
Whether your B2C or B2B this officially makes TikTok something to look into setting aside a budget for in your planning. It doesn't matter if you're partnering with an Influencer or creating content on your own. The ability to get in front of audiences that you may not otherwise reach will be there.
How Digital Video Advertising Will Dominate The Next Decade
Video advertising is dominating the digital landscape. Learn how you can keep up with the changing trends by embracing video ads.
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021.
If you’re not using this format to engage customers, your competitors almost certainly are.
Why I care: Video taking point as a priority in marketing strategies is not new information. Learning how to integrate it into your business in an effective way is a whole different conversation.
The goal is to gain a better understanding of the different ways you can use video ads and the types. This is where businesses with smaller budgets and camera-shy people will find ways to get in the game without jumping with both feet.
PPC Audience Strategy: Targeting vs. Observation
There are two key components to setting any audience strategy in PPC: Targeting and Observation These key differences between Targeting and Observation audience settings in Google Ads and Microsoft Ads can make or break your campaign.
Why I care: If you're not setting your PPC Audience Strategy correctly. You're talking to the wrong audience. Hoping for the best. Understanding the differences between Targeting and Observation. Is going to define your ROI.
The targeting-only setting is more of a niche tactic and should be used by marketing strategists with a firm grasp of their audience. Whereas observation is more flexible. Think of this as more of the information gathering for more incite. As a marketing strategist for top-tier brands, I know that those with the budget will run both. Those with a limited budget have a choice to make. One that requires being honest with yourself where you're at and what you know.
Brand Building Strategies
Instagram To Show More Content From People You Don't Follow
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow.
To counterbalance the additional content you didn’t opt-in to seeing, Instagram is bringing back the chronological feed which only contains content from followed accounts
The other feed Instagram is introducing is similar to Twitter’s lists, in that it allows you to curate the accounts you want to see content from.
Why I care: The competition for gaining viewers' attention is about to heat up. The addition of chronological feeds will stay competitive for accounts people follow and already know.
The game-changer is where Instagram is opening things back up for introducing your brand to audiences and winning them over to your side. Your strategy and approach will be more important than ever. If you sell products. Instagram is a strong platform to share a visual.
Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions
Twitter's testing out a new way to reply to tweets, which aligns with evolving engagement behaviors. Taking the next steps with its full-screen, video reply option, with the launch of a live test on iOS that will enable users to choose ‘Quote Tweet with the reaction’ to create and customize a unique Tweet take.
Why I care: As this wave of updates competing for users continues to escalate. The winner in this is the brands. By adding to the ability to add a fullscreen image or video reply. They're stepping up the ability for brand champions to drive traffic and build brand awareness.
Instead of it being about the brand it's showing you the customer which resonates a lot better with potential prospects. They're not looking at the brand they're looking at the quote retweet and relating with the customer.
Helpful Tips
12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]
Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? Here are some tips and pointers to help in your 2022 strategic planning.
Why I care: Digital marketing is more than posting to social media and running paid ad campaigns. Whether your a new business trying to up your game so that you can compete. Or you're an existing brand trying to hold on to your forecasted sales and improve on those numbers.
Understanding the digital landscape is where you'll be able to make more gains in building and becoming more competitive with your brand. It is important to identify what works for you and why. So that you can make adjustments to your marketing strategies. Get the ROI that helps you hit and exceed your goals.
Marketing Strategies
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
Learn from experts about content marketing's evolution — how it's progressed over the past decade and how it will shift over the next one.
Why I care: I'm a firm believer in being agile in your marketing approach. Your content marketing strategy will adjust according to its audience. So if you're not evolving with your audience and performing some sort of social listening. You'll be reactive trying to catch up instead of proactive and ahead of the curve.
I'm sharing this article because if you understand the evolution of content marketing. You can find your place in it a lot easier than just mimicking what you see your competitors doing.
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.
Why I care: Social commerce is something social platforms are hoping takes off and allows them to get more involved in the customer buying process. The reality is these are user-generated platforms. They need brands to participate to see the growth that's being forecasted.
While consumers love convenience. They're more aware than ever that social media platforms are gathering their spending and shopping habits and monetizing them. The social commerce number may increase but the number of users participating may decrease overall.
Search Engine Optimization/SEO
Google launches ‘Shops’ section in mobile search results
Google has launched a “Shops” section in the mobile search results. The Shops section shows three retailers (but can be expanded to show up to ten) based on their organic search rankings and is available on mobile devices for select shopping-related queries in the U.S.
Why I care: There are several things that take away from this launch. 1. Google is taking notice of the improvements and upgrades Bing is making Trying to position itself as the shopping option for searchers. 2. SEO will be even more important to take advantage of this option. 3. Content marketing is going to help drive the ability to place and compete in getting these placements and eyes on your offerings. 4. This is Google continuing to make moves to win over small businesses and level out the competitive landscape.
2022 Local SEO Success: The Year of Everywhere
Let’s set you up for success with seven local SEO precepts for the year ahead, some expert commentary, and many signs of good things to come!
Why I care: I'm sharing this article because the thought process for maximizing your local influence is a necessity for brick and mortar shops. It's not just about getting eyes on your efforts but resonating with them.
This is a time to gain an edge and brand loyalty by servicing the people in your area in a way that they'll remember. A relationship-building time that brings back why people love local small businesses. Where these businesses took the biggest hit. Those that survived are in a position to thrive...
Consultation
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