Brand Building Strategies
Pinterest is joining the race for creative talent, with some new tools to help Pin creators monetize their on-platform presence, while also better enabling brands to promote their products via influencer partnerships.
First off, Pinterest is adding new shopping tags to Idea Pins, its own take on the social Stories format. Like other Stories options, Idea Pins enable users to upload short video clips, which are displayed along a top row in the app.
And now, creators will also be able to tag specific items within their Idea Pin clips.
Why I care: If you haven't guessed already. I'm a big fan of identifying new and strategic ways to interact with target audiences.
The new options will provide new ways for Pinterest creators to monetize their platform presence. In other words, you can turn your Pinterest account into a revenue stream. By becoming your own publisher with an audience of subscribers that care about what you pin.
Think it through as a benefit for businesses that have products. But you can also use it as a resource for services when you share the results. Aligning them with your testimonials and reviews.
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and, according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.
With those survival rates, it’s easy to see why folks face the first few years of business with trepidation. But, many common business problems and challenges are actually fixable. Many times, you’ll find you need to take a step back, assess your pain points, and rethink your strategy.
Why I care: The struggle is real when it comes to starting and maintaining your business. Especially in the early stages. The pandemic has lead to a lot of entrepreneurs to take the leap for a variety of reasons. I not only applaud you. I want to help you with the learning curve.
This article speaks to 9 challenges that you may face. Things you may think that you're the only one going through. Things that as agency owners we work to convey to prospects, leads, and clients.
Sadly some bad actors leave businesses thinking it's only being presented for the revenue opportunity. When it's a cliff that the rest of us have seen enough people fall off of to want to warn someone running full speed not paying attention.
B2B companies are really focused on the middle of the sales funnel. They've got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand.
Why I care: The more conversations that I have with business owners about marketing strategy. The more I realize that there are misconceptions about lead generation.
Buzz words like sales funnel are nice and to a lamen sound complicated. What I want to do is remove some of the misconceptions. By highlighting a step that tends to get overlooked and skipped.
Addressing the top of the funnel and the beginning of the customer journey. Give the prospects and target audience a reason to want to know more. Take it a step further give them a way to learn with and through you...
Growth hacking is a term coined by entrepreneur Sean Ellis in 2010 to describe people and organizations who use creative, experimental approaches to drive fast growth on a budget. Since then, it’s become a marketing industry buzzword and growth hacking strategies are being embraced across industries.
But growth hacking has long been associated with startup culture and entrepreneurs, and larger organizations have often found it to be irrelevant for their more established teams or too difficult to implement amidst layers of bureaucracy.
Those second guys? They’ve been proven wrong in a big way this past year.
Why I care: Testing out different strategies is a great way to identify which one works best for where you are currently with your business. It also allows you to test out strategies that you may want to implement as your business evolves.
As a marketer, I'm looking at 3 phases. The current situation, the short-term, and the long-term. Working on and creating strategies for each. When you can find what strategies work for you and customize it to your business goals. You're going to see not just growth but sustainable growth.
Read about how you can easily and quickly customize your loyalty program to match your brand identify and bring customers back to your store.
Why I care: The ability to nurture the relationship between you and your existing customers is the difference between longevity and a flash in the pan "Whatever happened to?" type of business.
Loyalty and rewards programs are a great way of saying that you value them as a customer. It wasn't just about the purchase but about them as a consumer. The learnings that you can get from these exchanges. Are going to help you keep the lights on and bills paid.