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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week you'll find articles that help shine a light on ways to gain a better feel for and relationship with your existing customers.
You'll find guides and checklists that can help you DIY'ers get set up for your projects. Along with articles on keeping track of your clients and how to nurture the partnerships.
Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- TikTok Adds New Live-Stream Moderation Tools as it Eyes the Next Stage of Live-Stream Shopping
- 10 Paid Search & PPC Planning Best Practices
- Everything You Need to Know About Data Management
- How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
- Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
- The 20 Best Email Newsletter Tools for Engaging Subscribers in 2021
- Popeyes calls a truce to chicken sandwich wars with a nugget launch campaign
- Free SEO Templates, Checklists & Guides to Kickoff & Improve SEO Work
- The Basic Elements Of Search Engine Optimization
Featured in this week's "Questions Business Owners Are Asking".
Should I niche down for a product launch or cast a wider net?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
NICHE DOWN FOR A PRODUCT LAUNCH OR CAST A WIDER NET?
This is a question that was asked by a business owner who has CRM solution. He wants to roll it out with a product launch but he’s not clear on his target audience.
The feedback that he was being given was more of a teardown than a build-up. Here’s what you do next is helpful. Here’s where you’ve gone wrong without a helpful solution is just a time suck and disingenuous.
My question is, right now I am stuck between going niche and marketing the software towards one industry (for example personal trainers) or offering it to all small business owners as I know it can benefit them all?
My question is, do you think it is always more beneficial to niche down or to cast a wider net. It’s something I have been indecisive about for a while. Thanks!
Advertising Tips
TikTok Adds New Live-Stream Moderation Tools as it Eyes the Next Stage of Live-Stream Shopping
The new tools will provide more capacity to manage your live-stream broadcasts in the app.
As it eyes the next stage of expansion, TikTok is looking to refine its live-stream offering, with a set of new additions to provide more control for live broadcasters, as well as new discovery tools to better highlight in-progress live-stream content.
Why I care: If you have a product or service that can be deemed instructive in parts. TikTok is an untapped resource. Walk the customers through how to get the best experience with short-form videos.
These new moderations affect the influencers which in turn can affect your brand. The ability to add moderators to live increases the value of a live stream.
The difference between multi-tasking and having a dedicated person or team replying to comments is a pretty big deal. As a brand, you can help drive the narrative and answer the frequently asked questions.
The benefits of being able to have that kind of access to a target audience are something worth keeping an eye on. It is something marketers and brands pay a premium for and it just became available for accessing an audience in a new way.
10 Paid Search & PPC Planning Best Practices
It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.
Why I care: Advertising and Marketing at its core are anticipating the needs of your customers and target audience. By continuing to evaluate your advertising strategy. You stay on target with the needs of your audience.
You'll hear me say it often but it bears repeating. Your target audience chooses you. It's up to you to listen and make the adjustments. Adjustments that make them say "Finally someone was listening."
Each round of a marketing campaign brings new insights, learnings, and if you're on top of your game best practices. Your audience is evolving your marketing and messaging better evolve with it.
Brand Building Strategies
Everything You Need to Know About Data Management
Learn about the importance of data management, how it can improve your business processes, and how to manage data according to your business' size.
Why I care: Data is the driving force behind forecasting and business stability. Data provides the analytical insights that allow for pivots and adjustments that can save money, time, and effort.
It is important to understand why data management is something to implement into your business practice. Once you get past the why you can start to narrow down the who of who is going to be the best fit for your business.
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Discover how to build a website using two different methods and 9 steps. Then get inspired with some real examples and tips from the pros.
Why I care: So often people want to create a website for their business but don't know where to start. This article provides a set of best practices that can help you plan for your web design project.
The work done upfront ensures opportunities to hit your goal. The goal for your business and your website.
Helpful Tips
Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
Why I care: These days the bulk of research, decision making, and shopping is done on mobile smartphones.
If you're running paid ads and not taking iOS changes into consideration. You're marketing strategy could be going to waste because you're alienating a whole audience.
Understanding what the update brings and the issues people are having allows you to address them in a timely manner. Keeps you agile with your marketing strategy. Moving you further down the path of putting the right ad in front of the right person at the right time. To trigger engagement.
Products & Services
The 20 Best Email Newsletter Tools for Engaging Subscribers in 2021
Not all email software is created equal. Here are the best email newsletter tools on the market to match your business's needs.
Why I care: Email marketing is a tried and true marketing strategy. It still gets results when used properly. A great nurturing tool that builds a brand and bond with a customer.
The issue for a lot of businesses is not knowing where to start. Which tool is the best fit for their business, budget, and process?
This article highlights email marketing tool options that you can review and make an educated decision on which fits your business best. Remember to not just think of where you are now but where you will be.
Marketing Strategies
Popeyes calls truce to chicken sandwich wars with nugget launch campaign
After instigating a frenzy with its chicken sandwich launch, the chain will donate 1 million nuggets — including those from rivals — to promote its new offering.
Why I care: One of the things I learned as a media planner is how much brands are concerned about perception. There's analytics for analytics on how their target audience responds to their marketing efforts.
Take note of how Popeye's took their shot at increasing their market share. They've reviewed the campaign results and have opted to pivot. A pivot in a marketing strategy isn't only smart it's what keeps you agile and on target with your audience.
They instigated the competition and are now pivoting by calling a truce and using a good cause to mia culpa. But is it really a truce.
When you shine a light on all of your competitors in a market. Then use their name in your promotion of a cause. One that backs them in a corner to follow suit. If they don't those watching just took note and may have been swayed by the corporate side of a consumer decision based on their morals.
Search Engine Optimization/SEO
Free SEO Templates, Checklists & Guides to Kickoff & Improve SEO Work
We all need trusted templates - whether it's a resourceful checklist to ensure we're not forgetting anything or a new format that improves our existing SEO optimization processes.
In the vast spectrum of SEO, templates are especially useful in guiding processes that can oftentimes be very detail-oriented and multifaceted, such as reporting, auditing, planning, and maintenance.
Why I care: Templates help to automate processes in a way that helps save your time. They're an investment in yourself and your business. The more organized that you are the more time you have to focus on opportunities for your betterment.
For the DIY'ers out there. This is a share that you'll want to bookmark, download from and add into your arsenal. SEO Is complicated and simple all at the same time. Complicated to get consistent with but simple to get a handle on with the right resources.
The Basic Elements Of Search Engine Optimization
The basic elements are those that you must address to develop and maintain a successful search engine optimization campaign. There are many basic key elements for search engine optimization campaign management.
Why I care: You may notice that there are times where I'll share a similar article topic. The reason is that the best practices and insights don't change often. Not unless there's a change in the audience expectations.
What does change is how people prepare and convey the information that they share. Curated articles and newsletters are about assembling the different spins to a problem and solution. Helping you to find that one that explains it in a way that clicks with you. The "Ah-Ha" moment.
When you understand the foundation and framework of SEO then you can find the best path to success for your business. This is a breakdown of errors that you may receive and have no idea what they mean. A troubleshooting guide that you can reference.