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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that are focused on looking past the recommendations to the how and why.
A recommendation and best practice is only as useful as our understanding of it. There's a lengthy list of things that we all know that we should be doing. It only gets prioritized when we understand what can be gained and lost. That's where educated decisions are made.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
- Google to Begin Sharing More Search Term Data With Advertisers
- 7 Niche Market Examples You Can Learn From
- Social Listening: What, Why & How
- How to Set Up Google Analytics for Your Website
- Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
- How to Implement the 4 Ps of Marketing
- Organic Marketing vs. Paid Marketing: Everything You Need to Know
- The Ultimate Content Marketing Strategy Template
- How to Calculate Your SEO ROI Using Google Analytics
- How & Why Usability Will Be the Future of SEO
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Advertising Tips
Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
Why I care: From professional to beginners we always have room for improvement. The ability to remove the mistakes that may be in the way of our goals and success is a skill.
This article covers ways that we can all check for and correct issues within our approach to paid advertising campaigns with Google.
Google to Begin Sharing More Search Term Data With Advertisers
Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know!
Why I care: The data that Google has held back help advertisers make more strategic decisions. Adding value to the paid campaigns. There is a catch and a sense of urgency for those that were solely relying on Google providing the search term data. Search term data from prior to September 1, 2020, will only be available up until February 1, 2022.
The addition of more search term data will do more than just help with paid advertising. Content marketing strategies and SEO will benefit as well.
Brand Building Strategies
7 Niche Market Examples You Can Learn From
If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular markets tend to have a high barrier to entry.
Why I care: The increase in entrepreneurship and people starting their own businesses has always been significant. But the numbers have increased as a result of the pandemic. There are more and more businesses being created.
As an agency that focuses on brand development. One of the things that I discuss is finding your niche. The reason that a lot of businesses get created and fail is that they're creating businesses in competitive markets that are difficult to compete in. Specifically for a new business with limited revenue resources. By finding a niche that you can compete and win with you can establish a foundation to build on. Increasing the chances of stability and longevity.
Social Listening: What, Why & How
What is social media listening exactly? How is it harnessed and used to inform strategic brand strategy?
One common misconception is the belief that social listening and social monitoring are the same thing – interchangeable terms for one process. In truth, social listening and social monitoring – though often used together – have distinct jobs to do, much like your CEO and CFO.
Why I care: Developing brands and creating brand strategies requires staying in tune with the markets you're navigating.
Social Monitoring is a key component of Reputation Management. Tracking mentions and engagement. Social Listening is a Brand Development resource for overall success.
Helpful Tips
How to Set Up Google Analytics for Your Website
When you set up a business website or blog, the primary goal is to attract visitors and, hopefully, have them convert into paying customers further down the line.
If you’re new to Google Analytics and unsure of how to set it up for your site, this post is for you. Follow our step-by-step guide to setting up Google Analytics correctly in 5 simple steps!
Why I care: Whether you just starting out as a business or you've got some years under your belt. If you're not tracking your traffic you're setting yourself up to work harder than you need to.
With Third-Party cookies going away. Gathering your own First-Party data has become even more important. It is an opportunity for you to learn more about your audience. Which in turn allows you to provide a better offering.
New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed
The report looks at key social media usage shifts over time, and what they mean for future adoption trends.
Why I care: If you want to understand the latest social media platform updates and maximize your own efforts in social media marketing, it's worth taking a broader view of consumption trends, and considering how people are looking to use social apps to connect, in various ways, over time.
By understanding such trends, you can get a clearer idea of what people want to see from your brand - which is where app analytics platform App Annie’s latest report comes in.
Products & Services
How to Implement the 4 Ps of Marketing
The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model are product (what you sell), price (how much you sell it for), place (where you sell it), and promotion (how you get customers).
Why I care: Brand journeys that start with a proper plan and strategy tend to outperform those winging it. When you have a structure and flow in place you can plan for the hiccups that may come up along the way.
This is a useful article for brands that are new or are considering rolling out new products and or services. Something worth reviewing and testing out to see if it fits with your business model
Marketing Strategies
Organic Marketing vs. Paid Marketing: Everything You Need to Know
Do you use organic and paid marketing? Learn the difference between the two and get started on building your organic strategy today.
Why I care: When speaking with entrepreneurs and SMBs seeking ways to build up their brand. The majority ask about paid marketing as an option. Only they don't have the budget to truly see the ROI.
Organic marketing is more a matter of putting in the time, strategies, and best practices needed to get results. The ROI on organic marketing can be just as lucrative. Paving the way to pay for paid marketing campaigns out of profits.
The Ultimate Content Marketing Strategy Template
Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template.
Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start!
Why I care: SMBs tend not to have a specific person or team dedicated to their content marketing strategy. Leaving business owners wearing more hats than they have time to manage.
By investing time into setting up a structure that addresses the brand message and goals. SMBs can be more strategic in their approach instead of winging it. This leads to consistency and brand messaging that consumers can follow. Aiding in the know like trust customer journey.
Search Engine Optimization/SEO
How to Calculate Your SEO ROI Using Google Analytics
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Why I care: As business owners, we hear about the importance of Google Analytics. As agencies, marketers, and brands we understand that it has answers that can drive strategies and results.
Here is a use case for prioritizing setting up, reviewing, and adding results into brand-building strategies. The ability to calculate your SEO ROI will help prioritize efforts and remove the non-producing ones for a more effective strategy.
How & Why Usability Will Be the Future of SEO
Both the advancements of many of the CMSes and Google itself converge to create an environment conducive to real change. These changes will, without a doubt, directly impact SEO.
Why I care: The wave of new businesses and the ease of tools allowing people to take tasks on themselves. Has become a blessing and a curse. While the tools make it easier to create. They don't educate.
Where am I going with this? Usability... The ease of creation doesn't automatically equate to ease of use for the consumer. Content Management Systems are providing frameworks that meet the minimum standards.
The result will be SEO evaluations and ranking leaning more in the direction of the user experience and the expertise in ensuring the click from the search recommendation is of value. Throwing together a website is going to get you an online presence. But not necessarily a ranking that helps to bring in leads and prospects organically.
Consultation
Do you have any question or need help?
You're not in it alone. If you have follow-up questions or feel like you need help. Shoot your shot. You can book a free consultation by heading over to my profile.