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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that continue the conversation addressing internal needs and strategies that can strengthen your business and brand messaging.
One of the biggest challenges is finding the time to address the ever-growing list of responsibilities as a business owner. By sourcing these articles, insights, and best practices. My goal is to help give you some time back. While helping you build up and grow your business.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
- What marketers should know about customer journey analytics
- How to Find & Optimize Your MVPs (Most Valuable Pages)
- SEO Horror Stories That Will Scare The Hell Out Of You
- 7 Best Alternatives To Yoast SEO WordPress Plugin
- Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
- BigCommerce SEO Features & Tips for Ecommerce Success
- Choose Your Own Adventure: How To Create Interactive Blog Content that Engages
- 13 Examples of Meme Marketing + 3 Best Practices to Follow
- Video SEO: 10 Steps to Optimizing Videos for Search and Discovery
- How to Spot SEO Myths: 26 Common SEO Myths, Debunked
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simple tasks like Google Ads pacing can be much harder than they should be.
That’s because you can’t enter your budget or conversion targets directly into the platform.
Without that basic context of goals vs. actuals, it becomes hard to know the right action to take.
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
Why I care: Planning and running a successful advertising campaign can be hit or miss. Especially when you don't have a proper way to gather, digest and learn from the analytics. As someone that has managed many a digital marketing campaign in my days. I can tell you that pacing matters.
I'm sharing this article because it provides helpful tips on the importance of ad pacing. Having a dashboard to track pacing is crucial to running a successful campaign. It will help you hit short and long-term goals as well as track your ad spend. It can be so easy to burn through a budget and not stay on top of ad rotations etc.
This article will show you how to put one together and customize it to your business and business goals.
Brand Building Strategies
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.”
Why I care: Look past the buzzwords like funnels to the customer journey. This is something that can be more relatable and easily explained. When trying to understand the process and where you may be gaining and losing opportunities.
Funnels are more internal ways of tracking your sales process. The customer journey is based on their movements and engagement. They're similar but different. The customer journey analytics will provide you with more insights into your target audience and allow for modifications in your messaging.
Helpful Tips
How to Find & Optimize Your MVPs (Most Valuable Pages)
With every website, there is always a greater opportunity to optimize than there is time or resources to implement.
Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most potential impact.
Why I care: Put your best foot forward. When you understand which pages of your website are getting the most engagement and helping to qualify leads. It makes sense to prioritize what's generating revenue.
The common mistake is to spend more time trying to correct shortcomings that promote the strengths. Flip that. By prioritizing your strengths it frees up time and revenue to work on your weaknesses. Businesses can learn more from customers than surveys posted on social media platforms.
SEO Horror Stories That Will Scare The Hell Out Of You
In horror movies, there’s always that one wise person warning everyone that a house is haunted. Everyone seems to ignore this person only to die one by one. SEO is sometimes a lot like that.
Why I care: I'm sharing these SEO horror stories because in life there are all kinds of examples. Some situations serve as examples of what to do and others prime examples of what not to do. This week I'm covering examples of what to avoid and why.
Products & Services
7 Best Alternatives To Yoast SEO WordPress Plugin
The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.
Other SEO plugins for WordPress provide different advantages such as a more preferable user interface, an easier learning curve, a faster or more automated setup, unique reporting, and more.
Why I care: Selecting the best plugin for your use case is important. I'm sharing this article because it provides 7 alternatives to Yoast and what you can expect from them. Hopefully, this is enough information to educate you on which SEO plugin may best fit your needs.
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options.
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most dramatic performance gains were the result of proactive initiatives.
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance.
Why I care: Core Web Vitals are at the forefront of a lot of people's minds now that they weigh so heavy within ranking factors. This report shares the results of the findings and comparisons.
If you're basing your CMS platform decisions on Core Web Vitals this may prove to be useful information.
BigCommerce SEO Features & Tips for Ecommerce Success
Online shopping and ecommerce adoption picked up major speed throughout the pandemic. Both online selling opportunities and competition are greater than ever before.
The BigCommerce ecommerce platform comes with decent out-of-the-box SEO features. Here's how to use them and what else you can do.
Why I care: When thinking through website creation one thing that comes up in conversation from a development standpoint is the platform. It is important as a business to select the platform that best suits your needs.
I'm sharing this article as it highlights some features that come with BigCommerce that may be of interest.
Marketing Strategies
Choose Your Own Adventure: How To Create Interactive Blog Content that Engages
From viral dancing videos to hard-hitting news, there’s literally (and virtually) no end in sight to what you can find on the internet. The vastness of the web exposes users to limitless choices every time they open their browser. This is part of what makes successful content marketing so hard.
Why I care: Interactive content encourages not only engagement but when done properly it gets shared. Opening the door to reaching more prospects that can be converted into leads.
I'm sharing this article because it walks through the thought process and provides helpful tips. My goal is to share content that you can either implement completely or pull pieces from to apply to your business.
13 Examples of Meme Marketing + 3 Best Practices to Follow
Want to add some trendy humor to your social marketing strategies? Enjoy some hilarious memes that work well as marketing campaigns.
Why I care: The goal of a post is to get someone to stop their scroll and check out your content. Memes are not only attention-getting but when you pair them with the right content. It's trendy and memorable.
Increase audience interaction by mixing things up and showing the lighter side of your business. Emotional connections can be a great way of getting a conversation started with prospects.
Search Engine Optimization/SEO
Video SEO: 10 Steps to Optimizing Videos for Search and Discovery
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.
If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be getting used to disappointing video performance.
Why I care: Video marketing has taken off and is a solid strategy based on views and brand awareness.
I'm sharing this article because it sheds more light on how to set up your videos for success on YouTube. Show up in more searches and promote your business without paying for advertising.
How to Spot SEO Myths: 26 Common SEO Myths, Debunked
SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the gaming of SERPs.
However, in recent times, Google has taken noticeable steps to become more transparent through increased activity in the SEO community.
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here.
Why I care: There is a saying that I keep in mind in life. "The best of intentions doesn't equal the best of results." The SEO myths out there fall into this category. Hearsay and misconceptions can steer a lot of business practices and strategies.
I'm sharing this article to help put to reset 26 SEO myths that can be put to rest. Opening the door and mind for more strategic thinking. It is important to know what will and will not work for you with your SEO strategy to put together a proper plan for getting your organic leads.
Consultation
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