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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that cover how to troubleshoot, avoid and correct rough spots and situations that you may find yourself in.
Whether you're DIY'ing it as an SMB and made some errors in judgment. Find yourself in a situation that requires you to pivot.
Thinking through adjustments that you want to make to strengthen your brand. Here are some things to think about that may help you.
As always... Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How to Fix Disapproved Google Ads, Step by Step
- How to Write a Great Value Proposition [+Examples]
- A Guide to Responding to Positive and Negative Yelp Reviews
- 20 of the Best Product Page Design Examples We've Ever Seen
- 7 Smart Tools to Help Improve Your Social Media Branding
- Push vs. Pull Marketing: Top Differences & How to Use Them
- The Benefits of Working With Micro-Influencers
- Incorporating SEO in Your Product GTM as a Startup
Featured in this week's "Questions Business Owners Are Asking".
How to Establish Boundaries & Temper Client Expectations
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
How to Establish Boundaries & Temper Client Expectations
This week in Questions Business Owners Are Asking.
I'm covering a topic/question that was asked within a FaceBook group. A business owner was having an issue with a client that was aggressive and demanding instant responses.
The client felt that because they were paying "X" amount. It warranted a level of attention beyond the scope of realistic expectations. Especially for a thriving business.
Advertising Tips
How to Fix Disapproved Google Ads, Step by Step
Google Ads announced a three-strike system for ad disapprovals, which means understanding your disapproval causes and fixes just jumped the priority list.
Sometimes Google gets ad approvals/disapprovals wrong, so don't be afraid to make an appeal and get it right. Here's how to do it.
Why I care: It is easy to think I'll just do it myself how hard can it be. The other shoe to that mindset is getting your ad blocked from running after you either spent time, money, or both to get your ad created to run.
This article is a helpful resource on what causes disapprovals and what to do when you run into them. A troubleshooting guide for DIY'ers and non-professional marketers for Google Ads.
Brand Building Strategies
How to Write a Great Value Proposition [+Examples]
A value proposition is more than a slogan. In this article, learn the most important elements of creating a value prop plus tips for creating your own.
Why I care: Look no further than "Value" for why I'm sharing this article. How are you relaying not just the value of your experience and skills. But the value that you can bring into your client's lives by partnering with you and delivering results.
A Guide to Responding to Positive and Negative Yelp Reviews
Positive and negative Yelp reviews alike deserve a reply and can have a big impact on digital marketing. Here’s what you need to know.
Why I care: Yelp is a truly useful resource depending on the industry that you're in. If you've done any business through them you know that people can be a little fast and loose with their reviews. I've had to take over the responsibility for some clients to ensure things didn't get worse and it wasn't a stain on their reputation.
This article while, written about Yelp is shining a light on the importance of reputation management. Whether you use Yelp or not.
Helpful Tips
20 of the Best Product Page Design Examples We've Ever Seen
Read about some of the best product page designs on the internet and what best practices make them so appealing to website visitors.
Why I care: Business owners may struggle to find inspiration in the right places. A pretty page is one thing. An effective product page is something else.
Here are 20 examples of product pages to consider whether you're thinking about creating an online store or you already have one and want to level up.
Products & Services
7 Smart Tools to Help Improve Your Social Media Branding
Building a strong brand is critical for every business, and social media has quickly become the ultimate space to expand your audience, and scale your brand to the next level. These tools will help improve your social media marketing efforts and boost your brand presence.
Why I care: If you're a DIY'er who wants to take on the work yourself. Here is a list of tools that can help you with building brand recognition and your establishing a marketing strategy.
Marketing Strategies
Push vs. Pull Marketing: Top Differences & How to Use Them
Discover what push and pull marketing strategies are and which is most effective for your needs and goals.
Why I care: It is important to use the right strategies and methods to get the desired results. Using a hammer when you need a screwdriver might not be the best idea.
Applying the right strategy to prompt the desired response is what's going to get you to your goals. Knowing when to push the product or service vs. when to pull them in with marketing materials that educate. 2 different strategies. 2 different sets of results.
The Benefits of Working With Micro-Influencers
Working with influencers is an irrefutably powerful marketing tactic in the digital age. The concept is typically linked to celebrity status influencers or mega-influencers, who boast audiences in the millions and can get a marketing message out in an extremely proficient manner.
Why I care: As a small to mid-size business finding marketing strategies that fit within your budget can be difficult. It can take some options off of the table. Prompting some to take unnecessary risks. All or nothing isn't a good option. It is the last resort.
Here is a way to dial it back and still take advantage of a useful marketing strategy.
Search Engine Optimization/SEO
Incorporating SEO in Your Product GTM as a Startup
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here's how SEO can help.
Why I care: I am a big believer in planning with a purpose. Implementing an SEO strategy into your product release. Is the type of forward-thinking that allows a business to hit the ground running with a product release.
Marketing and Advertising are about anticipating the target audience. You listen, you learn, you adjust your content accordingly. Then you anticipate where and how you'll be able to share the results of your efforts with them.
Adding SEO into your product release strategy. Gives you a strategy that thinks through organic traffic and free prospects that you don't have to pay to converse with. Instead of cutting corners cut out the middleman.
Consultation
Do you have any question or need help?
You're not in it alone. If you have follow-up questions or feel like you need help. You can book a free consultation by heading over to my profile.