Introduction
Welcome to Issue #3
The Majority Media newsletter is designed to help keep you up to date on the latest news and articles. Curated to save you time on searching for relevant articles. Whether you already own your own business or you're looking into it this will be a useful newsletter helping to provide you with insights and information.
If there are specific topics or categories that you'd like to see added or more of, feel free to reach out and it will be taken into consideration.
Questions Business Owner Are Asking
How To Do Local SEO for Businesses Without Physical Locations in 2021 - Moz
Whether you have a storefront or not Local SEO is still something to include in your marketing strategy. Establishing your business locally isn't limited to people who can walk into your store. Online search engines like Google will provide local results.
Your marketing strategy should include promoting your business online locally. Driving in organic traffic that you can turn into potential and long-lasting customers.
What Is Affiliate Marketing? (Examples & How to Get Started)
One of the digital marketing strategies that go overlooked by smaller businesses with products that may have a mid to higher price point is Affiliate marketing. It is a useful lead generation source where you can set the percentage paid out to people that share links that bring people to your website.
Consider all your options when trying to find ways to generate more leads and need a way to forecast your sales revenue quarter to quarter.
Start Using Content Marketing for Lead Generation | DIYMarketers
Content marketing is an important part of a digital marketing strategy. Important because this can generate leads and continue to build customer loyalty. Keys to longevity for business owners and entrepreneurs. It is an opportunity to educate potential customers and show you're expertise. A way to let the target audience that they've arrived at the right place to address their needs.
How To Make Money In Media Without Ads | Medium
Staying on top of the different ways that you can generate revenue on a budget can be a full-time job for small business owners. Between trying to maintain your business, compete in your market, and finding opportunities for growth. It can feel like there aren't enough hours in the day or days in the week.
Expanding your scope to options outside of the traditional best practices of generating revenue can help you find that competitive edge. While ads are a tried and true method. You may not have the budget or resources to continue to run campaigns.
Today we share a 10-minute read on alternative options that may be of interest to you when thinking about your marketing strategy.
Why and how companies are turning to brand journalism - Ragan Communications
When thinking through your content strategy how many options do you have to drive the results that you're looking to achieve?
Today we share an article on looking at brand journalism as an option for your content marketing strategy. A different approach to stand out from the crowd.
10 ways to improve your email open rates today — The Email School
As a business owner, you have to continue to come up with ways to increase the results. If you're putting in the work to send out emails. You want to see results with your email marketing.
Here are 10 ways to improve your email open rates. Why is improving your open rates important. The better your results the better you can plan and put together your marketing campaign strategy. It helps you know where to invest and how much to get the results that you're looking for to hit your goals.
Helpful Tips
Lessons learned from producing 100 podcast episodes - Simon Owens's Tech and Media Newsletter
If you're like me and other business owners you don't always have the time to sift and sort through articles for relevant content. One of the solutions to that time dilemma would be podcasts. You can listen while you work and still gather relevant information.
Personally looking into starting my own podcast to relay relevant digital marketing information to audiences. In doing the research I find that the most insightful lessons come from people who have been through it and fairly recently. The easier said than done advice can make you feel inept when getting it from people so far removed that they forget the struggle is really building up your audience and getting set up.
SEO Success Is a Moving Target, but Good Content Will Always Be Crucial
Writing content with SEO in mind is just as important as writing for your target audience. When search engines like Google review your website you want them to see the value in your content.
Providing content that meets the needs of those searching for answers increases your chance of getting content added as a featured snippet and FAQ response. Bypassing the need for fighting to be number one ranking wise. Getting your brand and expertise front and center in a way that can benefit your business.
WordPress
WordPress 5.6 Brings the Good, the Meh and the Ugly
WordPress 5.6 update has been released and it's time to review the update. The article provides an overview of the benefits of the update as well as the things to look out for and keep in mind before you make the update to your website.
How To Speed Up WordPress (A Non-Technical Guide) | Fonts Plugin
The speed of the website factors not only into potential customers' response. It is taken into consideration by search engines and who they recommend in their results.
Studies have shown that 47% of users expect pages to load in two seconds or less. Also, they found that 40% of users will abandon a website completely if it’s taking 3 seconds or more.
It’s not just users, Google also uses page speed as a ranking factor when deciding which order to place websites in the search results. Slower pages equate to worse rankings.
WordPress Vulnerability News, December 2020 - WebARX
Whether you're a business owner that is running your own website or have someone helping you with maintenance. It is important to stay on top of the security vulnerabilities out there for your website.
Here is a list of the WordPress vulnerabilities so far in December. Keep in mind that the new release of WordPress 5.6 will also add to this list for those plugins and providers that haven't adjusted to the changes the update puts in place.
MBE/MWBE
Benefits of Becoming MWBE Certified 2020 - YouTube
It's not limited to just construction. MBE/MWBE can open a lot of doors for your business. Get certified so that you can compete with larger companies in your industry. Bid on contracts, partner with other businesses. Grow your business with sustainable income through projects set aside for you.
News
PPP Loan Forgiveness DUE Dates [When to File for Forgiveness] Paycheck Protection Program 12/12 - YouTube
PPP Loan forgiveness Information provided by a CPA to discuss when to file and how to start preparing for it. If you're like me you may be starting to get the paperwork together to close out the year.
The next round may be coming up if the new Covid Relief Bill is passed. In case you missed it the first time around. Stay up to date with the latest information on where things stand and the rules around forgiveness.