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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This Week In The Entrepreneurs Newsletter
This week you'll find articles that continue to help you prepare marketing strategies for the upcoming year. Content, Influencer, as well as Social Media. Brand Building strategies that can help you resonate with your target audience.
There are so many businesses already putting their plans in place to hit the ground running. It will be important to stay on top of your strategy so that you're not trying to catch up. This is where competitive edges are won.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What Are Responsive Search Ads and Why Should You Use Them?
- 12 Content Distribution Strategies to Make Your Web Traffic Soar
- 25 Best About Us & About Me Page Examples + 5 Templates
- How to Identify Your Core Marketing Message
- 278 Social Media Holidays for Your 2022 Content Calendar [+Template]
- Google Maps adds dock to the bottom
- Proving Campaign Success with Marketing Metrics
- The A to Z Guide to Doing a Content Audit
- Social commerce to drive influencer marketing evolution in 2022
- Keyword Prominence As A Google Ranking Factor
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
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What Are Responsive Search Ads and Why Should You Use Them?
Starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in Google standard search campaigns. The goal is that this change will help simplify the way you create search ads and make it easier to drive performance.
To prepare for this upcoming change, let's discuss what responsive search ads are and the best practices for creating them.
Why I care: For those businesses and digital marketers looking to run paid advertising campaigns. Now is the time to start planning your search ad strategy. If you can start structuring your strategy and ads now. You'll have a competitive edge. When these changes officially roll out.
Brand Building Strategies
12 Content Distribution Strategies to Make Your Web Traffic Soar
Sharing, Repurposing, Promotion -- learn how to ace these oft-repeated but difficult-to-master content marketing strategies!
Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. In fact, it can—in both quantity and quality.
Why I care: Content Distribution is not only cost-effective. The results are undeniable. You're qualifying prospects through their search intent. The challenge is using the right strategies for your business to get the desired results.
I'm sharing this article because it reviews 12 strategies that can increase your traffic. Helping you to qualify more leads and convert them into paying customers.
25 Best About Us & About Me Page Examples + 5 Templates
Get inspired by these awesome About Us and About Me page templates and examples from real businesses, and find out how to make your own.
Why I care: An underrated aspect of resonating with your target audience is the About Us/About Me page. When thinking through the "Know, Like, Trust" customer journey. Your About page is a crucial part of that journey. It serves as a differentiator and answers why you...
I'm sharing this article because it provides insights and examples of how to put together an About page that can help you convert visitors into paying customers.
How to Identify Your Core Marketing Message
A marketing strategy is incomplete without effective messaging. Learn the steps to create a unique marketing message with effective, real-life examples.
Why I care: While I have my 5,4,3 Method for pulling together core brand and marketing messaging. This article serves as a nice introduction and intermediate guide for putting together/revisiting your messaging.
Messaging should evolve with your audience and your brand. Who you were when you started may not align with who you are and your goals now. Safe to say it will most likely have changed for your audience.
278 Social Media Holidays for Your 2022 Content Calendar [+Template]
Want to take advantage of trending holidays and awareness days on social media? Download our calendar for the year ahead.
Why I care: Planning for your social media marketing strategy should already be taking place. This helps you make the most of upcoming promotional opportunities. In addition to not just aimlessly posting hoping for engagement. You can measure the results and make adjustments to increase a return on your investment of time and effort.
Google Maps adds dock to bottom
Google recently added a feature to Google Maps to dock local listings to the bottom of the map interface. When you search for a business, you can click the “dock to bottom” button. That will trigger Google Maps to move that local listing to the footer of the map interface so that searchers can reopen the place later.
Why I care: This is a win for local businesses that rank well within Google Search. Opening the door for them receive foot traffic at stores.
The ideal marketing strategy can become attaching themselves to local events. Increasing their chances of being docked as a destination that pairs with what someone may be visiting the area.
Proving Campaign Success with Marketing Metrics
Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns.
But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan.
Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success.
Why I care: As a marketing strategist I have a responsibility to pair my client's goals with clear marketing KPI's for campaigns. I'm sharing this article because this is one of the better descriptions of what should be monitored and why.
When you understand what you should be monitoring and why. You can tell if you're running the right strategies and campaigns for your business. It also helps you evaluate partners you may be paying for marketing campaign managment.
The A to Z Guide to Doing a Content Audit
The content audit is a critical part of every content marketing strategy. Explore our step-by-step guide on how to perform a content audit for your brand today.
Why I care: There are businesses that rely on content marketing to offset their lack of a paid advertising budget. Seeking to secure organic traffic that they can convert into leads.
Performing content audits are a way of tracking where you're successful with your content marketing strategy. In addition to where it needs work so that you can make the most of the strategy. There are businesses competing against themselves by creating overlapping content. Instead of updating the existing content that has already won favor with the search engines.
Social commerce to drive influencer marketing evolution in 2022
Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.
Why I care: Influencer marketing is about to take another leap forward with the ability to pair it with social commerce. The ability to make in-app purchases right within the platform you're being endorsed on.
From a conversion standpoint. Whenever you can decrease the number of clicks between the introduction to the cart. You increase your chances of conversions. The emotional buy of well-crafted messaging and ads takes over.
If you've been on the fence about influencer marketing. This may be enough to tilt the scales. When looking for an influencer this should be taken into consideration and negotiated. You should also have yourself set up to make it a smooth transition from the endorsement to the purchase.
Search Engine Optimization/SEO
Keyword Prominence As A Google Ranking Factor
Keyword prominence is an SEO best practice that signals Google about what the page should rank for. But is it a ranking factor?
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank for.
Why I care: For those writing their content. Understanding how to design the framework of the article matters more than just aesthetically. While search engines are evolving to take searchers' intent into consideration. You can help yourself by structuring your content in a way that makes your goal clear as day.
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