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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
First and foremost Happy New Year! I want to get that in before it gets to the point where it is truly annoying.
I'm not one for resolutions. If you wanted to do it. Chances are you would have already been working on it before the calendar flipped over to 2022.
Instead, the focus is on how to create habits that you can accomplish and maintain. Things that will make your life easier and free up time for you to work on more things on your to-do/resolution lists.
This week in the newsletter you'll articles selected to help get you off to a strong start. I put a focus on lead generation strategies and ways to monitor your efforts.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What Are Responsive Search Ads and Why Should You Use Them?
- 12 Content Distribution Strategies to Make Your Web Traffic Soar
- 25 Best About Us & About Me Page Examples + 5 Templates
- How to Identify Your Core Marketing Message
- 278 Social Media Holidays for Your 2022 Content Calendar [+Template]
- Google Maps adds dock to the bottom
- Proving Campaign Success with Marketing Metrics
- The A to Z Guide to Doing a Content Audit
- Social commerce to drive influencer marketing evolution in 2022
- Keyword Prominence As A Google Ranking Factor
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
Learn how to create a Google Ads Pacing dashboard with essential information all in one place and get a free template, too!
Without that basic context of goals vs. actuals, it becomes hard to know the right action to take.
Most third-party software and DIY pacing sheets attempting to solve this problem just aren’t useful to paid search managers.
They’re either too basic to provide insights, or too busy to be understood at a glance.
Why I care: Over the years I've found that there are a lot of businesses that are eager to run paid advertising campaigns. Yet not nearly enough set up to monitor and track the results.
As an Account Manager on the publishing side. We needed to monitor ad pacing to ensure we hit not only the engagement goals but the impression goals.
I'm sharing this article because it provides a free template that can be used to track your Google Ads Pacing.
Brand Building Strategies
How to Craft the Perfect LinkedIn Profile in 2022: 21 Easy Steps
Check out this comprehensive guide covering the best LinkedIn profile and SEO tips that will get your profile seen in the search results.
Why I care: During my corporate days whenever a meeting someone new was scheduled. An interview was lined up and or connection was made at a networking event. The first thing people would do was check your LinkedIn profile. This is common practice. Some are crafty and show up unlisted so you don't know they're researching you.
From a business owner's side of things. The LinkedIn profile serves as more than a resume or work history. It is also a salesperson working for you 24/7 in B2B. It complements your marketing efforts and helps get a point of contact to pick up the phone and respond to an email.
I'm sharing this article because it provides helpful tips on how to create a profile that will put you and your business in the best light.
Helpful Tips
How to Export LinkedIn Contacts (& What to Do With Them)
Wondering how to export LinkedIn contacts and import them into Gmail or Excel? We're breaking it all down for you in this article.
Why I care: LinkedIn is a useful networking platform. However, the people that spend most of their time on it are typically selling something. If you're looking to create a genuine connection. It would benefit you to take it off of LinkedIn and make it more personal.
By exporting contacts and sorting them based on the connection type. You gain more clarity on who you're connected with and how best to nurture that relationship. You'll also identify who just accepted for the sake of accepting and serves no real purpose. Allowing you to trim your list of contacts for relevancy sake.
5 Tips for Writing an Effective B2B Lead Generation Email
One important email tactic is email automation. Sending a regular cadence of emails to new and existing subscribers is important to keep your company on their mind.
What does a successful automated email marketing campaign entail? Let’s dive into the basics to set yourself up for success before we give you all of our best lead generation email tips and tricks.
Why I care: In an effort to start the year strong. I am sharing these helpful tips for B2B Lead Generating Email. By automating the process you can free up time. While also making sure you're putting in the work to generate revenue opportunities.
Products & Services
The Simplest Answer to, "What Is Product Marketing?"
Product marketing can be hard to define, yet so important to your business. Learn what exactly product marketing is and what product marketers do.
What makes it especially difficult is that it's one of the few job functions that touch the product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them.
Why I care: Sticking with the theme of increasing engagement with your target audience. I'm sharing this article because it digs into a form of marketing that doesn't get the level of attention that it deserves.
Product marketing tends to get lumped into tasks like brand messaging. Tasks that don't focus enough on making sure people understand what it is that you're selling and why should matter to them. Marketing your product and marketing your brand are different tasks. When you make adjustments and address this way of thinking. You'll see a change in the results.
Marketing Strategies
How to Set Up Automated Email Marketing Workflows (+ Examples)
Discover what email automation is, how to set up automated email workflows, and examples of workflows you can automate to save your team time.
Why I care: Sticking with the theme of getting the year off to a solid start. I'm sharing this article because automated email marketing workflows should be part of your strategy. They free up your time and allow you to nurture existing relationships and help create new ones.
If you pair exporting LinkedIn contacts with the creation of an automated email marketing strategy. You can effectively establish a lead-generating system that you don't have to stop to work on daily. It's plug-and-play.
Search Engine Optimization/SEO
Title Tag Optimization: A Complete How-to Guide
Apply these 8 SEO best practices for optimizing your title tags on all of your web pages to better demonstrate subject matter relevance.
A high-level SEO strategy is important. So are the details.
The title tag is just one of many on-page elements we focus on when optimizing pages and content.
Why I care: When thinking through your SEO strategy. The details matter. Title tags are something to consider to help with organizing your content. Not just for consumers but for search engines as well. The more organized you are with your site structure. The easier it is for visitors to navigate, find what they're looking for and benefit from your efforts.
Consultation
Do You Have Any Questions Or Need Help?
You're not in it alone. If you have follow-up questions or feel like you need help.
Don't let the questions or concerns go unaddressed. Book a free consultation. We can talk through your questions and help you find a solution.