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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that address internal needs and strategies that can strengthen your business and brand messaging.
The upcoming Holidays are an ideal time to work behind the scenes and sure up your brand strategies. I'm sharing cost-efficient strategies and tools that can help ease budget concerns. While also taking a look at things like your tactics and practices that should be evaluated periodically.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]
- Instagram Promotions: How to Create One in Minutes + 3 Best Practices
- How to Write Case Studies With 30+ Examples and 4 Templates
- How to Write a Great Value Proposition [4 Top Examples + Template]
- An Inquiry vs. A Lead: What’s the Difference and Which is More Important?
- Website Accessibility & the Law: Why Your Website Must Be Compliant
- 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed
- Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings
- 7 Lead Management Tools That Will Save You Hours
- How To Growth Hack Your Content Marketing
- A Complete Guide to Social Media-Based Lead Generation
- Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
- Google Explains Rendering and Impact on SEO
- 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]
Sometimes, YouTube video ads get the content (and timing) just right. Check out these 9 effective pre-roll ads on YouTube and learn how to create one yourself.
Why I care: These days consumers are doing more research before making purchases. This is where advertising comes into play. But where and how to advertise becomes a question that stumps a lot of businesses new to digital marketing.
I'm sharing this article because YouTube is the go-to for running digital ads and getting your brand noticed. How a business chooses to deliver the video matters. This takes a look at the 3 main types of pre-roll ads on YouTube to consider.
Instagram Promotions: How to Create One in Minutes + 3 Best Practices
Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one.
Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well.
Why I care: Promotions are a more cost-efficient way of promoting what you've received a positive response with as opposed to paying for an ad that may or may not deliver the same outcome.
Take the guesswork out of what to invest in. This is a strategy that I recommend to entrepreneurs and small business owners. This strategy is more of a crawl, walk, run approach to paid advertising. Gather the insights on what's working and then create ad campaigns that you can run based on the analytics and results that you received with the promotion and posts.
Brand Building Strategies
How to Write Case Studies With 30+ Examples and 4 Templates
Case studies are effective tools for converting leads into customers.
They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services.
Why I care: It's safe to say people love a good example. Case Studies allow businesses to provide their target audience with real-world examples of how their products and services work. While increasing their authority in their respective markets.
I'm sharing this article because it shares examples of case studies to reference for your business. In addition to templates that you can use to bypass starting from scratch.
How to Write a Great Value Proposition [4 Top Examples + Template]
A value proposition is more than a slogan. Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
Why I care: When thinking of brand messaging a common mistake that gets made is writing what you think is important as a business. Instead of sharing what is going to be relevant to the target audience.
I'm sharing this article because it is relevant regardless of whether you're just starting out or already an existing business. Evaluating your value proposition periodically to make sure you're putting your best foot forward is a must...
Helpful Tips
An Inquiry vs. A Lead: What’s the Difference and Which is More Important?
Many marketers and salespeople assume that inquiries and leads are one and the same, but in fact, they are very different animals.
Why I care: When you change your approach and perception of a lead vs. an inquiry. You change the results. An inquiry is not qualified and still investigating, educating, and figuring things out. A lead is closer to the decision-making portion of the customer journey.
Segmenting your process for each may seem like it could take more time. But the reality is it will allow you to prioritize your efforts and make you more efficient.
Website Accessibility & the Law: Why Your Website Must Be Compliant
Designing for inclusion and website accessibility isn't just for compliance – it is a good business decision to make.
An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant.
Why I care: Accessibility is more than just a suggestion it is a requirement for website owners. The issue these days is the laws on it are murky at best. Leaving website owners, and designers in a tough spot trying to address an issue that isn't clear cut.
I'm sharing this article because it provides a bit more clarity on what accessibility is and its history it. You can't correct something that you don't understand. Hopefully, this helps with not only being able to understand it but explain it to others.
Products & Services
13 Unique & Free Keyword Research Tools You Didn’t Know You Needed
One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.”
That’s because you need keyword research to pinpoint where your customers are at in the customer’s journey.
Why I care: I'm sharing this article because between the pandemic and normal business expenses. When you can scale back on expenses it makes a big difference. Especially with small to mid-size businesses.
Keyword research is an important part of locating & understanding the needs of your target audience. These 13 free keyword research tools may help you with your search. While easing the burden of the ongoing expenses attached to the research.
Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings
Top SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers.
Why I care: Shopify is a platform that website owners can benefit from. When they have a great understanding of the available apps and tools.
I'm sharing this 10 list of tools to help with organic search rankings for the DIY'ers and people who are building sites on the platform. In hopes that it can help them improve their organic SEO rankings.
7 Lead Management Tools That Will Save You Hours
Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an ongoing relationship with their leads.
Why I care: Lead Generation is necessary. It can also be overwhelming. Trying to find the time and stay organized with the process and leads.
I'm sharing this article because it breaks down 7 tools that could be useful and where in the process they're most effective. Helping to narrow down which one may be a good fit for you.
Marketing Strategies
How To Growth Hack Your Content Marketing
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?
Why I care: One of the key advantages of growth hacking your content marketing strategy is you can make gains on a budget.
It is based on your creativity and understanding of the options available. Using a mix of techniques to increase brand awareness, drive more traffic to the website and convert them into sales as quickly as possible.
A Complete Guide to Social Media-Based Lead Generation
Can you name anyone other than your grandparents who aren’t on social media? Maybe you can think of one or two, but they’re the outliers in 2021. Also, even if they aren’t on Facebook or Instagram, chances are they still use YouTube and LinkedIn for the occasional video and connection.
Social media has completely changed the way businesses connect with each other throughout the past decade.
Why I care: Sticking with the theme of becoming more effective and efficient in your marketing approach. I am sharing this article on social media platforms.
The better you understand the platforms and their audience. The better you can put together a marketing strategy for the options that will provide the best ROI. Sure there are platforms that we need to have a profile on just because. But that doesn't mean that you have to devote budget and resources to them. Prioritize for results and let awareness follow.
Search Engine Optimization/SEO
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
Discover the value in keeping certain pages on your website out of Google search engine’s index, with instructions on how to do it.
Why I care: Advice and guru recommendations tend to speak to adding content. Rarely do you hear about the strategies of excluding pages to secure better results.
I'm sharing this article to dive a little deeper into the strategy of content marketing. Take a look at why it's not always good to add every piece of content to your website's search engine index. Along with the guidelines on how to keep/remove the content from being indexed.
Google Explains Rendering and Impact on SEO
Web page rendering is what happens between the browser and the web page, the process of building a web page. An efficient rendering process results in high Core Web Vitals scores.
Less efficient rendering can impact sales, advertising earnings, and even web page crawling to a certain extent.
Why I care: I'm sharing this article because it provides an explanation of the rending process and its impact on SEO. The better you understand the process as a website owner. The more equipped you are to address the issues that could be costing you sales and hurting your core web vitals scores.
7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
SEO crawlers are indispensable tools but they need an SEO pro's insight and experience to determine which warnings to heed or ignore.
Why I care: SEO is an ever-evolving aspect of establishing and building up a brand. The organic traffic aids in helping SMBs stay in the mix without having deep pockets. Unfortunately, it is a part of brand building that can cause anxiety. When you don't have the experience of knowing what to look for and what to ignore.
I'm sharing this article because to help cut down on the overwhelm of getting warnings and errors that send you down a rabbit hole. Trying to figure out what the issue is and how to correct it. Gaining access to SEO crawlers is helpful but it can also cause confusion for those DIYers trying to learn how to use them properly.
Consultation
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You're not in it alone. If you have follow-up questions or feel like you need help.
You can book a free consultation by heading over to my calendar. Check the availability for a call and lock in a time that works for you.