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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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Introduction
This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business.
This week I'm taking a closer look at Brand Development and strategies to build awareness and recognition.
Simply put consumers can't buy what they don't know exists. The work that you put into developing your brand is rewarded with fewer questions and doubts about your business during the customer journey.
Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- How Instagram’s Algorithm Works & IG Content Best Practices
- 4 PPC Myths To Let Go for Paid Search Success
- Brand Positioning: How to Build a Winning Strategy
- A Complete Guide to Launching Your New Website
- How to Use Google Maps: Features For Businesses
- 31 Blog Writing Prompts to Break Your Writer's Block
- 5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
- Blog Posts That Get 1000 Visits or More Target 76 Keywords
- Why Content Differentiation Dictates Success (+ How to Find Yours)
- 34 Inbound Link Building Strategies to Help Your Site Rank Higher
Featured in this week's "Questions Business Owners Are Asking".
Do I really need a website for my business? If so how soon do I need it?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
Do I need a website and if so when in the process is it needed? | Majority Media LLC
This question was asked in a FaceBook group of entrepreneurs. One of the things that stood out was the response to the question based on industry.
Another key factor in the response was based on when it would be needed over whether or not it's needed at all. I tend to agree with the overall response. It should not be the first thing that you do when you start a business. This article goes into why...
Advertising Tips
How Instagram’s Algorithm Works & IG Content Best Practices
Instagrams Algorithm isn't necessarily a secret. That said there are plenty of businesses that aren't using the information in their posting and marketing strategy.
This article will walk through what to keep in mind when trying to use Instagram to build up your brand.
Why I care: There has been an ever-increasing rate of businesses owners launching online stores to sell products. Instagram being a platform that works will be promoting visual content. It is a natural fit for businesses to showcase their products.
I'm highlighting the best practices and tips on the algorithm because so many businesses struggle to see results. Leading to purchasing likes, followers, and comments.
Which can affect their credibility when someone pulls at the thread of the hundreds of followers from fake accounts. It can lead a consumer to question more about the business and slow or halt the customer journey.
4 PPC Myths To Let Go for Paid Search Success
Paid advertising has a bad reputation with those that went in with the best of intentions but poor planning. Learn about the 4 myths to let go of for better results with Paid Search Advertising.
This article helps to dispel misconceptions and highlights is where a lot of marketers going wrong is in their initial marketing strategy.
Why I care: Paid Per Click advertising is something that can truly help a business with qualifying leads and sending them to their website to convert into sales. The benefits are there and undeniable.
The perception changes with success and the success comes with having a better understanding of how to use PPC. Take it a step further it is also an understanding of when to use Paid Advertising in your marketing strategy.
Brand Building Strategies
Brand Positioning: How to Build a Winning Strategy
Have you ever thought of a product and immediately related it to a particular brand?
Think bandage and Band-Aid. Cola drink and Coca-Cola. Or tissue paper and Kleenex.
What do all these companies have in common?
A strong brand that sticks in the customer’s mind and manages to convey what it is, why the customer needs it, and how it stands out from other, similar products.
Why I care: When you take the time to establish your brand positioning. You not only build and establish brand recognition. You're helping to identify your core target audience and needs. Not just for them but your business as well.
Helpful Tips
A Complete Guide to Launching Your New Website
Walkthrough all of the steps required to build and launch a new website or combine websites in this comprehensive, step-by-step SEO-focused guide.
This article covers the thought process and strategy that goes into building a website that is successful with meeting and exceeding your goals.
Why I care: A poorly thought out website is only going to make it harder for a business owner to hit their goals. Unfortunately, when people build their websites they do it without thinking through their short-term and long-term goals.
The real issue is the oversimplification of what it takes to create a successful website. Sure anyone can create a website but what is not as common is creating one that will fulfill the needs of the business. Doing your due diligence is what makes the investment worthwhile. Helping you to get that continued return on your investment. That's the real win...
How to Use Google Maps: Features For Businesses
Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns. This article highlights more ways that you can use Google Maps to your benefit. Making the most of the features available.
Here's why I care: These days there are so many people doing their searches while they're out via their phones. Looking for places to eat, shop, and more. Taking advantage of the features provided within Google Maps can be the difference between a conversion with your competitor or it going to you...
31 Blog Writing Prompts to Break Your Writer's Block
Writer's block is something that can happen to anyone. There are ways to overcome feeling blocked. You can also take it a step further and implement strategy into your writing.
Why I care: A blog can make a huge difference with your business. When you approach it with purpose and strategy. It is a marketing strategy that will dictate your SEO ranking. Blog articles can help you win over your potential customers.
Marketing Strategies
5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
I've had the benefit of learning a lot by having conversations with a variety of entrepreneurs. One overarching issue that transcends industries when it comes to startups is the lack of pre-emptive marketing.
This article helps to address this issue by providing 5 pre-launch strategies that should be considered when launching any brand. This is specifically helpful to those that are starting their online stores where online purchases are required for success.
Why I care: Far too many businesses miss out on the opportunity to start learning what's going to be effective marketing-wise with their brand early. Creating a learning curve that can cause businesses to struggle. In some cases go out of business before they even get a chance to see if the product or service could make a difference.
Getting out ahead of your launch and taking those learnings allows a business to hit the ground running. Taking advantage of opportunities for pre-launch orders and strategic planning when it comes to stock. What to lean into more and what is going to require more work to build up a following on. Avoid the struggles by doing the work upfront and gauging where to put your attention.
Blog Posts That Get 1000 Visits or More Target 76 Keywords
Blogging is a pain. Not because the content is hard to write (worse case you can just hire a writer or agency), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it will be read.
Why I care: When you work with purpose, and a plan you tend to get results that you can build upon. Mainly because you've implemented a strategy that you can analyze, improve upon and repeat. This is where doing your keyword research comes into play when working on your content marketing strategy.
Keyword research will help drive the content that you focus on and share with the target audience. Understanding what people are searching for is understanding the needs of your potential customers. Anticipating the search and providing the content, answers, and or solutions to their inquiry. That is where you as a business can start building your authority and credibility with prospects.
Why Content Differentiation Dictates Success (+ How to Find Yours)
Content differentiation forces you to focus on connecting with your audience instead of promoting products/services from a slightly different angle.
Putting more of a focus on your audience than your offering(s).
Why I care: At the end of the day sales come from resonating with the audience. Without their need, there are no products or services to provide a solution for.
Sticking with the concept of what started their search for answers and solutions is key to identifying not just your audience but what separates you from your competitors.
Search Engine Optimization/SEO
34 Inbound Link Building Strategies to Help Your Site Rank Higher
Not all SEO comes from your website. Here's a list of legal ways to rank higher by getting other websites to link back to your pages.
Why I care: LInk building is a crucial part of a successful SEO strategy. SEO is a truly competitive arena of brand recognition and awareness. Taking into consideration that 68% of experiences begin with a search engine. While 53.3% of all website traffic comes from organic search. Every bit of an edge that you can give yourself to rank well matters.