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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
This week you'll find articles that help you evaluate strategies that may or may not be on your radar.
As business owners and entrepreneurs we're always working on some aspect of our business.
The holidays aren't just a great revenue-generating opportunity. It is a learning opportunity. Consumers are more apt to provide insights that you can carry over into the New Year.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How Much Does Daily PPC Budget Impact Conversions Available to Us?
- Boosted Posts vs. Paid Ads: Key Differences and When to Use Each
- 3 Ways to Map Content to The Buyer Journey
- Why keeping the customer beats finding a new one
- How to Clean Up Your Email List With These 5 Tips
- 5 Surefire Tactics for Website Conversion Rate Optimization
- 5 Social Media Algorithms Marketers Need to Know About in 2022
- Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)
- 41 Types of Marketing Your Brand Can Invest In
- How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes
- 7 External Linking Best Practices for SEO
- How Much Will Keywords Matter For SEO in 2022?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
How Much Does Daily PPC Budget Impact Conversions Available to Us?
Learn more about the relationship between budgets, conversions, and cost per acquisition. Budgets can be tough to set, especially in new campaigns. Setting the budget too high or low can lead to wasted spend, machine learning issues, and other account performance hiccups.
Why I care: Gaining a better understanding of how budgets impact conversions will help entrepreneurs and business owners. Help them decide when is the right time to invest in paid advertising. As well as add clarity to how you should go about setting up the campaigns.
I'm sharing this article because it goes in-depth on the thought process behind running paid campaigns. It's taking a look at budgets and which types of goals to set for your campaign(s).
Boosted Posts vs. Paid Ads: Key Differences and When to Use Each
Looking to put paid ad spend behind your content? Check out this guide to learn the difference between paid ads and boosted posts so you can maximize your budget.
Why I care: If you're an entrepreneur working on your social media marketing strategy. Chances are you've received the "Boost this post" email. You may have looked at it and wondered what the pros and cons are with it? When should you do it and when is it not worth the investment?
I'm sharing this article because it provides useful insights and tips on whether or not to boost a post for run a paid ad on Facebook.
Brand Building Strategies
3 Ways to Map Content to The Buyer Journey
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it.
Why I care: I'm sharing this article because it covers the prep work that can be done to monitor the buyer's journey. When you understand their journey you can craft campaigns and conversations around it.
Taking it a step further you can ensure that your website content and ads are using their words and phrasing to help you resonate with the target audience.
Why keeping the customer beats finding a new one
Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers.
The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth.
Why I care: Beyond the privacy concerns and return on effort. Simply put in most cases it is more cost-efficient to work on holding on to existing customers. Add in the opportunity for creating brand champions that refer people to you and help with word-of-mouth marketing. It is more of a no-brainer to have a strategy that focuses on holding on to your existing customers.
Helpful Tips
How to Clean Up Your Email List With These 5 Tips
We all know that email marketing is continually evolving and we have to keep up. Here's how to clean up your email list and get more engaged subscribers.
Why I care: Email lists have value. But that value diminishes when you have people on it that aren't interested in your emails. Take it a step further. Family and friends that aren't looking to become customers. These types of subscribers kell your email stats and KPIs.
There is real value in periodically cleaning your email list out. Starting with deliverability If you have people on your list that drop you in spam instead of unsubscribing. The hurts your deliverability.
Receive too many complaints and you're fighting your way out of the junk folder instead of focusing on getting your emails opened and sharing valuable information.
5 Surefire Tactics for Website Conversion Rate Optimization
Getting traffic but not leads? Conversion rate optimization is likely your missing link. Use these 5 strategies to jumpstart your conversions right away.
Why I care: Advertising and marketing can get people to your website. Unfortunately, the rest is up to you from there. By implementing conversion rate optimization strategies. You're taking steps to get the website visitors to take action. Actions that can lead to conversion.
These 5 CRO strategies are unique enough to separate your business from those limiting their efforts to calls-to-action and standard placement tactics.
5 Social Media Algorithms Marketers Need to Know About in 2022
Social media algorithms don't have to be rocket science. Take a look at this practical guide to understanding how the algorithm works on your favorite platforms.
Why I care: When you can plan your social media marketing strategy with the algorithms in mind. You increase your chances of engagement. You're posting to start the customer journey.
Shouldn't the strategy that you're using include how to maximize the results? Looking beyond posting out of habit for consistency's sake. This article will help you create a strategy that can get you more views and more shares.
Marketing Strategies
Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)
Learn why buying an email list is a bad idea if you want to run a successful email marketing program, with tips for building an opt-in list from scratch.
Why I care: There are more reasons why you shouldn't purchase an email list than the few that you can be sold on to make the purchase. Brand reputation is at the top of the list for me. I need my brand to not have the negative connotation of spamming people for sales.
When you purchase an email list that you didn't cultivate you don't know what the experience of the owners of those addresses is before contacting them. It is a pretty quick way to tank your business email address. It can also cost you, marketing partners. As they look to distance themselves from the situation that you're creating and will soon regret.
I'm sharing this article because it not only highlights the drawbacks to this method. It also introduces alternatives that can be more effective and less risky for your business.
41 Types of Marketing Your Brand Can Invest In
As you prepare for your next marketing campaign, make sure you're using the most effective one by reviewing these popular marketing strategies.
Why I care: No one approach is going to be the best fit for all businesses. Finding the marketing strategy that best suits your brand is key for growth.
I'm sharing this article because it provides 41 types of marketing that you can review. Increasing the chances of you finding something that you may not have tried before. Or simply something different that what your competitors are doing giving you an edge.
Search Engine Optimization/SEO
How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes
While SEO is best done in-house, you can still outsource it to an agency. Learn how to outsource SEO so you can maximize the impact of your efforts.
Why I care: The saying "jack of all trades and master of none" has staying power for a reason. When you spread yourself too thin. You lose the ability to truly focus on the things that you're needed for and excel at.
I'm sharing this article because SEO isn't something to be viewed as optional. Especially for small to mid-size businesses. Organic search traffic and leads. Help a business keep its doors open. You can also learn a lot more information about your audience. Apply those insights to your paid advertising and marketing efforts.
The hesitation for most is not knowing who to trust and outsource tasks to. It is important to know what questions to ask. Narrowing down the best partner for you. I say partnership because there are still tasks and parts that you'll keep in-house. Things that only you know about your company and your audience. I'm sharing this article because it covers common mistakes to avoid. Hopefully building up the comfort level of those considering offloading SEO responsibilities.
7 External Linking Best Practices for SEO
Learning how to make external links work for your SEO strategy is critical. At the end of this article, you’ll be able to use this tactic to rank higher in the SERP.
Why I care: The changes search engines are making of late open the door for more competition. Google with the move to a continuous scroll on mobile. Bing with its transition to focusing on shopping recommendations.
You can benefit from adding external links to content as it provides a frame of reference. An additional source to validate your content and authority. Think of it as saying "don't take my word for it" and providing a way of validating statements and opinions.
It also serves as a great way to create connections with like-minded businesses. Where you can exchange links and both win.
How Much Will Keywords Matter For SEO in 2022?
As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here's why.
Why I care: While search engines are advancing in ways that allow them to take intent into consideration. Keywords are still relevant because it is the consumer's phrasing. Which is something that should be taken into consideration with your content strategy.
Regardless of whether the search engines can figure out what the user intended. The articles and website content have to be on point. Simply put they won't click if they can't relate. Repeating back your understanding of their needs in their words and showing that you have answers and solutions for it. That gets clicks and conversions.
Consultation
Do you have any question or need help?
You're not in it alone. If you have follow-up questions or feel like you need help.
Don't let the questions or concerns go unaddressed. Book a free consultation. We can talk through your questions and help you find a solution.