Just In Case It's Needed
Let's Get You Setup The Right Way
Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
Here are the whitelisting instructions to ensure you're able to receive the newsletter.
Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that serve as a checklist and reminder heading into the holiday marketing season. It's not too late to find a strategy that can work for your business. There are free strategies and paid strategies that are worth consideration.
Brand building and Reputation management are equally important during the holidays. So I'm also including ways to protect your brand.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What Is a Direct Response Ad?
- What Responsive Display Ads Are + How to Create Them [Step-by-Step]
- Instagram: How To Get On The Explore Page
- How to win the Holidays and your Ideal Customers Over Creating Brand Loyalty
- 4 ways marketers can turn innovation into action
- Why P2P Marketing Is a Good Alternative to Influencer Marketing
- Vulnerabilities Are Not an SEO Issue... Until You Get Hacked
- How Much Budget Do You Need for Content Marketing?
- How to Choose a Content Marketing Platform for Your Business
- What Is Content Intelligence?
- Social media marketing: four keys to boost lead generation and sales
- How Can We Outrank Negative Content About Our Company On Google?
- WordPress Plugin OptinMonster Vulnerability Affects +1 Million Sites
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
What Is a Direct Response Ad?
Direct response marketing, sometimes called push marketing, is when you present your target audience with an offer in an attempt to persuade them to take immediate action, like completing a lead gen form, downloading an ebook, or making a purchase.
Direct response ads prompt immediate action. Learn how the strategy will help you drive conversions and discover high-quality examples from real businesses.
Why I care: Creating a sense of urgency is an effective form of marketing when targeting leads familiar with your offering(s). Direct response marketing is a strategy that allows a business to use the fear of missing out (FOMO) option to get leads to take action.
I'm sharing this article because it provides helpful tips, insights, and examples of the strategy. Information that may be helpful to you as a marketer. Helping you decide if this is a strategy worth pursuing with your business.
What Responsive Display Ads Are + How to Create Them [Step-by-Step]
Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
Wouldn't it be great if you could mix and match different ad components and see which one performs the best without dishing out more time and resources?
Want to give your ads a better shot of reaching your target audience? Discover responsive display ads and how to create one in a few steps.
Why I care: I'm sharing this article because it explains what responsive ads are and the benefits of using them. I believe that it is important to understand what and why these options are available when it comes to advertising. It will help new advertisers make more educated decisions. Decisions on what strategy and methods they apply to meet their goals.
Instagram: How To Get On The Explore Page
Explore is a discovery engine that helps users find new content, and getting featured there is instrumental to growing an audience on Instagram. Over 200 million users visit the Explore page every day.
Getting on the Instagram Explore page takes more than simply completing a checklist. Here's how it works and how to optimize content for it.
Why I care: I'm sharing this article because it provides helpful tips on how to be more efficient in creating brand awareness. Specifically for small to mid-size businesses on a budget.
Sure you can pay for marketing and ads for brand exposure. But with over 200 million users visiting the Explore page every day. It would be to your advantage and more efficient to put your efforts towards getting placed on the explore page than paying for ads. If your goal is brand awareness.
Brand Building Strategies
How to win the Holidays and your Ideal Customers Over Creating Brand Loyalty
Every Holiday season is an opportunity to make up for slower sales throughout the year. This Holiday will be no different with one exception. Shipping and stock availability will be a game-changer for many businesses.
Why I care: How well a business has prepared for the season will be tested. The winners will most likely become the first choice for future purchases. The losers will have to work to find new customers.
The Holidays are about more than increasing sales. It's about increasing Brand Loyalty, Awareness & Word-Of-Mouth referrals. The Brand Champions you win in this season help create stability in your new year and beyond.
4 ways marketers can turn innovation into action
Consumer demands are ever-evolving. It’s what makes the role of the marketer equal parts exciting and frustrating.
As the world has changed rapidly in the last 18 months, so has the game for B2C marketers – making the concept of engaging consumers across the entire customer lifecycle in a unified approach essential. This article will look at four key tenets to delivering just that.
Why I care: As consumers become more educated and aware of new ways to find the businesses that best fit their needs. The competition for their attention increases.
These days it's not just about posting and hoping. Marketing successfully requires more strategizing and implementation of innovation. Gathering data, knowing how to continue the marketing conversation across multiple channels. Tracking the conversation from one platform to the next. These 4 ways marketers can turn innovation into action speak to what's needed to stay ahead of the learning curve.
Why P2P Marketing Is a Good Alternative to Influencer Marketing
Learn what P2P marketing is, and why it's an effective option for businesses aiming to reach and convert new prospects.
Why I care: Peer to Peer marketing is a method that goes back further than most forms of traditional marketing. Simply put it has more value to consumers because it's asking people that they know and trust what they think of a product or service.
While Influencer marketing is valuable in the sense that it can introduce your brand to new audiences. P2P is a much stronger conversion strategy as more consumers act on the recommendation based on the more personal relationship.
All of that said. How do you implement P2P marketing into your business? It can range from asking an existing customer to refer a friend to have a loyalty rewards program. Affiliate marketing is also an option when setting up so that it is about quality over quantity. Paying out a premium for conversion over visits.
Helpful Tips
Vulnerabilities Are Not an SEO Issue... Until You Get Hacked
Vulnerabilities are not an SEO issue until the site gets hacked and then it quickly becomes an SEO problem.
The reason vulnerability can become an SEO problem. If the site gets hacked and Google blocks it from the search engine results pages (SERPs).
Why I care: Far too many times as an agency I have and hear cautionary tales of people investing in a website but not investing in protecting it. While care plans are optional in the grand scheme of things. They are an essential part of the initial investment in the website.
I'm sharing this article as an example of some of the pitfalls that can affect a business by not addressing vulnerability concerns.
How Much Budget Do You Need for Content Marketing?
Does your content marketing spend align with your goals? If not, you may be missing big opportunities. Here’s how to get them on the same page.
Just about everybody knows by now that a great content marketing strategy makes a positive impact on business results. The real question is how much is the right amount for your content marketing spend?
Why I care: I'm sharing this article because it addresses two schools of thought. Pay to play budgets. Where businesses are sold on high budgets to compete and win business. As well as the more cost-effective approach.
This article takes a look at the thought process behind putting together your marketing budget. Content marketing is a cost-effective approach to marketing. While the content is ever-evolving it is can cost a business up to 62% less than other forms of marketing strategies. Something to consider when putting together the marketing strategy for your business.
Products & Services
How to Choose a Content Marketing Platform for Your Business
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.
Here's how to assess the ease of use, integration, support, and reporting features of your content marketing platform to optimize your content workflow.
Why I care: As business owners, we wear a lot of hats. The responsibilities can be overwhelming. One of the solutions to easing the burden is to outsource portions of the work. While that is a helpful solution. It costs money to pay someone to take that work off of your plate.
It is possible to keep the work in-house and ease the overwhelm of the day-to-day. Identify the tools and platforms that can help streamline the process. Automating portions of the tasks to help get you some time back so that you can focus on revenue-generating tasks.
I'm sharing this article because it highlights some of the thought processes that goes into choosing the content marketing platform that is best suited for your business.
Marketing Strategies
What Is Content Intelligence?
Content intelligence is the process of using software that combines machine learning and AI to conduct market research about the effectiveness of specific types of content to help marketers create a high-quality content strategy that they know will work.
Learn how content intelligence helps you create an effective content strategy, and discover high-quality tools that will automate the process.
Why I care: As someone that tracks needs and solutions this is one that was in high demand. Copywriting and content marketing as key components to resonating with target audiences. The AI explosion of new tools and products comes as no surprise to me.
One thing that I think is getting overlooked is becoming solely reliant on these tools. In sharing an article on these tools I noticed some of the feedback singing their praises as a replacement for writing content. I caution those brands and marketers with this article.
These AI platforms are essentially gathering data and its effectiveness and providing feedback. It is not a complete replacement for writing content. It is a helpful tool that leads to content intelligence. Helping point marketers in the direction of high-quality content. Titles, blurbs, and snippets as well as topics. But it is not at the point of providing the nuances that provide the personalization that you can provide from your day-to-day interaction with your customers.
Social media marketing: four keys to boost lead generation and sales
In order to gain sales and increase leads, social media marketing must be fully integrated within a company’s overall marketing strategy – including search.
For companies looking to increase lead generation for sales conversion and build upon long-term customer relationships, social media involvement tends to be more cost-effective and successful, in the long run, than traditional short-term-oriented marketing methods.
Social media’s return on investment is best measured over time in the form of customer loyalty, customer relationship management, and an improved corporate perception in the general marketplace.
Why I care: The known is social media marketing is a necessity. The "Why" is that's where your audience is. Pretty straight forward right. The lesser-known piece is "How" to use social media to boost lead generation and ad sales.
I'm sharing this article because it provides more of a detailed guide to using social media marketing to boost your lead generation and sales. These 4 keys can be applied whether you're a larger company or an entrepreneur just starting out. It is the strategy behind making the effort worth it. The return on investment (ROI) to social media marketing.
Search Engine Optimization/SEO
How Can We Outrank Negative Content About Our Company On Google?
When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages?
Why I care: Learning how to manage your brand reputation is important. When you know how to navigate the waters on negative rankings and responses. You create opportunities not just for improvement but to show prospects how well you manage under pressure.
WordPress
WordPress Plugin OptinMonster Vulnerability Affects +1 Million Sites
WordPress Plugin OptinMonster Vulnerability exposes publishers to full site takeover and threat of malicious downloads
Why I care: Make sure that you're on top of your plugin updates for your website and client sites. The last thing that you need is to have your website getting hacked heading into the holidays.
Consultation
Do you have any question or need help?
You're not in it alone. If you have follow-up questions or feel like you need help.
You can book a free consultation by heading over to my calendar. Check the availability for a call and lock in a time that works for you.