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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This Week In The Entrepreneurs Newsletter
This week you'll find articles that help you prepare and plan your marketing and brand-building strategy for the upcoming year.
There are so many businesses already putting their plans in place to hit the ground running. It will be important to stay on top of your strategy so that you're not trying to catch up. This is where competitive edges are won.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How To Think More Creatively About PPC
- The Straightforward Guide to the Google Display Network
- The Core Elements of Storytelling that B2B Can Learn from B2C
- How to Create Marketing Offers That Don't Fall Flat
- How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
- Don't Do This On Facebook: A Guide For Marketers
- The Big Fat Collection of Content Marketing Templates
- Major Google Algorithm Updates You Need To Know For 2022 Planning
- SEO For Small Business: 5 Ways To Punch Above Your Weight
Thank you for subscribing and your interest in the articles being curated. I hope that you find them useful.
If there are things you'd like to see more of or less of. Please don't hesitate to let me know.
Your feedback matters. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
How To Think More Creatively About PPC
Your PPC campaigns can benefit from outside-the-box ideas and more creative strategies. This article will share insights on how to think creatively when planning your PPC campaigns.
Why I care: In an overly saturated market of paid ads, posts, and information in general. People are more likely to be scrolling through their feeds and search results. You need to be able to provide them with a reason to stop. A reason you stand out from the other ads they have become desensitized too.
This article helps entrepreneurs and advertisers think through their approaches. Find ways to switch things up so that they can overcome stagnation and get a better return on their investment (ROI)
The Straightforward Guide to the Google Display Network
When industry competitors congest search engines, the GDN can be a great alternative. Here, we’ll explore why you should use Google Display Network (GDN), how GDN differs from search ads, and how you can target your GDN ads to reach the right people in the right places.
Why I care: Display ads are an opportunity to showcase your products. Tell a story through your display ad. People want to run display ads but they need to know they'll get a return on their investment (ROI).
This article provides a guide to understanding Google Display Network why people use it. By sharing comparisons against other campaign options. Shares examples of ads, use cases, and how to target your audience.
Brand Building Strategies
The Core Elements of Storytelling that B2B Can Learn from B2C
For those in the B2B world, you’ve probably heard B2B referred to as “Boring 2 Boring.” It’s time to end that perception and spice things up a bit by exploring marketing storytelling techniques that can take your B2B marketing strategy to the next level.
Why I care: As a marketing strategist. I see a lot of businesses using consumer marketing techniques to target businesses. The issue with this is people shop and spend differently when it's for their business than they do as a consumer.
However, there is an overlap and this article shares how you can fine-tune your B2B marketing to reflect more creativity and results seen in B2C. Making it easier for you to tweak existing strategies and campaigns. Instead of completely starting from scratch.
Helpful Tips
How to Create Marketing Offers That Don't Fall Flat
Learn the difference between good and bad marketing offers, and the best practices for creating great offers for your business.
Why I care: Marketing offers are an important part of businesses generating and converting leads into sales. They create opportunities to engage with prospects on a one-to-one level. The offer opens the door for you to learn about where they are in their customer journey. What their needs are and whether or not they're a good fit for you as a client.
I'm sharing this article because you can know the value of marketing offers and still not benefit from them. This article covers how to create marketing offers that can help your business.
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
Learn everything you need to know about benefit segmentation and how it can help your marketing team secure qualified leads for your business.
Benefit segmentation will help you gain a better understanding of the different needs of your customer base.
Why I care: Benefit Segmentation is essentially getting the need of customers and what they hope to achieve. Then segmenting them into groups to target for marketing campaigns. The results are more focused messages and engaging content. Allowing you to resonate more with the audience and close more deals.
Marketing Strategies
Don't Do This On Facebook: A Guide For Marketers
Need some advice on what not to do when you’re trying to market your business on Facebook? It’s easier to slip up than you think.
Yes, you want to stay on their good side. You also want to ensure your Facebook marketing works to drive sales.
Why I care: Facebook/Meta is the go-to for new businesses and small to mid-size businesses with limited budgets. The platform is sure to have a reasonable size audience no matter your niche.
Where businesses slip up is not understanding why they end up in "Facebook Jail" and can't market their business properly. As a user-generated platform (UGC) Facebook has to provide a solid customer experience. Without the people on it providing content Facebook wouldn't function. So protecting its users and their experience is a priority. Learning how to navigate the restrictions and guidelines. Has to become the marketers priority.
The Big Fat Collection of Content Marketing Templates
Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. In other words, be creative, but don’t reinvent the wheel every time. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition.
There are tons of resources available online but, like anything else, not all templates are created equal.
Why I care: Content marketing is a key contributor to driving traffic to your website. It is also a key contributor to building brand authority. There are a lot of businesses that feel overwhelmed by content marketing. Simply because they don't know where to start. They don't have the framework needed to input content and share it.
I'm sharing this article because it provides content marketing templates that you can customize for your business. Opening the door for you to become more competitive in your market. As well as get some time and perhaps money back by having a template you can use yourself.
Search Engine Optimization/SEO
Major Google Algorithm Updates You Need To Know For 2022 Planning
Google makes thousands of algorithm updates each year – check out these most impactful ones and how they may affect your SEO strategy.
Here are five of the most impactful Google Search updates from 2021. That can affect your SEO strategy for 2022.
Why I care: The businesses that look to start the year strong are already putting their marketing strategy together. Having a proper understanding of how to customize your strategy to Google's algorithm. Increases your chances of being found and successfully sending traffic to your website.
SEO strategies are meant to help drive the free organic leads to your website. People who are expressing interest that you can qualify and convert into qualified leads. Helping you save time and money. Getting the conversation started that wins you, customers.
SEO For Small Business: 5 Ways To Punch Above Your Weight
How can your small business possibly compete against brands, major media companies, and other big players in Google search results?
Take a practical look at SEO for small businesses and 5 ways an SMB can punch above their weight.
Why I care: The days of thinking it's not possible to compete with larger businesses are behind us. The competitive edge of only shopping with one brand went away with the pandemic. Stock and access issues opened the door to compete. Consumers are looking to who has the best solution. Open to new businesses based on the results they can provide.
This article shares where you can put your focus to establish yourself in the SEO world to compete with the larger brands where it matters most.
Consultation
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