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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that are continuing the conversation and education around brand development and marketing strategies that help build stability and growth.
A change in perception is a change in direction. One that can benefit not only a brand but its customers and prospects. Continue to look for ways to move beyond building a business and branch out into building a brand.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- LinkedIn vs. Facebook: Which Is Best for Your Business?
- Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance
- The Ultimate Guide for Creating Powerful Landing Pages for Your Brand
- How to Write an Author Bio: E-A-T, SEO Tips & Great Examples
- What is an A/A Test & Do You Really Need to Use It?
- 5 Email Unsubscribe Button Ideas That Could Save Subscribers
- 310 Best Instagram Captions: Good, Cool, Funny, & Cute IG Quotes
- 20 Great Search Engines You Can Use Instead of Google
- 8 Exciting Video Marketing Trends for 2022
- 7 Insights Into How Google Ranks Websites
- Why Does Google Replace Page Titles?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
LinkedIn vs. Facebook: Which Is Best for Your Business?
Facebook and LinkedIn are huge social platforms that offer a number of ways to reach your audience. Discover which one is better for your business.
Why I care: While creating a presence on all social platforms can be advantageous. Knowing where to put your focus and effort is the difference between ROI & fair weather results.
If your audience is more B2B than B2C it would be helpful to put your efforts into a platform that is going to get you prospects, qualified leads and sales.
Facebook Outlines Impacts of Apple's Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance
The new overview outlines the performance impacts Facebook's seeing, and how advertisers can mitigate data loss.
It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts.
Why I care: The changes in Apple's data tracking are going to change marketing strategies and campaigns. Understanding the implications will allow marketers to make adjustments.
We're now looking at situations where tracking across apps and websites can be turned off. Which drastically changes the approach to running and refining campaigns based on reach and analytics.
Brand Building Strategies
The Ultimate Guide for Creating Powerful Landing Pages for Your Brand
Your website is your brand’s first impression. Here’s how to create landing pages that convert and keep customers coming back for more.
Why I care: The common misconception among SMBs is that the page that converts the most is the homepage. They'll run campaigns to the homepage instead of bringing prospects to the information they clicked to find out more about. That's counterproductive.
Take it a step further. It is important to ensure that the landing page that you bring people to answers the questions. Provides the solutions promoted and helps the prospect qualify themselves.
Having call-to-actions and ways to complete the transaction are things that may or may not be on some of the pages that are being promoted. This is costing businesses sales.
5 Steps to GMB Products Set-Up via Google Product Editor
Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here's how.
Google officially calls this feature “Product Editor,” but you’ll likely hear it referred to as “GMB Products” in marketing circles.
Either way, although GMB Products has existed since 2018, it first popped into many businesses’ Google My Business dashboards when it came out of beta in early 2020.
Why I care: By adding your products to your GMB profile. You're increasing awareness and qualifying leads before they even get to your website.
It's a great way to keep consumers up-to-date with your stock and new releases.
Helpful Tips
How to Write an Author Bio: E-A-T, SEO Tips & Great Examples
Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here.
Why I care: The struggle to be able to be consistent and purposeful with your content is real. Gurus on down to other business owners who have found success in SEO will tell you your words matter. One of the takeaways from this article is that it's not just what you say but how you say it.
Passive content that does speak from an authoritative place is less like to rank well. At least as someone that comes across as an expert in their field. When someone is searching for answers online. Are they more likely to click on a maybe this will help or an article with a definitive tone and feel?
What is an A/A Test & Do You Really Need to Use It?
Is your A/B test truly effective? Consider running an A/A test to determine the validity of your data.
WIth A/B testing you often have to rely on testing software to pull the data, and there's a high probability of receiving a false positive. If you're not careful, you could make incorrect assumptions about what makes people click.
Why I care: The focus for so many marketers and businesses is on ROI. it's the main reason for looking at analytics. One thing that you seldom hear about is people testing to confirm the accuracy of the analytics.
If your tools aren't accurate your strategies and optimizations can be off. This affects marketing budgets and overall efforts for understanding your target audience.
5 Email Unsubscribe Button Ideas That Could Save Subscribers
Worried your unsubscribe button is causing a mass exodus from your email list? Use these best practices to keep engaged subscribers.
Why I care: Building up a quality subscriber list is no easy task. The temptation is to hold on to as many as you can get because the numbers sound impressive.
However, have a cultivated list of engaged subscribers increases your open and click rates. It also helps to keep your emails from getting blacklisted because you're holding opting out hostage. These best practices can help hold onto subscribers but also help you release the subscribers that are comprising your analytics.
310 Best Instagram Captions: Good, Cool, Funny, & Cute IG Quotes
Next time you're contemplating a caption to go with your Instagram photo, take a look at our complete list of captions for any mood you want to share.
Why I care: If you struggle with what to post and how to craft things in a way that gets engagement. It can be helpful to get some ideas that are showing proven results.
310 captions are more than enough to find some options that could be customized to your business. I'm sharing because results come with consistency and purpose. These examples provide examples for different situations.
20 Great Search Engines You Can Use Instead of Google
Looking for more privacy or an ad-free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google.
Google’s easy-to-use interface and personalized user experience come at a cost. Google tracks your activity throughout their services, keeping a detailed history of your search queries, the sites you visit, and much more.
Why I care: Privacy concerns and having your information passed along to advertisers and third parties aren't always the best experience. Having a way to search and operate online without feeling like you're being tracked by every keystroke matters.
On the flip side of that for marketers. Winning in a Google search can prove to be a herculean task. Building up your brand on less competitive search engines is a good strategy for ranking well.
Marketing Strategies
8 Exciting Video Marketing Trends for 2022
Ready to add video to your brand’s content marketing strategy? Here are 8 of the most exciting video marketing trends we see on the horizon for 2022!
Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy.
Why I care: It's officially past the point of guessing if video is the right way to go. The question at this point is how can you add video marketing into your business.
I'm sharing this article because it can provide insights into methods and strategies that can be implemented into your marketing mix.
Search Engine Optimization/SEO
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.
Google’s algorithm is built around understanding content and search queries and making the answers accessible to users in the most convenient manner.
These seven insights show how to develop a winning SEO and content strategy by leveraging what we know about Google’s algorithms.
Why I care: These insights aren't based on the author's opinion. This is the result of studies and research performed by Google. Reviewing and implementing the feedback can directly affect how you're being viewed by the search engine.
Why Does Google Replace Page Titles?
Google shares new information regarding the page title update and explains how it chooses replacement text.
The page title update rolled out last month, which replaces less than 20% of titles in SERPs with text Google considers more relevant to the query.
Since the initial rollout, Google has further refined its system for generating page titles and now has additional guidance for everyone.
Why I care: SMBs should take note of the changes that are being made to titles. If you're not well versed or confident in content marketing or SEO. This is a great way of learning what search engines want to see. More to the point what search engines believe consumers want to see when they're searching.
Consultation
Do you have any question or need help?
You're not in it alone. If you have follow-up questions or feel like you need help. Shoot your shot. You can book a free consultation by heading over to my calendar. Check the availability for a call and lock in a time that works for you.