Business owners have so much on their plate between trying to manage the day to day aspects of keeping things running properly. Identifying new ways to grow the business and compete in your market. Sourcing new leads to maintain your business and have some stability.
It is hard to stay up to date with all of the news articles and relevant information shared throughout the internet in articles, videos, and social media posts. My goal is to help alleviate that by saving you time and providing information that can help you make sound decisions and adjustments.
Questions Business Owner Are Asking
Busting up some common trademark myths - YouTube
The question to ask as a business owner is am I basing my business decision on rumors and bad information? Is this something that I can use to help me with my business and protect my brand?
As a business owner, it is important to not go off of rumors and second-hand information when making business decisions. Gaining a clear understanding of trademarks and clearing up the myths surrounding trademarks. Let's take a look at when it makes sense to get a trademark and what you do and do not have to worry about what to consider before you get started.
How to Make Your Content Stand Out in 2021 | by Eva Gutierrez ✍🏼 | Better Marketing | Dec, 2020 | Medium
2020 has brought about a lot of changes in not only how businesses interact with their customers and audience. But how they craft the content to reach them. The questions to ask as a business owner are am I prepared for the influx of more businesses online and how can I make sure that I stand out from the crowd?
I'm sharing an article that discusses "how to make sure your content stands out in 2021. There will be more people online and more people trying to compete in markets to make up for lost revenue. Prepare yourself for how to stay relevant and or gain an edge for your business.
Twitter Relaunching Verified Accounts
As Twitter prepares itself to relaunch verified accounts it will be important to ensure that your account will not be affected. There are plenty of services out there that provide followers and engagement at cost. Once Twitter is done vetting accounts this could directly affect the accounts that paid to get their check.
The question to ask as a business owner will be is this an opportunity for me to elevate my business or do I need to do damage control. This can be a detriment to some and a moment to become more competitive for others. It will be worth keeping an eye out for the fallout behind the relaunch.
How to Come Up With Tangential Content Ideas — Whiteboard Friday - Moz
Learning how to write content beyond your product and service offering can be a useful skill. As long as you keep it relevant. The question you should be asking as a business owner is how do I find more creative ways to present my content to people who are not directly searching for my product or service offering
Tangential content is a form of content that is not directly related to your product or service offering. Yet it can still be an effective form of content marketing. You're still promoting relevant content but not locked in on topical text. Leaving you more room to work with and opportunities to reach an audience. that isn't searching for the topic but the situation.
You Win: How to Set Up an Effective Online Contest
Online contests are a great way of getting people to interact with your posts. You get to gather information and qualify leads and they get a prize. Here are some helpful tips on how to be able to not just set up an online contest but make sure that it is effective.
You can be a lot more effective when you know what's required and have a clear understanding from the start. Set a budget aside, plan what the prize is and how you will deliver it. Will there be multiple prizes to increase the engagement and participants? How long will you run the content? etc.
How to Create a Content Strategy for Email
Email marketing is a pivotal part of any digital marketing campaign. It delivers one of the best results out of all the strategies. It can be used for potential customers as well as existing customers. It is a lot easier to sell additional products/services to an existing customer. Creating a content strategy for email is a great way of continuing to nurture those relationships after the purchase.
Affiliate Marketing for Beginners: 7 Steps to Success
Here are 7 steps to success in Affiliate marketing for beginners. If you're a business with products/services that are at a higher price point. Creating an Affiliate Marketing Program may be a sound investment to generate leads for your business.
Contact Form 7 Vulnerability in +5 Million Sites
Contact Form 7 has rolled out an update to address vulnerability issues that could leave your website exposed to being hacked and malware added. It will be important to make sure that you update the plugin to the most recent version and run your malware protection to make sure you're not running into any issues.
Your Business During COVID-19: What You Need to Know Tickets, Tue, Dec 22, 2020 at 1:00 PM | Eventbrite
The struggle is real for small business owners trying to stay afloat. Finding resources that can help you weather the storm is crucial for businesses suffering due to quarantine restrictions. This is why I'm sharing an event that will discuss options for getting help with your business.
Register and find out more about the opportunities for aid and support. Attend the free webinar and see if this is a fit for your business.
Google December 2020 Core Update Insights
As Google continues to update its core algorithm. It is important to stay up to date and make the necessary adjustments. Staying ahead of the curve and making sure that you get a good score and show up in the right keyword search queries. Which can make all the difference when trying to make your way in a competitive market.
This article covers 5 search marketers who share their perspectives on the December 2020 Google Core Algorithm Update.
Twitter launches its voice-based ‘Spaces’ social networking feature into beta testing – TechCrunch
Twitter announced the beta testing of its version of the Clubhouse startup. It is currently limited to select individuals. The goal of the testing is to try to make it a safe space while not limiting free speech. The audio-only chat room will be a new concept that they hope to capitalize on before it takes off.
Clubhouse is still invite-only and is running into some issues with not having moderators involved to monitor interactions and remove bad actors.
Once the kinks are ironed out this could be a useful tool for business owners. A way to have conversations with their target audience and answer questions in a forum.