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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that are focused on brand development strategies. What steps can you take to help establish the foundation and overcome stagnation
A recommendation and best practice is only as useful as our understanding of it. There's a lengthy list of things that we all know that we should be doing. It only gets prioritized when we understand what can be gained and lost. That's where educated decisions are made.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Microsoft Bing Tests "Skip To Web Results" In Search Results Interface
- Strategically Advertising in the Attention Economy: The 4 Types of Attention
- What Is Market Intelligence?
- 30 Ways to Drive Traffic to Your Website
- How To Use Social Media for Keyword Research
- 10 Unique & Free Keyword Research Tools You Didn’t Know You Needed
- How to Build a Go-to-Market Strategy in 8 Steps
- The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today
- What is YouTube Shorts & Why Marketers Are Already Using It [+5 Brand Examples]
- Google Ranking Factors for 2022
- Link Building for Local SEO: 6 Easy Ways to Get Backlinks
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Microsoft Bing Tests "Skip To Web Results" In Search Results Interface
Microsoft Bing is testing a feature to let searchers skip down to the web results, past the ads, past the knowledge panels and direct answers and people also ask boxes and just see those web results. The link is attached to the left side bar of the page and anchors you down to the proper portion of the search results.
Why I care: While providing this option is an improvement for the user experience. It also affects the mobile advertising space. If users can bypass the ads the above the fold premium placement people have been traditionally paying for loses some of it's value.
Strategically Advertising in the Attention Economy: The 4 Types of Attention
One scroll through social media gives you the experience of the attention economy. It’s an economy built on views, clicks, and conversions—and it all starts with the moment someone’s attention lands on your content. This is why brands spend weeks testing their copy, the color of their call-to-action buttons, and their graphics. Attention equals money.
Why I care: There is no one-size-fits-all approach to advertising and marketing. As a brand and marketer, you have to identify what is going to resonate with your audience. How it is going to tie into your brand messaging and narrative.
This article speaks to 3 types of attention to consider when putting together your advertising strategy and ad messaging.
Brand Building Strategies
What Is Market Intelligence?
Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. Here's what it is!
Why I care: When brand opportunities or emerging crises happen, they do so quickly – being ready to capture and act upon this insight in real-time is crucial. These things rarely announce themselves days ahead of time.
So, although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order. Market intelligence helps brands keep pace with, and even ahead of, ever-changing market conditions.
30 Ways to Drive Traffic to Your Website
Wondering what types of content are best for driving traffic to your website? Look no further, these 30 free and paid tactics are sure to bring visitors.
Why I care: Whether it's an email and or a comment on a post. If you're running a business at some point you're getting contacted by a vendor attempting to sell you on sending traffic to your website.
Traffic does matter and it can be the difference-maker between a business scraping by and thriving. That said having a proper understanding of the ways that you can drive traffic to your website matters. This knowledge will help you put together a plan and strategy around how to accomplish the goal. Help you to identify what you need to keep in-house and what should be outsourced.
Helpful Tips
How To Use Social Media for Keyword Research
Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research.
Why I care: This isn't just for SEO pros but for SMBs who handle their SEO strategies in-house. If you're a DIY'er and operating on a limited budget. Finding ways to do your keyword research without paying monthly/annually for tools is important.
Here are some helpful tips for learning more about your target audience through social media.
Products & Services
10 Unique & Free Keyword Research Tools You Didn’t Know You Needed
Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they're free!
Why I care: Identifying the right keywords is crucial to Brand Development. It is where you find not only your audience but their needs. Understanding the wording they're using to search for helps brands resonate.
Gain a better understanding of the audience and their level of education on topics and talking points. Let it drive your content and Brand messaging for better results.
How to Build a Go-to-Market Strategy in 8 Steps
Most new products fail—we’ve all heard that. But the better you prepare your product and yourself for the product launch, the better your chances of escaping that disheartening statistic.
The go-to-market strategy is the method to give yourself the green light to introduce a new product and make any significant changes while there’s still time.
Why I care: There is a significant amount of time and effort that goes into researching, planning, and rolling out a new product/service. It could be a significant difference-maker and still not do well based on the go-to-market strategy.
There is more to a successful product launch than having a great product. Implementing a great marketing strategy to ensure people know about the product/service plays a significant part as well.
Marketing Strategies
The Basics of Drip Marketing And Why You Need to Set Up Lead Nurturing Today
Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else.
Email itself has proven to be a consistent conversion driver. Over the last five years, its conversion rate has varied only about three percentage points.
Why I care: Drip marketing as a marketing strategy frees up the time of business owners and marketers. Automating the process while allowing you to control the narrative. Nurturing leads and customer loyalty to your brand.
What is YouTube Shorts & Why Marketers Are Already Using It [+5 Brand Examples]
Now that YouTube Shorts has launched globally, learn how to use the short-form video platform to engage with its 2 billion+ active users.
Why I care: Video content is not just a popular form of marketing. It is a brand-building strategy that helps targeted audiences get to know the brand.
Consumers don't always recognize and or remember brands. They do however remember the representative when the brand uses the right person for the message.
Search Engine Optimization/SEO
Google Ranking Factors for 2022
It’s not too early to start on next year’s content marketing plan! Before you do, you need to know which Google ranking factors make the biggest impact. Here’s our list of factors to watch.
Why I care: Planning out your marketing strategy is an essential part of forecasting lead generation and sales. SEO doesn't reflect the results of implementing strategies right away. Implementing strategies heading into the new year helps you hit the ground running to start the year.
Link Building for Local SEO: 6 Easy Ways to Get Backlinks
In this video, you’ll learn 6 local link-building tactics to rank your local business higher in Google.
Why I care: Local link-building tips that can help a business strengthen its presence in its local market. This video highlights the differences between local and overall link building. Allowing a marketer to focus on what is going to get the results in their area.
Consultation
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