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Welcome to the Entrepreneurs Newsletter If you're a business owner that wants to stay up to date but doesn't have the time to search and sort through articles. This newsletter is for you.
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This week in the Entrepreneurs Newsletter
As business owners and entrepreneurs we're always working on some aspect of our business. This week I'm taking a closer look at establishing the foundation to get user engagement that makes a difference.
Whether that's getting ad campaigns set up with the right KPIs or getting the forms filled out once you get the visitors to the website. The goal is to get prospects to begin the customer journey and engagement with your brand.
Operate with strategy and purpose to get the results that you need for your business.
For those that like to skim for relevant articles of interest. Here is a list of what you can expect to see.
- 10 Ways Ads End Up in Facebook Jail & How to Avoid It
- The Most Important PPC KPIs That You Should Be Tracking
- 10 Tips for Starting a Business Blog That’s Built to Scale
- 9 Ways To Increase Contact Form Conversions
- The 11 Best Image Search Engines
- What is Nostalgia Marketing
- User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
- How to Do a Content Gap Analysis for SEO
Featured in this week's "Questions Business Owners Are Asking".
Reading reports and analytics. Is it worth it?
If you have questions or struggles that you'd like to see covered. Simply reply to the email and submit. I'll do my best to address them.
Questions Business Owner Are Asking
Reading reports and analytics. Is it worth it? | Majority Media LLC
How well do you know your target audience and the circumstances surrounding them? Analytics is a form of client survey that keeps you up-to-date.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Avoid ending up in Facebook jail with your ads with these helpful tips. You may or may not know the rules but it's important to understand the nuances. Interpretation and nuance of those rules to ensure you don't run into issues.
Why I care: SMBs if you've ever tried to get in contact with FB to get clarification or insights on an issue. You know that it goes beyond a velvet rope and it's more like a full wall behind a wall behind another wall just to get an answer.
Understanding the nuances and how the rules have loopholes that work for and against you. Can save you time, effort, and a lot of frustration. Better to have a set of troubleshooting tips that you can check off whenever you're planning on running a campaign.
The Most Important PPC KPIs That You Should Be Tracking
One of the first things that SMBs tend to mention that they want to do once they have their website up and running is run paid advertisements.
Paid ads are a great resource for generating leads. They're pre-qualifying themselves and expressing an interest by clicking on your ad.
Anyone can run a paid ad campaign. The goal should be to be able to learn enough to get consistent enough results to make it worth the investment.
Why I care: The reality is there is a lot that goes into paid advertising but even more that you can take away from it. Takeaways that you can digest, and repurpose to get you results that can truly make a difference. Not just with paid but with your free organic efforts as well.
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
10 Tips for Starting a Business Blog That’s Built to Scale
A business blog is often overlooked and under strategized as a resource for generating leads and building a brand reputation. The issue is most see it as a lot of work where the ends don't justify the means.
There's an African proverb that always stood out to me. "If you want to know the end look at the beginning." In short when you put in the work at the beginning. You'll see it bear fruit at the end.
Why I care: Creating a blog with a strategy and purpose can make such a significant difference in a business. Dictating long and short-term goals as well as the results.
When you implement a scalable strategy into your blog. You'll never run out of things to talk about and you will be able to keep your target audiences attention with relevant content. That's a win-win for you and your prospective clients. You become a trusted resource and they get answers to their questions and solutions to issues/problems.
9 Ways To Increase Contact Form Conversions
Is your contact form getting in the way of you getting consultations and converting sales?
You've done the hard part. You got the prospect to your website and intrigued them enough to want to reach out to you for more information.
Did they follow through or did you lose them at the form? This article provides 9 ways you can increase conversions and get the information to help you close the deal.
Why I care: The form is another version of a cart on an online store website. You can get people there but it doesn't guarantee they'll convert.
As a business owner, you want to have a way to make gathering that information seamless so that there's less room for second-guessing or getting distracted.
When you consider the work that goes into sourcing a prospect and moving them through the customer journey. It is no easy task.
The goal throughout is to move obstacles out of the way. One obstacle that people don't consider is their contact form.
Is it simple to use and gather the necessary information? Do you have a way of gathering enough information to follow up even when they don't complete the whole form?
Make sure that you're monitoring where you're losing prospects. Make the necessary adjustments to ensure you at least get to have a conversation.
The 11 Best Image Search Engines
Find out which are the 11 best image search engines for you to use to find an image source.
Why I care: This is not only a great resource for finding the original image for posts and articles. It is also a useful resource for understanding how you can use images to create backlink opportunities.
Backlinks help drive traffic to and from your website. Creating partnerships where you exchange links can help boost brand awareness as well as SEO rankings.
What is Nostalgia Marketing (and How to Use it in 2021)
Nostalgia marketing is a feel-good marketing strategy. One that should be considered by the longstanding businesses planning their marketing campaign. Find out more about it in this article and how to apply it to your business.
Why I care: One of the strongest incentives to convert is emotion. The emotional connection that you make with a prospect can fast-track them through the customer journey to a sale.
There are songs, scents, and images that can bring someone back to a moment and a feeling. Nostalgia marketing is a strategy that pulls at those heartstrings to get the emotional purchase that throws all logic out of the window.
Search Engine Optimization/SEO
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
How many gurus and quick-hit tips for success point you in the direction of writing for search engines? It can lead to a lot of articles trying to guess what will resonate. All with the goal of getting that 1st-page top few articles/answers ranking.
Here's why I care: When you write for search engines. You forget that they're searching for the end-user. If you put your focus on your audience. You don't necessarily need to get the top ranking to get a great result.
Google wants to provide the best answers to search queries. But searchers in most cases just want answers. If search engines find that you answer them best. You can get that response added to the feature snippets. That drop-down quick hit answer and definition is a gateway to a conversation of qualifying a prospect.
How to Do a Content Gap Analysis for SEO
One of the toughest parts of DIY is knowing what to look for so that you can make adjustments. Identifying content gaps in your SEO strategy should be towards the top of your list when planning your strategy.
Why I care: When you're putting together your Content Strategy for search engine optimization. It is important to make sure that you're covering everything within the customer's journey. Beginner through to advanced. This way you're able to ensure you don't lose a prospect or qualified lead to a competitor who fills in the gap that you may be missing.