Just In Case It's Needed
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that cover ways to sure up your business and or your clients.
If I can share an article that helps you address a concern or shine a light on something that may not have been on your radar. The newsletter has served its purpose.
This week you will find preventative measures, troubleshooting guides, and things you'll want to avoid like getting pages deindexed by Google. For the entrepreneurs who put themselves out there and feel like they're figuring things out as they go. I've added some insights for you as well.
Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions
- Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
- Pinterest Adds Product Tags in Idea Pins, Provides New Affiliate Options for Creators
- 9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
- A Step-by-Step Strategy for B2B Pillar Pages
- 6 Growth Hacking Strategies You Can Get Started With Right Now
- Deliver a unique loyalty experience through different levels of configuration and customization
- The Beginner's Guide to Product Photography [Tutorial + Examples]
- Now is the best time to stitch your search marketing loopholes before 2022
- 20 Ways to Get Deindexed by Google
Featured in this week's "Questions Business Owners Are Asking".
How important is testing before running paid ad campaigns?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
How important is testing before running paid ad campaigns?
This week in Questions Business Owners Are Asking.
I'm covering a topic/question that is top of mind. We are approaching the end of Summer. If you haven't already started working on your marketing strategy for the Fall & Holidays. You are cutting it close...
Sticking with the theme of operating with strategy and purpose. I am putting this question out there to help business owners doing their DIY thing and marketers.
There are gurus, agencies, and people out there that will tell you scared money doesn't make money. I am of the mindset that moves without a clear strategy is relying on luck. Something that SMBs can't burn through marketing budget on hoping for the best.
LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions
LinkedIn has seen another quarter of 'record engagement' while it's also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft.
The platform has surpassed $10 billion in revenue for the first time, up 27% year over year.
Why I care: Continuing the theme of following the money. This signals that B2B opportunities are still out there. The slowdown hasn't shut things down completely.
Businesses are taking this time to build their brand and credibility. The increase in active sessions and in-app engagement. Signals movement in the job market is tied to consumer needs. How you navigate this current climate can dictate what kind of leap that you make when "the new normal" set in.
Boost Your PPC Conversion Rate with Smart Landing Page Segmentation
Bringing the right visitor at the lowest possible cost is only half of the battle to achieve a good ROI with paid traffic. Your landing page must convert this visitor into money.
And one of the most overlooked practices to increase the conversion rates of PPC campaigns is segmentation: sending your visitors to different Landing Pages based on a set of criteria. ****
I know. A lot of people do it at some level. But trust me: only a few really explore the power of segmentation at its full potential.
Why I care: The Holidays and prime shopping days will be here before you know it. I want to make sure that marketers working on their strategy are taking a look at the full picture.
The 30,000ft view is not just focusing on the ad and its messaging but what happens after the prospect clicks. How are you ensuring that you're getting as much bang for your buck. ROI for Small to mid-size business owners matters.
Brand Building Strategies
Pinterest Adds Product Tags in Idea Pins, Provides New Affiliate Options for Creators
Pinterest is joining the race for creative talent, with some new tools to help Pin creators monetize their on-platform presence, while also better enabling brands to promote their products via influencer partnerships.
First off, Pinterest is adding new shopping tags to Idea Pins, its own take on the social Stories format. Like other Stories options, Idea Pins enable users to upload short video clips, which are displayed along a top row in the app.
And now, creators will also be able to tag specific items within their Idea Pin clips.
Why I care: If you haven't guessed already. I'm a big fan of identifying new and strategic ways to interact with target audiences.
The new options will provide new ways for Pinterest creators to monetize their platform presence. In other words, you can turn your Pinterest account into a revenue stream. By becoming your own publisher with an audience of subscribers that care about what you pin.
Think it through as a benefit for businesses that have products. But you can also use it as a resource for services when you share the results. Aligning them with your testimonials and reviews.
9 Business Challenges Every Small Business Struggles With (And How to Fix Them)
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and, according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
With those survival rates, it’s easy to see why folks face the first few years of business with trepidation. But, many common business problems and challenges are actually fixable. Many times, you’ll find you need to take a step back, assess your pain points, and rethink your strategy.
Why I care: The struggle is real when it comes to starting and maintaining your business. Especially in the early stages. The pandemic has lead to a lot of entrepreneurs to take the leap for a variety of reasons. I not only applaud you. I want to help you with the learning curve.
This article speaks to 9 challenges that you may face. Things you may think that you're the only one going through. Things that as agency owners we work to convey to prospects, leads, and clients.
Sadly some bad actors leave businesses thinking it's only being presented for the revenue opportunity. When it's a cliff that the rest of us have seen enough people fall off of to want to warn someone running full speed not paying attention.
A Step-by-Step Strategy for B2B Pillar Pages
B2B companies are really focused on the middle of the sales funnel. They've got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand.
Why I care: The more conversations that I have with business owners about marketing strategy. The more I realize that there are misconceptions about lead generation.
Buzz words like sales funnel are nice and to a lamen sound complicated. What I want to do is remove some of the misconceptions. By highlighting a step that tends to get overlooked and skipped.
Addressing the top of the funnel and the beginning of the customer journey. Give the prospects and target audience a reason to want to know more. Take it a step further give them a way to learn with and through you...
6 Growth Hacking Strategies You Can Get Started With Right Now
Growth hacking is a term coined by entrepreneur Sean Ellis in 2010 to describe people and organizations who use creative, experimental approaches to drive fast growth on a budget. Since then, it’s become a marketing industry buzzword and growth hacking strategies are being embraced across industries.
But growth hacking has long been associated with startup culture and entrepreneurs, and larger organizations have often found it to be irrelevant for their more established teams or too difficult to implement amidst layers of bureaucracy.
Those second guys? They’ve been proven wrong in a big way this past year.
Why I care: Testing out different strategies is a great way to identify which one works best for where you are currently with your business. It also allows you to test out strategies that you may want to implement as your business evolves.
As a marketer, I'm looking at 3 phases. The current situation, the short-term, and the long-term. Working on and creating strategies for each. When you can find what strategies work for you and customize it to your business goals. You're going to see not just growth but sustainable growth.
Deliver a unique loyalty experience through different levels of configuration and customization
Read about how you can easily and quickly customize your loyalty program to match your brand identify and bring customers back to your store.
Why I care: The ability to nurture the relationship between you and your existing customers is the difference between longevity and a flash in the pan "Whatever happened to?" type of business.
Loyalty and rewards programs are a great way of saying that you value them as a customer. It wasn't just about the purchase but about them as a consumer. The learnings that you can get from these exchanges. Are going to help you keep the lights on and bills paid.
Products & Services
The Beginner's Guide to Product Photography [Tutorial + Examples]
Discover the tips you should keep in mind when photographing products to produce beautiful images that convert shoppers.
Why I care: When selling products imagery is one of the most important factors. We are in a skimming and scrolling world. If you want your potential customer to stop and take a close look. Your product photography has to be on point.
The cost of outsourcing can run high and take some time to pull together. You want to find the right business to partner with to get the rate and results that work for your business. For the DIY'ers this is an article that highlights how you can get started with keeping the work in-house.
Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more in search marketing and SEO. Kris Jones discusses some key elements to focus on before the cookie death.
Why I care: You can't get better or fix a problem if you don't know it exists. A lot of marketers are just plugging along with their marketing strategy. Thinking they're getting the most out of it as they can.
It is important to re-evaluate your marketing strategy at least quarterly. Check your links, brand messaging, and user experience. Where can improvements be made? Are you linking back to relevant landing pages? Telling your story in a way that moves prospects through the customer journey to a conversion.
Search Engine Optimization/SEO
20 Ways to Get Deindexed by Google
Why does Google remove some content from its index? These 20 practices can explain why Google chooses not to display some web pages.
Why I care: These days there's a plethora of tips and tricks that you can use to boost SEO rankings. Some are above board and others are not.
This article highlights some of the tips and tricks that could be costing you being indexed instead of boosting your ranking.
Do you have any question or need help?
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